Orlando, FL — July 14, 2022 — Flip.to, the marketing platform that helps reach, inspire, and win over travelers in reimagined ways, today announced the appointment of 30-year travel industry veteran Jessica Bush Aslanian as vice president of commercial.
Aslanian is a results-driven, senior leader with expertise delivering large-scale product solutions. As VP, commercial, Aslanian will lead the charge to inspire growth for destinations, brands, groups, hotels and vacation rentals, letting them tap their best audiences with an approach centered on authenticity and trust.
For brands and groups, Aslanian will help execute on strategy to win over new travelers at a massive scale, and drive growth that’s as-profitable-as-possible. In the destination space, she’ll put the platform to work to inspire the trajectory of travelers—a win for the hospitality industry and the communities it supports.
“Jessica brings more to the table than her experience heading up enterprise relationships, although she’s got that, too,” shared Ed St. Onge, president of Flip.to. “She has a proven track record of measured success in operations and partnerships to drive impact in the most meaningful ways possible. She’ll play an instrumental role in fueling the growth of both our customers, and our company.”
The announcement comes as Flip.to ramps up, gaining momentum in the last year with enterprise launches that include Visit North Carolina, Margaritaville Hotels and Resorts, Graduate Hotels, and more. Aslanian will help shape Flip.to’s products and solutions to meet the needs of these commercial organizations.
“I’m thrilled to be joining the team at Flip.to at this exciting time, supporting growth across all of hospitality in a way that’s both measurable and immediately impactful,” added Aslanian. “Flip.to has always been at the leading edge of travel and I’m looking forward to being a part of their success.”