The Pines Resort hits major milestone as hotel is introduced to over 100,000 travelers with Flip.to

Advocacy platform drives revenue, marketing, and even off-season success for lakeside resort

ORLANDO, FL — August 08, 2016 — Flip.to, the advocacy platform for hotels has attracted a massive audience of over 100,000 travelers for The Pines Resort in just the first year, while boosting the resort’s brand with compelling, co-created stories from their guests.

 

A mountain lodge nestled the Sierra National Forest near Yosemite National Park, The Pines Resort launched Flip.to in August of 2015. The property has seen enormous success, reaching this major milestone in less than 12 months. Flip.to has driven over 5,000 unique site visitors back to The Pines Resort’s hotel website, converting 450 warm leads and over 130 booked room nights for the hotel—and growing.

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Lauri R., past guest at The Pines Resort.

“There’s no better way to learn about our scenic experiences at the resort than through a friend or family member—someone you know and trust,” noted Mark Choe, Director of Business Development at The Pines Resort. Choe went on to add, “Our guests are sharing everything from incredible mountain views and lakeside watersports, to exploring our area’s national parks. Flip.to lets us capture these amazing stories and use them to engage future travelers. The return on our investment far exceeded our initial expectations, even helping drive our most successful shoulder season to date.”

The Flip.to platform has thoughtful touch points throughout the entire guest journey, bettering the conversation hotels have with guests from well before they stay until long after they leave. Flip.to lets guests share everything from their excitement for an upcoming trip to the favorite moment of their stay, tracking the entire conversion funnel down to how many travelers convert. The result is a huge driver of traffic and warm leads—potential guests who fall into a pool of like-minded travelers with similar interests and purchasing habits as the advocates for the hotel.

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The Pines’s Photo Explorer turns memorable guest moments into highly engaging interactions with every type of site visitor.

“I’ve been amazed at the stories our guests capture, and it’s been even more exciting to see that when combined, they shape a candid story of our property,” emphasized Choe.

The Pines Resort inspires new audiences of travelers worldwide with Photo Explorer, a powerful digital experience by Flip.to that tells a rich story of the hotel through the compelling experiences shared by their guests. It showcases a library of authentic content that is an entirely new look at the hotel. Plus, with the recent launch of Vision AI—a new feature by Flip.to that uses artificial intelligence to let hotels better understand and curate content—hotels have insight on image attributes, colors and more, with the ability to filter and source content in seconds.

“With Flip.to, The Pines Resort collects authentic content from their guests detailing the highlight of their trip. Moments like these become introductions with worldwide reach when guests share to friends and family.” said Deborah Moses, Senior Director of Sales, Americas at Flip.to. “Not only do these warm introductions drive site traffic, they help convert warm leads for the hotel inspiring more travelers to book direct.”

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David M., past guest at The Pines Resort.

Tucked within towering pines alongside Bass Lake, the Pines Resort accommodations reflect a contemporary mountain décor inspired by the scenic, natural surroundings. Guests choose between 84 inviting mountain chalets, 20 deluxe lakefront suites or two private, fully-furnished houses that feature stunning forest or lakefront views and are within easy walking distance of the lake, the resort’s restaurants, recreational activities and retail shops. To reserve a stay, visit http://www.BassLake.com, or call 800-350-7463.

Flip.to unveils Vision AI, breaking new ground for hotels reaching travelers worldwide through advocacy

Advocacy platform leads travel tech with innovative application of artificial intelligence


 

Flip.to has unveiled Vision AI, the newest layer of their advocacy platform that helps hotels reach a global audience of travelers perfect for their brand.

This powerful new feature uses machine-based insights to let hotels better understand and effortlessly curate their vast, ever-growing library of guest-created content. This innovative use of artificial intelligence is the first of its kind in hotel tech. With Flip.to, hotels may now amplify their brand by delivering incredibly authentic, personal content to different segments of travelers and better convert them into future guests.

Vision AI

“Amazing tech lets us gather real insight on the guest stories we capture. What’s different is that for the first time, hotels can apply these insights to deliver content in a way that truly resonates with their future guests,” said Brian Kent, CEO & Co-founder at Flip.to. “Vision AI is the start of some pretty exciting new opportunities of real personalization at scale.”

Vision AI taps into machine-based learning using Microsoft® Cognitive Services. By processing visual data, Vision AI extracts rich information to return insights on content, image attributes, colors and more. Guest stories are automatically fitted with descriptions and tagged during the curation process, saving hotel marketers time and eliminating the inefficiencies of manual organization. Instead, hotels can easily search the authentic content their guests provide in seconds.

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Faces AI, a component of the artificial intelligence by Flip.to, detects human faces and can identify attributes like age and gender in a guest story.

Vision AI and Faces AI make the impact of the advocacy platform for hotels even more potent. By thoughtfully applying artificial intelligence, Flip.to gives heightened context to the content and interactions of advocacy for hotel marketers worldwide.

“Flip.to is designed to capture warm leads with rich touch points across the entire guest journey. Vision AI takes that even further.” said Edward St. Onge, President at Flip.to. “It makes everything hotels are doing on our platform, as well as their others forms of marketing, even smarter and more compelling. The possibilities are limitless.”

Hoteliers worldwide use Flip.to to wield the power of a story well told and capture new guests. To begin reaching, inspiring and converting an entirely new global audience every day, take a tour or say hello.

Flip.to sparks huge reach and return for SoHo’s Hotel Hugo

Advocacy platform inspires travelers worldwide, introducing hotel to a warm audience over 75,000

ORLANDO, FL — May 18, 2016 — Hotel Hugo, an independent, luxury hotel in New York City’s historic SoHo neighborhood, has tapped Flip.to to reach a massive network of global travelers perfect for their hotel. Since going live on the platform in January of 2015, the property has reached a warm audience of over 75,000 worldwide, and the advocacy platform has become a pivotal strategy in the hotel’s operations.

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Hotel Hugo Lobby

The long-term impact of Flip.to has been huge. In addition to helping the 122-room boutique property get introduced to entirely new audiences every day, they’ve seen a boost in unique site visitors and have started capturing warm leads through the personal recommendations of their guests at a scale never before possible.

“It’s simple, yet impactful,” noted Kelly Sanders, Director of Revenue for Hotel Hugo. “We’re building richer relationships with our guests while receiving introductions to their network of friends & family. There’s no better way to welcome a new guest than through these interactions.”

Flip.to taps into the massive reach of their guests, allowing Hotel Hugo to reach an enormous but highly targeted audience of potential future travelers in an authentic and trusted way. “Flip.to really is the total package for platform and service,” she went on to add, “it all just works, and they have a great team behind an outstanding product.”

The move to implement Flip.to has been part of a comprehensive technology approach by Hotel Hugo. Flip.to is seamlessly integrated with every part of their hotel, from marketing to revenue and even operations. Sanders attributes this to well thought-out touch points for both the guest and hotel.

“Our guests are at the forefront of all of our technology considerations, especially since our influence on the guest experience extends well beyond when visitors are on property. The design of Flip.to lets us engage guests and their friends & family in the best way possible. On site, we can easily track results, and even identify advocates when they’re on property, making for a better stay. It’s changed our approach to how we operate.”

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Bar Hugo Rooftop

For independents, unique experiences are key drivers to compete, with Hotel Hugo’s SoHo urban retreat being no different. “Hotels must distinguish themselves in the market. This can be an even bigger challenge with a small team,” said Raul Vega, Senior Director of Sales at Flip.to. “Flip.to offers huge value to disciplines across your hotel, really bolstering everything you’re doing today. Hotel Hugo is the perfect example, and continues to grow with the platform.”

Travelers seeking a stylish New York City neighborhood with timeless appeal can look no further than Hotel Hugo. A seamless blend of contemporary luxury and bohemian chic, the luxurious design pays tribute to the storied history of Lower Manhattan and enduring art-meets-industrial edge. Offering 122 guest rooms and suites, state-of-the-art meeting spaces, and a sleek rooftop bar for cocktails overlooking the stunning Hudson River, Hotel Hugo is SoHo’s most sophisticated urban retreat. To reserve a stay, visit www.HotelHugoNY.com or call 212-608-4848.

Adrift Hotel and Spa reaches over half a million through captivating guest stories captured with Flip.to

Advocacy platform bolsters marketing and revenue, builds affinity, and inspires new guests for Pacific Northwest property

ORLANDO, FL — April 13, 2016Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract an enormous new audience of travelers, while enhancing their brand with compelling, authentic guest stories.

 

Since launching February of 2014, the property has seen tremendous success, and has since reached a new audience of over 500,000. This is in addition to converting over 4,000 warm leads for the hotel to nurture down the path to becoming a future guest, leading to thousands of booked room nights for the boutique hotel.

“The staff were all so friendly and welcoming. We loved the location and the proximity to the beach and trails. Our dog was spoiled with love and attention, can't wait to return.” — Sara A., past guest at Adrift Hotel and Spa
— Sara A., past guest at Adrift Hotel and Spa

“We’ve gained the attention of travelers worldwide,” noted Linh DePledge, Operations & Marketing Director for Adrift Hotel. “The Flip.to advocacy platform has been key in driving and converting new guests, especially in the competitive Long Beach area.”

Adrift’s success on the platform can in large part be attributed to the implementation of Photo Explorer, a digital experience built to captivate and inspire new audiences of global travelers worldwide, while letting the hotel tell a richer story full of authentic guest experiences. The platform not only drives traffic and leads, but also captures hugely captivating guest content for the hotel to infuse into their online and other marketing efforts.

Adrift Hotel’s Photo Explorer turns memorable guest moments into highly engaging interactions with every type of site visitor.
Adrift Hotel’s Photo Explorer turns memorable guest moments into highly engaging interactions with every type of site visitor.

“The guest stories we’ve captured using Flip.to have brought a genuine voice to our online presence, while boosting traffic from our ideal travelers,” DePledge went on to add. “Whether someone is looking for a dog-friendly property, a romantic getaway, or a place where they have the freedom to enjoy the outdoors, the Flip.to platform has unveiled some incredibly fun, personable, and even heartwarming experiences. The quality of this guest-created content is second-to-none.”

Adrift Hotel and Spa creates unique experiences that cater to the individual, giving visitors a true sense of place. The Flip.to platform uses advocacy to tap into these unique experiences, letting guests share everything from their excitement for an upcoming trip to the favorite moment of their stay with friends and family, tracking all traffic back to the hotel website. As guest networks are full of like-minded individuals often with similar tastes in travel, the platform is the perfect fit for independent and boutique properties like Adrift seeking to reach the right guest.

Content provided by guests is used in Adrift Hotel’s digital marketing initiatives, including their website.
Content provided by guests is used in Adrift Hotel’s digital marketing initiatives, including their website.

“Adrift Hotel have captured some of the most aesthetic and inspiring guest stories we’ve seen,” said Deborah Moses, Senior Director of Sales, Americas at Flip.to. “Most importantly, they’re real experiences from actual guests. They’re aspirational, but also attainable, which truly resonates with the audiences of future travelers they attract.”

Adrift Hotel is an eclectic, modern property with an urban-industrial vibe that borrows cues from the local peninsula landscape. The hotel offers a diverse range of packages, from clam digging, to beachside bonfires and even dog-friendly getaways. This is in addition to complimentary cruiser bikes to explore, locally sourced food and cocktails, and free live music nightly at their onsite restaurant, Pickled Fish. To reserve a stay, visit www.AdriftHotel.com, or call 800-561-2456.

40 percent of guests become ambassadors for San Francisco’s newly minted Hotel Zephyr with Flip.to

Star of the revitalized Fisherman’s Wharf reaches 200,000 future travelers in first 6 months of operation

ORLANDO, FL — February 8, 2016 — Flip.to, the advocacy platform for hotels that captivates and inspires new audiences of travelers, has helped Hotel Zephyr amplify its reach to over 200,000 potential new guests in only six months. Hotel Zephyr is Davidson Hotels & Resorts’ first property within its new lifestyle & luxury collection, Pivot, and one of San Francisco’s newest boutique hotels.

The Yard at Hotel Zephyr
The Yard at Hotel Zephyr

The hotel has seen enormous guest engagement since partnering with Flip.to, which coincided with the hotel’s opening after a multi-million dollar renovation in the summer of 2015. Over 40% of guests have shared their travel experience with their network of family and friends, driving quality traffic back to the property’s website, and introducing Hotel Zephyr’s playful maritime concept to thousands of leads for future travelers.

“When launching a new brand, momentum is critical,” noted Harry Carr, director of Revenue Management for Hotel Zephyr. “Our guests have become ambassadors for our hotel, helping us connect with other travelers seeking Hotel Zephyr’s spirited atmosphere. Flip.to unveiled a completely new channel to identify and reach the right guests for our property. It’s been an outstanding complement to our revenue and marketing efforts.”

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The Lobby at Hotel Zephyr

Hotel Zephyr’s transformation, aimed at travelers seeking a fresh, lively and one-of-a-kind San Francisco experience, not only included a complete redesign and renovation of the hotel, but also consisted of a newly launched website and tech-forward approach to the property’s digital presence. Flip.to was a key component of this effort, increasing guest engagement, integrating social mediums and driving loyalty, while also shifting attention away from online travel agencies.

The advocacy platform has attracted thousands of new visitors back to Hotel Zephyr’s website through the warm introductions of their guests. Each guest is greeted by distinct, unique experiences designed to convert, taking these curious onlookers down the path to becoming future loyal guests.

“Thanks to connectivity in the digital world, your guests have more influence than ever before,” said Debi Moses, Senior Director of Sales for Flip.to. “Flip.to gives hotels the ability to tap into that influence by letting them share their travel experience with their personal connections—a like-minded network of travelers who are perfect for your hotel. Their combined reach truly gives you global exposure.”

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Guest Quarter at Hotel Zephyr

Hotel Zephyr features 361 stylishly appointed guest quarters and suites. The property’s artistic design brings a new dimension to the upscale vibe that defines San Francisco. The only waterfront hotel in Fisherman’s Wharf, guests enjoy stunning panoramas of the iconic Golden Gate Bridge, Alcatraz, Fisherman’s Wharf, Coit Tower and the Bay Bridge. For reservations, visit www.HotelZephyrSF.com, or contact Reservations at reservations@hotelzephyrsf.com.

Caribe Royale captures more than just pictures with its most successful photo contest to date

Advocacy becomes a foundation of Caribe Royale’s marketing strategy

ORLANDO, FL — December 2, 2015 — Caribe Royale, a Flip.to customer since 2013, has captured authentic guest stories, warm introductions to their hotel, and more guests with their latest and most successful photo competition to date using Flip.to’s advocacy platform for hotels. Running from June through September, the Beat the Summer Heat photo contest was designed to reveal new brand stories and compelling images from guests to complement Caribe Royale’s existing marketing campaigns.


Success by the Numbers

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In a short three-month span, Caribe Royale received 143 finalists in the contest, each sharing the favorite moment of their stay with their networks to rally points. The effect was viral. Guests, their friends, and even their friends’ networks were engaged to vote and share on behalf of the guest and the hotel. By the end of the competition, they together rallied an incredible 221,217 points, earned in ranges from 3 to 8 for different actions like voting or sharing.

More importantly, these engagements represent captivating, authentic introductions to the hotel through advocacy. According to a Nielsen report, 92% of respondents say they trust earned media (recommendations from friends and family) above all other forms of advertising—a fact apparent as nearly 500 of these visitors alone voted and signed up for an offer on a future stay, revealing warm leads who’ve shown real interest in the hotel.

To make them even more valuable, these sign-ups from the competition represent an ongoing opportunity to engage and nurture potential future guests, building brand affinity and driving long-term, recurring revenue for Caribe Royale.

As opposed to standard hashtag competitions—which are often riddled with image curation, attribution and usage rights pitfalls—Flip.to was built with the hotel’s marketing in mind. Images and quotes are easily curated, sorted, and shared from the hotel’s library. As a result, Caribe Royale was provided with an ongoing stream of authentic guest stories at their fingertips, with the ability to share across social media channels in just a few clicks.

Elyse Cottle, the Director of Promotions for Caribe Royale, spoke of Caribe’s recent success, “Flip.to has taken the headache out of capturing, curating, and distributing our guests’ incredible stories, saving our team countless hours. It’s always a pleasant surprise to come back to the Flip.to platform and see how much content and reach we’ve effortlessly captured.”

The competition was a resounding success, both for the guests and the hotel. Caribe Royale was recently recognized for a 2015 HSMAI Gold Adrian Award for their use of the Flip.to advocacy platform—a ‘tip of the hat’ garnered in addition to the unique user-generated content, outstanding reach, and warm introductions to potential future guests gathered using the platform.

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Recently debuting Photo Explorer, Flip.to is designed to make authentic guest stories, like those captured in the Beat the Summer Heat photo competition, an integral part of the hotel’s story. The platform extends a hotel’s ability to turn guests into advocates and create a huge impact on brand exposure and ROI.

Hotels may display their guests’ favorite moments gathered during their photo competitions in a dynamic gallery, creating a truly personalized experience for every site visitor. This entirely new look at the hotel through the eyes of its guests is an incredibly smart platform, designed to convert curious on-lookers to future guests, and better communicate the personality and genuine guest experience of your hotel.

Advocacy: A Foundational Marketing and Revenue Strategy

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The impact of Advocacy has been felt throughout the marketing and revenue efforts of Caribe Royale. Since launching with Flip.to, Caribe Royale has reached more than 1.6 million of their guests’ friends, relatives and colleagues, in addition to seeing a spike in traffic to their website.

“Advocacy transcends every aspect of a hotel’s business, from marketing and sales to revenue management,” added Edward St.Onge, President of Global Sales and Marketing at Flip.to. “Your hotel has the opportunity to increase direct bookings, build trusted brand connections and extend your reach to travelers across the world when advocacy becomes a core component of your hotel’s overall strategy.”

Flip.to has been key to Caribe Royale’s success. The platform gives Caribe Royale’s guests the opportunity to tell their story to the world, creating an ever-growing team of advocates who have a massive impact on their reach and bottom line.


Caribe Royale is an upscale, Caribbean-inspired convention hotel located just minutes from popular Orlando tourist attractions. To reserve a stay, visit www.cariberoyale.com, or contact Elyse Cottle at ecottle@cariberoyale.com.

Flip.to boosts revenue and direct bookings for Platinum Hotel as part of their cutting-edge revenue and marketing strategy

Advocacy platform sparks results; hotel and guests both win

Platinum Hotel, Pool
Platinum Hotel in Las Vegas, Pool

ORLANDO, FL — November 09, 2015 — Flip.to, the advocacy platform for hotels, has increased direct bookings and captured added revenue for Platinum Hotel, an all-suite property located in Las Vegas, Nevada. Flip.to tapped into the right demographic for the hotel and spa—a non-smoking, non-gaming retreat, just a few blocks off of the main strip.

Designed to earn new guests by way of the warm introductions of their existing guests, Flip.to’s advocacy platform extends the hotel’s reach to a massive and highly targeted audience of potential future guests in an authentic and trusted way.

Platinum Hotel, Lounge
Platinum Hotel in Las Vegas, Lounge

Platinum Hotel has seen the immediate impact on top-line growth. In addition to the revenue earned by way of booked room nights, more than 20% of their guests have advocated on behalf of the hotel. They’ve shared to a network of over 15,000 friends and colleagues in just two months—each that fall within a pool of like-minded, warm leads with similar travel and purchasing habits just one degree from the hotel’s advocate.

The move to implement Flip.to has been part of a comprehensive revenue approach by Platinum Hotel, led in part by Director of Sales and Revenue Strategy, Melissa Graves.

“We employ a hybrid approach that aligns revenue, marketing and sales. Flip.to fit seamlessly within this effort by letting us drive more direct bookings while creating a huge impact on our brand and ROI. Plus, we’re able to thank our loyal advocates, rewarding those that stay, and eventually their friends and family. It’s a win-win-win for the hotel, our guests and their network.”

Graves went on to add that the ease of implementation was an added benefit to the platform for Platinum Hotel. “Flip.to is incredibly easy to manage and take live, with an Account Management team that made the process quick and seamless,” said Melissa Graves. “I only wish we had started sooner.”

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Platinum Hotel in Las Vegas, Lobby

This approach is part of a larger shift in the industry that has identified the need to align hotel marketing, revenue management and sales to optimize demand and pave the way for the highest profit potential. Revenue strategists are consistently looking to adopt new technology platforms that employ these methods. Though cutting-edge today, this irrevocable change is fast becoming the standard in the industry.

“Reaching the right demographic for your hotel with your marketing efforts is critical,” said Debi Moses, Senior Director of Sales, Americas at Flip.to. “This is especially true as the cost of traditional digital channels like PPC ads can be hugely expensive for hotels in this market. Flip.to tracks everything, right down to booked room nights. It’s really made an incredible impact for The Platinum, who’s quiet getaway is the perfect retreat from the Las Vegas Strip.”

The Platinum Hotel offers a welcoming Las Vegas escape, letting guests relax amid superb amenities in any of their 255 one- and two-bedroom suites. To reserve a stay, visit www.ThePlatinumHotel.com, or contact Melissa Graves at melissagraves@lvplatinum.com.


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As growth ramps up, Flip.to adds four key senior players

Customer success and rapid innovation pave way for expansion

Geetha BalakrishnanGeetha Balakrishnan has been appointed Vice President of Customer Success. With vast experience in hospitality technology operations, global delivery of implementations, and team development, Balakrishnan is an accomplished leader in her field. Formerly out of TravelClick, she now heads a team of account management and implementation specialists to drive customer onboarding and success.

Edward St.Onge, President of Global Sales & Marketing for Flip.to, previously worked with Balakrishnan when he owned and operated EZYield, an industry leader in hotel channel management. “Geetha’s ability to lead and organize global, results-driven teams is astounding,” said St.Onge. “Her experience managing high-growth organizations will better enable Flip.to to continue delivering on the expanding needs of our customers.”

Diane Van LeunenDiane Van Leunen joins Flip.to as the Director of Digital Marketing. With an agency background, she leads the development and execution of communication and branding strategies for the growing platform. “Flip.to’s world-class product is making a measurable difference for hotels worldwide,” said Van Leunen. “The opportunity to connect and engage customers, and contribute to the growth of Flip.to with this exceptional team is an important role I’m thrilled to be a part of.” Her most recent experience includes roles at The Kessler Collection, a luxury, boutique hotel group, and Plan A PR and Marketing, an agency focused on growing brands in the hospitality technology B2B space.

Kevin TillerSenior Software Engineer, Kevin Tiller, comes to Flip.to out of Patient Point, an innovator of patient engagement solutions. His experience includes the architecture and development of dynamic new product lines, as well as the design and implementation of several web applications. “Kevin’s extensive development knowledge makes him a core member of the product team,” said Eric Peters, Director of Engineering at Flip.to. “His ability to transform concepts into high-quality software solutions is making a huge impact for our customers as we continue to unveil new layers of product enhancements.”

Rosana BurlingameIn addition, Rosana Burlingame has taken on the role Accounting and HR Manager. Coming most recently from Hilton Grand Vacations, she boasts over 15 years of accounting experience in the hospitality space. “Rosana is a true asset to the organization,” noted Keith Durden, Chief Financial Officer at Flip.to. “With our growth, Rosana has helped lay the groundwork to accommodate our scale.”

“Talented people are drawn to great teams—it’s a big part of their decision to join any company. By hiring top folks, we’re ensuring that creativity, innovation and passion aren’t just placards but truly part of our day-to-day at Flip.to,” added Brian J. Kent, CEO and Co-founder.

With the recent additions to the team, the global hospitality technology company has plans for several product announcements before the end of the year as it continues to unveil its advocacy platform for hotels.

Flip.to drives direct bookings in demanding Asia Pacific market for Compass Hospitality

Advocacy platform becomes an integral part of revenue strategy for the Thailand-based hospitality group

ORLANDO, FL — September 08, 2015 — The rapidly expanding Compass Hospitality group in Bangkok, Thailand has launched Flip.to, the brand advocacy platform for hotels, to drive direct bookings and reach an entirely new audience of potential future guests.

Since going live on the platform, Compass Hospitality group’s Bangkok hotels have extended their reach well beyond the scope of their current networks, bringing large audiences of unique visitors and potential future guests back to the hotels’ websites to book directly.

Arcadia Residences
Arcadia Residences, Bangkok

For Compass Hospitality, this has been critical given the highly competitive online distribution market. “OTA bookings are rapidly growing across the region, expected to jump an enormous 58% from 2013 to 2016,” said Tejinder Sidhu, Vice President of Sales and Marketing at Compass Hospitality. “As such, we are turning to emerging technologies to gain a competitive edge.”

Sidhu went on to add, “We are seeking to prioritize channels with the greatest revenue potential, so any way we can shift share to direct bookings is an integral part of our distribution strategy. Flip.to has been an incredibly effective way to do so, reaching potential new guests in a more trusted way than other forms of traditional or digital advertising.”

Flip.to has made an immediate impact in Compass Hospitality’s ability to connect with travelers worldwide. Trusted introductions have helped the hotel group reach thousands of new guests in just a few months, encouraging them to book directly through the recommendations of their friends, family and colleagues.

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The Key Hotel Sukhumvit, Bangkok

“Lowering the cost of customer acquisition is a priority for many hotels, especially in a highly competitive market,” noted Debi Moses, Senior Director of Sales, Americas for Flip.to. “By tapping into advocacy, Compass Hospitality has been able to amplify exposure to their website, building brand connections and encouraging new guests to book directly.”

Flip.to has emerged as a key player in the region with Compass Hospitality as their newest hotel partner. Currently operating 49 hotels in Thailand, Malaysia and the United Kingdom, the group is set to expand by offering their guests unique experiences, from luxury resort getaways to boutique, city hotel stays.

For reservations at any one of Compass Hospitality’s extraordinary locales, visit their website at CompassHospitality.com, or contact Tejinder Sidhu at tejinder.s@compasshospitality.com.

Flip.to partners with In1 Solutions to help hotels win direct bookings and massive ROI

New partnership with In1 Solutions opens doors for Flip.to in the United Kingdom, Ireland and South Africa

ORLANDO, FL – June 2015Flip.to, the brand advocacy platform that helps hotels earn new guests, today announced their strategic partnership with In1 Solutions, a leading provider of hotel booking engines, multi-channel digital marketing, and integrated online distribution services for hotels in the global market.

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Executive Studio, The Cleveland Hotel, London

Hoteliers in the United Kingdom, Ireland and South Africa using In1’s comprehensive booking engine in tandem with Flip.to are now able to reach an entirely new channel of guests with advocacy. This integration in combination with In1’s digital marketing expertise has amassed enormous results. By allowing existing guests to share their stay with family and friends, they become a growing extension of the hotel’s marketing force. The hotel’s reach is extended to travelers across the world, building trusted brand connections and moreover, increasing direct bookings.

The integration has been a resounding success, resulting in massive return for shared hotel clients. Barbara Mus, Hotel Manager of The Cleveland Hotel in London commented, “We have been delighted with the return we have achieved to date with the brand advocacy product—over 930%—and are working closely with the team to encourage further engagement.” Over the last quarter alone, the combined efforts of the Flip.to and In1 Solutions platforms have delivered over £6,200 in revenue. Mus added, “It is a great way to increase awareness of the hotel’s brand and generate both increased levels of visitors to the site and to grow direct bookings.”

The Buckatree Hall Hotel in Telford
The Buckatree Hall Hotel, Telford

The Buckatree Hall Hotel in Telford noted similar results. “The brand advocacy campaign over the last few months has managed to reach in excess of 10,700 social connections, growing awareness of our hotel brand across the social media channels and also delivering us growth in website visitors and direct bookings,” said Wayne Jenson, General Manager. “With an ROI of over 370% we would not hesitate to recommend this tool to other properties.”

Richard Dunbar, Director of Partnerships at Flip.to said of the pairing, “Flip.to is thrilled to be partnering with In1 Solutions. Together, we’re able to provide a seamless, integrated platform that has exponential impact for our clients. We’re driving more direct business for hotels worldwide. Plus, In1’s global appeal makes them a natural fit into our partner program as we continue to grow in new markets.”

Richard Toms, Director of Sales and Global Partnerships at In1 Solutions spearheaded the integration with Flip.to. “In1 Solutions’s main focus is delivering more direct bookings to our clients,” Toms said. “This opportunity provides a tremendous return for our hotels, opening up an entirely new stream of revenue—it’s been a critical addition to our world class online booking engine software, and helps our clients maximize their booking potential.”

In1 Solutions provides a suite of integrated solutions for hotels alongside their booking process, with offices in the Ireland, the United Kingdom, Spain, South Africa, Holland and New Zealand. For more information, contact Richard Toms at richard@in1solutions.com, or visit www.in1solutions.com.

To discover more about Flip.to, and how the advocacy platform for hotels helps drive direct bookings and earn more guests, schedule a demo at http://flip.to, or contact Jeff Weibel at jweibel@flip.to.