One of our newest components is absolutely killing it for our customers. It helps convert those website visitors who are just browsing around on your website into guests—turning them from lookers into bookers.
The Flip.to homepage component drives more bookings and grows a hotel’s reach. Here’s how:
- First, it uses a short, curated quote from a guest. Words that are timely, glance-able and straight from someone who just stayed at your hotel are really compelling.
- Second, Flip.to pairs that quote with a new call-to-action for hotels. The homepage component drives folks to book now but if they’re not ready at that moment, rather than just wandering away, they can lock in the incentive in two clicks. Your hotel learns who that anonymous website visitor is and now has a placeholder in their inbox (the Flip.to certificate that is emailed to them).
Well, that’s swell but the numbers are what get me excited. Hotels that use this component get 300% more sign-ups across the platform. That’s 300% more email addresses and a 300% larger reach for your hotel.
Even more impressive, on average 10.5% of website visitors to your site who engage with the homepage component end up booking a room (6.5% click book now and 4% sign up for an incentive and come back to book later).
It’s incredibly simple to curate quotes and get the homepage component going (if you’re not already). Plus it’s currently included with your subscription at no extra cost! Get in touch if you’d like to learn more.