A first of its kind collaborative is off to a great start in North Carolina

How it started

Earlier this year we shared our excitement to launch NorthCarolinaBound as the first state-wide destination collaborative of its kind. Through this partnership, Visit North Carolina is leading the charge to bring massive value to regional destinations and its lodging industry.

How it’s going

Since our announcement, we’ve been working to onboard an enthusiastic group of folks from independent hotels to branded groups, vacation rentals, and even regional destinations.

Infographic: In just five months since announcing the collaborative, here’s who’s on board. 16 regional destinations working together to level up their markets, 155 lodging partners winning over travelers in the dreaming and planning phases, 17,000+ lodging rooms a significant percentage of the state's inventory working in unison.

From the dreaming phase to the planning phase, Flip.to is helping North Carolina’s properties spark conversations that build relationships and win over travelers.

A variety of screenshots of various guest stories and photos from Sanderling Resort guests

Sanderling Resort is winning at the Dreaming Phase.

231K friends and family reached in 90 days.

Screenshots of Grandover's Discovery stats and Discovery Planner Flow

The Grandover Resort & Spa is crushing it in the Planning Phase.

In 90 days, 3,000 planners unveiled, which led to $30K in direct revenue earned.

Photo submission from Jay M., showing a small chihuahua in the back of an SUV looking out of the open hatchback at the sunset as its owner is laying camping next to him. Jay's photo says 'My favorite North Carolina moment was watching an amazing sunset with my best friend on the Blue Ridge Parkway.'

On the statewide level, Visit North Carolina is creating impact for everyone.

385,000 friends and family reached—a new, right-fit audience—and 8,000 planners unveiled, who are considering a trip to NC.

Screenshots of the Visit NC 'Take only stories, leave only footprints' campaign invitation page

Visit North Carolina’s Take Only Stories, Leave Only Footprints campaign is currently introducing the state to a trove of enthusiasts interested in outdoor adventure, and bringing added awareness to Outdoor NC’s “Leave No Trace” principles.

Flip.to’s other partners in NorthCarolinaBound are setting up for massive impacts too, and as the groundswell builds, it’s going to be a major win for everyone in the state of North Carolina.

Working to help everyone

“It’s our mission to drive meaningful growth to the tourism industry with innovation that provides measurable impact.

NorthCarolinaBound delivers directly to our destination and lodging partners in all 100 counties while engaging with travelers in positive ways,” said Wit Tuttell, director of Visit NC.

By working together at scale, Flip.to and Visit North Carolina are leading the state to a more profitable future. We continue to add more partners, and grow a collaborative that’s stronger with each passing day.


If you’re a member of the North Carolina lodging industry or a regional destination, give us a shout. We’d love to welcome you into this unique collaborative.

Visit NC launches first-of-its-kind collaborative, joining regional destinations to drive measurable, real-time impact to lodging partners

Destinations, lodging properties and travelers converge with Visit North Carolina’s launch of NorthCarolinaBound, a collaboration on the destination marketing platform Flip.to. For the first time, destination marketers and the lodging industry are joining together to market and win over travelers on a single platform—growing audiences and directly driving revenue for the travel industry.

The goal is to help state tourism accelerate quickly, profitably and sustainably. “It’s our mission to drive meaningful growth to the tourism industry with innovation that provides measurable impact,” said Wit Tuttell, director of Visit NC, a unit of the Economic Development Partnership of North Carolina.

“NorthCarolinaBound delivers directly to our destination and lodging partners in all 100 counties while engaging with travelers in positive ways. Our regions and lodging industry will be pleased, as we are, that there’s no cost for them to participate.”

Screencapture of Flip.to for North Carolina Bound webpage https://join.flip.to/ncbound

By joining, industry partners get access to the Flip.to marketing platform. Travel brands start by winning over travelers in the dreaming phase, reaching and inspiring a right-fit audience with the help of past guests and locals. In the planning phase, brands spark conversations with travelers deciding where to go next, and increase conversion with the revenue impact tracked in real-time.

Richard Geiger, president of Visit Winston-Salem in the Piedmont region of North Carolina, emphasized the immediate value of taking part:

“We’re bringing measurable support to our lodging partners. This strategically and effectively connects our destination and partners with travelers. We are confident Flip.to will fortify and complement our efforts to grow leisure travel to Winston-Salem.”

Beyond its power to reach and win over new visitors to the state, the platform provides first-of-its-kind insights to every member that joins, Tuttell said. Regional and statewide demographic data, along with behavioral insights, will inform decisions about the best investments of marketing dollars.

By working together on a single platform, destinations and lodging properties will earn the most profitable business by using these insights to improve their marketing funnel and bottom-line growth, staying the course of dynamic progress for North Carolina.

“Our collaboration with Flip.to is a watershed moment for the state,” added Allison Schult, Visit NC’s Strategic Marketing Consultant.

“NorthCarolinaBound not only brings incredible innovation; the platform brings the state closer to all of our regional destinations, it creates powerful interactions and connections between industry partners and their lodging communities, and tracks measurable impact in real time to revenue—it’s a competitive edge.”


To learn more and engage, destination marketing organizations can connect at join.flip.to/northcarolinabound/destinations. Accommodation providers can get started at join.flip.to/ncbound.

With Flip.to, Adventures on the Gorge primed for season ahead after inspiring new audience of more than 160K in 6 months

March 19, 2019 — Orlando, FL — Adventures on the Gorge—premier West Virginia adventure destination on the rim of the New River Gorge—has tapped the Flip.to advocacy marketing platform to drive growth by opening up an entirely new channel of travelers for their vacation resort.

6 MONTHS OF GROWTH WITH ADVOCACY

Launched in August of 2018, the property has sparked conversations with travelers worldwide, since reaching a new audience of over 160,000. This is in addition to converting thousands of unique site visitors and warm leads who are being nurtured down the path to becoming a future guest with the help of the Flip.to platform.

By tapping into Flip.to, Adventures on the Gorge is turning their travelers into storytellers who go on to share the highlight of their experiences to friends and family around the globe. In turn, Adventures on the Gorge is reaching wide, new audiences who are the perfect demographic for their unique experience.

Trust is a critical piece of the success of the platform. As Nielson, GoogleExpedia and other sources have continuously shown over time, recommendations from friends & family weigh heavily on travel decisions being made today. This is especially true at the point of inspiration—to the tune of ⅔ of all travelers, according to Expedia’s research for their 2016 American, British, and Canadian travelers’ paths to purchase.

With these impacts, the platform has opened up a new marketing channel to drive direct revenue for Adventures on the Gorge.

GEARING UP FOR 2019

A pioneer in the adventure resort industry, Adventures on the Gorge has over 40 years of experience bringing unique, adrenaline-fueled adventures to those traveling to the New River Gorge. Their peak visitation runs from mid-spring to the end of summer, edged with shoulder seasons and closing in the winter to prepare for the next peak.

For their marketing team, this meant the ability to continue reaching new audiences over the shoulder and closed seasons was critical to maintain growth.

The advocacy platform presented a unique solution to not only drive more business into their shoulder seasons, but also to continue to nurture and grow an audience of potential future bookers heading into next spring, setting up for the following year.

In fact, even during the months they’ve been closed, travelers have continued sharing stories to friends and family worldwide. This has added up to 60K+ in reach since December alone, raising awareness to hundreds of potential visitors each and every day, all who are being introduced in the most authentic way possible.

The platform goes on to help convert this pool of prospects, previously out of reach, into warm leads who are now in unique, personal conversations—each being nurtured to a future adventure for the the next season.

TAKING A STORYTELLING APPROACH TO MARKETING  

Beyond building an entirely new audience and growing relationships with their guests, the platform has helped amplify their efforts with a storytelling approach to marketing, letting guests share unique perspectives that only they can provide—more authentic than any ad.

With Flip.to, Adventures on the Gorge is netting a library of authentic, legally-owned content to highlight the travel experiences their guests are sharing, with the resort at the center of the story.

These candid adventures from their travelers have built a strong narrative that’s true to their brand and inspires travel, infusing a level of authenticity into all of their efforts.

Adventures on the Gorge 4-story-photo set
Stories and experiences shared by recent travelers to Adventures on the Gorge.
See more at:
https://adventuresonthegorge.stories.travel

GETTING STARTED

Drawn to the rim of the New River Gorge by world-class whitewater, rock climbing, mountain biking, and hiking, the founders of Adventures on the Gorge were driven to create a resort that could live up to the natural wonders that surrounded it. To see the authentic experiences being shared firsthand, visit, http://adventuresonthegorge.stories.travel/gallery or reserve your adventure today at https://adventuresonthegorge.com/.

To get started with Flip.to for hotels, the advocacy platform for that reaches, converts and inspires and entirely new global audience every day, take a tour, or see other hotels shining on the platform, here.  

Hard Rock Daytona Beach debuts to nearly a million in milestone opening with Flip.to marketing platform

January 29, 2019 — Daytona Beach, FL —Hard Rock Hotel Daytona Beach has switched on an entirely new approach to travel marketing with Flip.to, the advocacy marketing platform for hotels and travel brands.

Flip.to lets guests share their Hard Rock experience worldwide, debuting the property to a massive audience by opening up an entirely new marketing channel. The platform closes the loop on these conversations sparked, delivering authentic, personal conversations to inspire & win over new travelers for the hotel.

For Hard Rock Hotel Daytona Beach, that’s made a measurable impact for their business, earning nearly 100,000 in monthly reach, and tens of thousands of dollars in direct revenue so far.

IN THE SPOTLIGHT: NEWLY OPENED HARD ROCK TAPS FLIP.TO

Opening its doors to guests in March of 2018, Hard Rock International brought modern luxury to the Daytona Beach market in partnership with Summit Hospitality Management, who invested $40 million into the 200-room beachfront property. It’s since set the bar for an entirely new level of guest experience in Daytona, earning its AAA 4-Diamond status just five months after hosting travelers for the first time.

Beyond the hotel’s extensive renovation, raising awareness and attracting travelers for this new Hard Rock experience was a critical piece of a successful launch. That charge was lead by industry-leader and years-long user of Flip.to, Susan Keaveney, Hard Rock Hotel Daytona Beach’s inaugural Director of Marketing.

Hard Rock Daytona

Hard Rock Hotel Daytona Beach — 918 N Atlantic Ave, Daytona Beach, FL 32118
https://www.hardrockhotels.com/daytona-beach

 

SETTING THE STAGE FOR SUCCESS

Keaveney joined her post in October of 2017—just six short months prior to the hotel’s opening. She quickly aimed to drive demand for the newly minted property that was soon to be at the top of its market.

Knowing the proven results of the platform and its ability to net immediate impact, Keaveney saw Flip.to as the a perfect fit to start inspiring travelers. With this in mind, Keaveney launched the platform in April of 2018 to start powering growth for their property and top her goals.

“As a new concept to the area, we were on a strict timeline and budget to increase the visibility for this unique Hard Rock experience with the right travelers—everyone from families seeking one-of-a-kind vacations, to those dialing-it-up at one of our events. This meant promoting the authentic spirit that defines the brand to a wide audience that was still highly targeted.

Switching on Flip.to helped tackle this goal by letting travelers share their Hard Rock experience to family & friends globally. This made for an incredibly receptive audience excited to hear about our property, and we saw impact from the first traveler who shared. With the platform we’re easily translating these efforts into business impact, tracking success at every stage down the funnel down to travelers earned.”

With Flip.to, Hard Rock Hotel Daytona Beach are reaching a new audience of nearly one hundred thousand organically each and every month, totaling more than 860,000 in reach, so far.

This drove more than 52,000 unique site visits and 5,000+ opted-in, warm leads for travelers interested in a trip to the Hard Rock in just the first 9 months, a remarkable 2.7X better than the industry benchmark for paid search, and a testament to the receptive warmth of the audience and quality demographic.

Add to that tens of thousands of dollars in directly booked room revenue, and the platform has made a lasting impression for Hard Rock Hotel Daytona Beach.

Performance compared to the travel industry paid search benchmarks.

 

HARD ROCK STILL SHINES ON THE PLATFORM

With 9 months on the platform, Keaveney and the Hard Rock Hotel team are looking ahead to even more growth on the platform. Together with Flip.to they’re crafting rich experiences to put the newest member of the Hard Rock International brand at the center of every traveler’s journey.

Flip.to President, Ed St. Onge, who’s worked with Keaveney spanning her many roles as a veteran in travel, had this to add:

“Hard Rock Hotel Daytona Beach provides experiences guests won’t soon forget, and are excited to share on. Flip.to has been key in tapping into what’s well known as an influential factor in choosing travel: recommendations from friends & family. And the impact of the platform extends even far beyond that, with quality that’s simply unmatched.

It’s shown time and again to drive the warmest traffic with higher conversion. And beyond reach, these audiences are being nurtured down to a buying decision, helping the hotel build long-term traveler relationships that net out better in every way.”

Now part of the portfolio for the Hospitality Ventures Management Group (HVMG) as of December, 2018, Hard Rock Hotel Daytona Beach’s goal is to continue to accelerate. In addition to building a wealth of traveler relationships, the property plans to continue enhancing its marketing strategy side-by-side with the platform. Keaveney added on Flip.to:

“I was an early adopter of the Flip.to platform, and now have been a customer spanning it’s growth at multiple properties I’ve marketed. As the landscape evolved, so too has the platform, bringing solves to the table that truly set out to make travel better for everyone, business and traveler included.

Flip.to will continue to be a part of my marketing strategy and an extension of my team at the Hard Rock Hotel Daytona Beach.”

Hard Rock Daytona 4-story-photo set
Stories and experiences shared by recent travelers to the Hard Rock Hotel Daytona Beach.
See more at:
https://hardrockhotels.stories.travel

 

GETTING STARTED

Embodying the essence of the Hard Rock brand—a kinetic spirit that’s ageless and electric—panoramic ocean views and legendary amenities are what awaits travelers to the Hard Rock Hotel Daytona Beach. To see the authentic experiences being shared firsthand, visit https://hardrockhotels.stories.travel/gallery, or reserve your stay today at https://www.hardrockhotels.com/daytona-beach.

To get started with Flip.to for hotels, the advocacy platform for that reaches, converts and inspires and entirely new global audience every day, take a tour, or see other hotels shining on the platform, here: https://www.flip.to/customers/hotels.


About Hard Rock Hotel Daytona Beach

Hard Rock Hotel Daytona Beach brings the global brand’s iconic vibe and energetic beat to a wide stretch of the world-famous Atlantic shoreline. The 200-room beachfront property features renowned, brand-exclusive offerings and amenities, including The Sound of Your Stay® music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a renowned full-service Rock Spa® and Salon, a Rock Shop® and a Body Rock® Fitness Center.

The hotel also includes the signature Sessions restaurant and bar, the open-air Wave Terrace and 20,000 square feet of indoor and outdoor meeting space, including a versatile ballroom terrace. The property’s resort-style beachfront pool features an expansive oceanfront party deck and outdoor pool bar and grill. Located at 918 N. Atlantic Avenue, just 15 minutes from Daytona International Airport, Hard Rock Hotel Daytona Beach is owned by Summit Hospitality Management Group. For more information, visit www.hrhdaytonabeach.com.

About Hard Rock International

With venues in 75 countries, including 183 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

About Flip.to

Flip.to, the advocacy platform for hotels—Reach, inspire and convert an entirely new global audience of travelers every day with Flip.to.
Flip.to lets your guests introduce your hotel to the world, combining trust with massive reach and introducing your hotel to travelers just one degree away—warm leads who are the perfect fit.  Start building your ever-growing team of advocates who turn meaningful moments into measurable ROI, and instantly see the unmatched impact when you switch on this entirely new channel. http://flip.to

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Resort Data Processing and Flip.to announce new preferred partnership: bringing high-performance operations and advocacy together to boost revenue

December 11, 2018 — Vail, CO — Leading property management software, Resort Data Processing (RDP), and Flip.to, the advocacy marketing platform, are proud to announce a new partnership to help hotels, resorts, vacation rentals and travel brands worldwide grow booking potential and win more travelers.

RDP and Flip.to bring unique solutions to travel

Flip.to is reimagining hotel marketing with a powerful platform that lets travelers share the high points of their experiences with the travel brand at the center of the story. This taps into the warmest, most receptive audience yet, while tracking back all the impact, driving revenue and creating a lifelong return traveler base.

Paired with RDP’s latest update in property management software, RDPWinV5, the ability to earn impact and grow revenue for your property with these new tools is easier than ever, enhancing technology and marketing stacks with solutions built for the 21st century hospitality industry.

This seamless partnership will amplify the impact of your PMS solutions. With RDP, data is readily actioned to build impact for your property—from easy-to-run, premade reports to SQL access for super-users.

In fact, RDP allows segmentation for your campaigns by many metrics such as prior dates of stay, guest type, region, source of business, nightly revenue, and many more.

This pairs easily with the advocacy platform, building richer profiles that help build stronger relationships with guests and travelers. And together with the Flip.to platform, is proven to increase bookings, as well as return guests reservations.

Get in touch

With RDP, travel marketers get back to spending time putting heads in beds, we will handle the rest. Get in touch at http://www.resortdata.com for a walk through.

Spark interest in your property with Flip.to, today. To learn more about the impact of advocacy for your resort, hotel, vacation rental or destination, take a tour.

2018 Hospitality Technology Study, uniting hotelier and vendor technology perspectives, now available worldwide

Fuel Travel, StayNTouch and Flip.to examine technology trends to better align suppliers with industry wants and needs

ORLANDO, FL — July 19, 2018 — Fuel Travel, StayNTouch and Flip.to have partnered to launch a new study that examines perspectives from hoteliers and suppliers on industry technology. First debuted exclusively for attendees of the HITEC Hospitality Technology Show in June, the results are now being distributed globally.

The study surveyed hoteliers and suppliers to learn how the industry can improve from a technology perspective, with key takeaways for readers from both groups:

  • For hospitality decision-makers, the results provide guidance on the latest technology trends, as well as opportunities to invest valuable resources for growth.
  • For suppliers, the study informs ideas on the most pressing technology issues facing the hotel industry today.

With data surveyed from 358 respondents—all responsible for purchasing or selling technology in hospitality—the study is unique from other research in that it goes beyond standard reporting to identify similarities and differences in priorities for where the industry and travel technology should be headed.

Overall, the results showed many positive indicators that hoteliers and suppliers are closely aligned.

Take, for instance, considerations for a new PMS. The factors which were “most important” for respondents from both groups fell in sync, with ease of use and seamless integration topping the list. In fact, the need for improved integration between existing products garnered a strong consensus from respondents. Guest experience was also a top priority.

Frewoini Golla, Director of Marketing for StayNTouch noted why findings like this are so critical for industry growth. “Better understanding where priorities lie helps vendors stay in tune with the challenges our customers are responsible for, and how we can serve their needs while topping their goals.”

Other areas where the study reported similarities and differences include factors influencing marketing spend, perspectives on new and emerging technology, and the process for considering new technology purchases.

Stuart Butler, Chief Operating Officer of Fuel Travel said of the results, “As vendors of this space, our eyes are fixed on the trajectory of travel technology and marketing, so having a better understanding of the wants and needs of those in the front-lines of hospitality really helps us all get better together.”

Richard Dunbar, Director of Partnerships at Flip.to echoed this sentiment. “It’s really important that we focus on helping our customers and all of the industry move the needle. The results of this survey have opened up a really compelling dialogue to grow the industry, today.”

To get your free copy of 2018 Hospitality Technology Study, download it here.

 

Flip.to joins OPMA, together sparking new conversations in travel marketing

Advocacy platform pairs with Onsite Rental Management Association to foster education and partnerships in the diverse vacation rental market

ORLANDO, FL — February 14, 2018 — Flip.to—the advocacy marketing platform that helps reach, inspire and convert travelers worldwide—announced its membership with the Onsite Property Management Association (OPMA), a nonprofit and advocate for the rental management and condo hotel sectors representing a select 53,000 resort accommodation units. Flip.to will work in tandem with a collection of minds together aimed at bettering the travel space.

Flip.to is thrilled to be joining the OPMA’s exclusive roster of 37 suppliers personally invited to share membership with management companies across the US and globally who are focused on shaping the landscape of hospitality marketing and growing the industry as a whole. OPMA provides a network of partnerships, educational opportunities and a forum for cooperative efforts to advance the rental market, emphasizing collective growth and mutual support.

“It’s easy to see where OPMA and Flip.to are aligned, with advocacy a cornerstone to both our identities,” said OPMA Chief Marketing Strategist John Dalton about Flip.to. “Likewise, they have a drive to constantly improve marketing as we know it today. The Flip.to team has a deep understanding of not only the travel industry, but also the specific marketing challenges rental managers face daily, so we’re glad to welcome them on board,” said Dalton.

The Flip.to platform empowers guests to share the high points of their stay throughout their traveler journey. Along the way, travelers introduce family and friends to resorts and vacation properties in an authentic and trusted way, reaching new audiences at an incredible scale—ahead of competitors and other dominant players. The platform earns and tracks new bookings while growing brand awareness, web traffic and warm leads.

Flip.to has made strides in enhancing the marketing efforts of hospitality providers across the travel industry, seeing incredible success in the vacation rental market. Corporate Director of Sales and Marketing, Maurice Arbelaez, of Millenium Management Corporation—founding member of OPMA and fellow customer of Flip.to—echoed this sentiment along with the value of membership for the advocacy platform.

“Flip.to is an example of an industry partner providing incredible value, promoting authentic perspectives on the resort from a trusted source—our travelers. This is key for professional management companies like Millenium who uphold the highest level of service, guest experience, and infrastructure,” said Arbelaez.

“Likewise, these are the values that define OPMA, which is why their organization is key in helping leaders in our industry maintain these standards. We’re excited to work together with partners who not only provide top-notch solutions that help highlight these clear differences, but also share a mutual interest in bettering the industry as a whole.”

Flip.to kicked off their participation with a speaking session at OPMA’s 2017 leadership summit late last year. On attending, Richard Dunbar, Director of Partnerships at Flip.to, said, “We saw firsthand the significant value of membership with OPMA, from learning even more about the challenges within the industry to forming new connections and partnerships with those who hold a shared vision for the rental market. As we look forward to seeing the strides OPMA continues to make for rental management companies around the world, we’re excited to now be a part of it!”

 

To learn more about OPMA membership and its efforts within the rental management and condo hotel industry, visit www.theopma.org or contact John Dalton at jdalton@theopma.org.

To learn how Flip.to is helping vacation rentals reach, inspire and convert travelers each and every day, see who we’re working with.

InnQuest Software and Flip.to partner to help hotels earn new guests through advocacy

Strategic partnership offers hoteliers ability to amplify booking potential and win more travelers

Tampa, FL – August 21, 2017InnQuest Software, a full-service technology company for hoteliers, is pleased to announce a partnership with Flip.to, the advocacy marketing platform for hotels that helps reach new audiences worldwide, inspiring more travelers to book direct.

This innovative partnership will help the 5,550+ hoteliers InnQuest serves to drive positive, authentic conversations about their property and guest experiences online. Hoteliers using InnQuest’s premier booking engine, WebBook, can now seamlessly integrate Flip.to into their current software to amplify their marketing efforts by empowering guests to share details about their upcoming trip at the point of booking.

“We couldn’t be more thrilled to partner with Flip.to and add this powerful platform into roomMaster’s diverse portfolio of roomMaster integrations,” said Kent Howard, Director of Sales at InnQuest. “We’re always partnering with premier companies in the industry to deliver comprehensive technology solutions for our hoteliers, and Flip.to is a pioneer for advocacy in the travel space.”

With the design-driven Flip.to platform, hoteliers let their guests become advocates, turning trusted introductions to their friends and family worldwide into new guests for the hotel.

The platform earns and tracks new bookings while growing brand awareness, web traffic, and warm leads. Guests share the high points of their travel experiences, with the destination and hotels at the center of these stories.

“The partnership with InnQuest is one we’re very excited to share,” said Richard Dunbar, Flip.to’s Director of Partnerships. “Their impressive global reach lets us bring our entirely new approach to travel marketing to an even wider audience. The partnership offers a best-in-class technology stack with the confidence of a solution set their customers know and trust.”

For more information about InnQuest software and its property management software, visit www.innquest.com.

How to win guests at every step of the traveler journey in upcoming webinar

Collaboration offers a guide to exceeding evolving traveler demands in today’s digital economy

BETHESDA, MD — MARCH 14, 2017StayNTouch, innovators in mobile technology and Property Management Systems, have teamed up with travel industry and direct booking experts Fuel, and hotel advocacy platform pioneers Flip.to, for a joint webinar—‘The Evolution of Guest Expectations and How Hotels can Exceed the New Demand.’ The event will help hotels exceed their guests’ evolving expectations to build better guest relationships and drive more repeat business.

The trio of hospitality industry experts will reveal insight on navigating each phase of the purchasing decision, from inspiration and discovery until long after their stay.

Key topics include:

  • Your guests’ new demands—Understanding the evolution of traveler expectations
  • Planning travel—Knowing your guests and differentiating your property to gain maximum market share
  • On-property hospitality—Enhancing the experience with refined service elements
  • Rekindling your guests’ favorite moments—Staying in touch, building long term loyalty and repeat business

“Guests today are defining their own standards of service, thanks to the digitally driven world we now live in,” said Dante Sapp, Product Manager at StayNTouch. “Knowing how to adapt and exceed demands at every phase of the traveler journey is vital for attracting and retaining loyal customers. I’m excited for the opportunity to partner with Fuel and Flip.to and share these valuable insights with hoteliers.”

“Understanding your guest, knowing what factors matter when planning a trip, and digging into how travelers do their research is key for hotels to get more bookings,” added Stuart Butler, Chief Operating Officer at Fuel. “We’re excited to be able to deliver advice on these topics with leaders from StayNTouch and Flip.to. Hotels will better know how to compete and inspire greater conversions.”

Richard Dunbar, Director of Partnerships at Flip.to echoed the sentiment. “We’re thrilled to help guide this session with our friends at StayNTouch and Fuel. Attendees will walk away from this webinar with ideas they can immediately action. From there, hotels will know how to better enhance the guest experience in every part of the travel journey and build better relationships with their guests in the long term.”

The presentation will be hosted on Thursday, March 23, 2017 at 1 PM EST (10 AM PST, 6 PM GMT).

To save your seat for this free webinar, register here.

StayNTouch Hotel Software provides a fully-featured mobile Property Management System, a PMS-overlay and guest self-service capabilities. Visit http://www.StayNTouch.com to request a demo.

Fuel is a comprehensive digital marketing agency with an emphasis in travel and tourism; services include website development, SEO, PPC, email marketing and more. To get started, visit http://www.FuelTravel.com.

The Crane Resort taps into the power of guest storytelling to boost their bottom line with Flip.to

Caribbean mainstay widens audience to the tune of 300K in first 5 months

ORLANDO, FL — December 19, 2016 — Flip.to, the advocacy platform that helps hotels reach, inspire and convert travelers has helped amplify the marketing efforts of The Crane Resort. Just five short months since launch, the century-old Barbadian resort has been personally introduced to 300,000 travelers worldwide with the help of their guests.

 

The Crane Resort brings to light guest stories with Flip.to

“There’s no better way to learn about a travel experience than from someone you know and trust. Our guests share everything with friends and family—from their excitement about an upcoming stay to their disappointment about having to leave—all punctuated by stories of their favourite moments along the way,” noted Eboni Phillips, Marketing and Communications Manager at The Crane Resort. “With Flip.to, we now have the ability to quantify social with the power of these influential recommendations.”

Touch points throughout the traveler journey let guests share their authentic stories about the hotel to travelers worldwide. The platform earns and tracks new bookings while growing traffic, leads and tracked potential guests through a true conversion funnel. Unique to the advocacy marketing platform, Flip.to is specifically designed for hotels and travelers.

For The Crane, this has added up to incredible impact. Their reach has well-topped a quarter of a million since August, in addition to driving more than 23,000 unique site visitors, 2,100 warm leads and 21 booked room nights with the platform.

The Crane Resort brings to light guest stories with Flip.to

The impact is made broader by the library of curated guest stories captured through the advocacy platform—stories that reveal the property’s character from a unique point of view, including everything from its magical sense of seclusion to the famed Crane Beach.

All content carries a full legal release, so The Crane Resort may use it to enhance their own marketing. This is critical for hotels and resorts seeking to adopt a storytelling mindset to win over new travelers.

“The authentic perspective of your guests is an incredibly effective add to your content strategy. What’s important is that hotels use it to drive actionable results, sending quality traffic to compelling experiences they own,” said Danielle Fierman, Account Executive at Flip.to. “It’s there where hotels like The Crane capture warm leads, revealing the opportunity to market to these travelers directly. Since they’ve been introduced by their friends and family, these impressions are more potent than any ad.”

The Crane Resort brings to light guest stories with Flip.to

Phillips went on to add, “Flip.to offered us the opportunity to track and measure advocacy with a cost-effective platform that was seamlessly implemented at our resort. We’ve pushed beyond the typical offer of sun, sea and sand, instead providing personal and powerful recommendations from friends and family.”

The historic Crane Resort overlooks the famous pink sands and turquoise waters of Crane Beach—named Best Beach in the Caribbean by readers of USA Today. Guests enjoy an idyllic respite on the Southeast coast of Barbados. The property offers grand colonial styled suites featuring lush gardens, private pools and rooftop terraces, and an impressive array of world-class amenities and services including fitness facilities, spectacular cascading pools, exciting restaurants including Zagat #1 rated Zen.

To learn more about The Crane, view the stories of their recent guests, or to reserve a stay visit www.TheCrane.com or call (866) 978-5942.