Flip.to partners with PAR Springer-Miller’s ATRIO® PMS

Flip.to partners with award winning cloud-based Property Management System

ORLANDO, FL – DECEMBER 2014Flip.to has forged its first strategic partnership with a Property Management System (PMS) provider, by integrating Flip.to with PAR Springer-Miller Systems’s award winning cloud-based ATRIO PMS.

Flip.to, the brand advocate platform, turns hotel guests into a huge, trusted extension of a hotel’s marketing force, boosting brand awareness and earning new guests around the world by encouraging guests to spread the word about their stay with friends, relatives & colleagues. Each social connection then receives a unique, personal experience on the hotel’s website, taking them down the path of becoming a future guest.

With ATRIO PMS, PAR Springer-Miller Systems has pioneered and delivered a new generation of technology for the hospitality industry; moving the hospitality industry to The Cloud, to a new user experience, and to a new way of doing business. ATRIO PMS reduces the Total Cost of Ownership (TCO) for hoteliers and management companies by embracing true cloud computing, minimizing on-property technology, and reducing implementation and training costs to increase staff efficiency and productivity.

The seamless integration of Flip.to and the ATRIO Online Booking Engine will save hotels both time and effort, resulting in an immediate impact on their bottom line with the help of engaged brand advocates and improved guest retention.

“We are very pleased to have partnered with Flip.to and to deliver a unique and innovative solution for our mutual customers. The tight integration between our products will drive a tremendous return on investment for our clients,” commented Victor Vesnaver, SVP Sales & Marketing at PAR Springer-Miller. “A natural extension of both organizations’ commitment to innovation, the integration of the ATRIO Online Booking Engine with Flip.to, will assist our clients in their efforts to drive more traffic to their own website, resulting in increased bookings and revenue. Our combined solution represents a significant step forward for our customers.”

“This partnership was forged by the shared desire to improve the technology landscape for our customers. A well-thought-out integration can create immense value for hotels. ATRIO and Flip.to drive more value for hotels together,” added Edward St.Onge, President of Global Sales & Strategy for Flip.to.

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Flip.to is “secret sauce” for The Oliver Hotel’s off the charts guest engagement & room sales boost

The Oliver Hotel joined forces in 2012 with Flip.to to help spread the word about its updated Southern charm, sophistication and amenities

oliver-hotel-logo

ORLANDO, FL – DECEMBER 2014 – The Oliver Hotel, a historic, boutique hotel in downtown Knoxville, Tennessee, underwent renovation and renaming in 2011. The hotel joined forces in 2012 with Flip.to, the brand advocate platform, to help spread the word about its updated Southern charm, sophistication and amenities.

The Oliver Hotel
The Oliver Hotel

The partnership has been so successful that the 28-room hotel booked an astounding 430 room nights through Flip.to’s guest advocacy in the past year.

“Flip.to is The Oliver Hotel’s secret sauce. We hate to give away the recipe but Flip.to is the future of hotel social media,” said Mike Riley, GM of The Oliver Hotel. “Our engagement rate is off the charts, and Flip.to has lead to at least a direct 5% increase in total annual room sales, not to mention the word of mouth it creates down the line.

“Furthermore, Flip.to gives us an easy way to immediately gauge guest feedback the moment they step out the front door. If you don’t believe me, check out the front page of our website – it’s like our very own TripAdvisor,” added Riley.

Right at the time of booking, Flip.to encourages guests to share their upcoming trip to The Oliver Hotel with their social connections around the world. This drives friends and relatives to a uniquely personalized hotel website experience and leads them down the path of becoming future guests.

The Oliver Hotel
Oliver Royale

“When guests love a hotel, they want to let everyone know,” said Debi Moses, Senior Director of Sales for Flip.to. “And The Oliver Hotel is a hotel guests love. Flip.to offers a way to share that excitement in a way where everybody wins – guests, friends, and the hotel’s bottom line.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.