Flip.to joins Choice Hotels as a Qualified Vendor (QV) to directly help franchises accelerate growth and drive profitability

Choice Hotels brings access to the Flip.to marketing platform to its U.S. hotels across 13 brands


Orlando, FL and Rockville, MD | August 3, 2023Flip.to, the marketing platform that helps reach, inspire, and win over travelers, is excited to announce it is now a Choice Hotels® Qualified Vendor (QV). The development lets Choice’s portfolio of legacy brands in the U.S. tap Flip.to to drive direct channel growth and convert LTR to revenue growth with impact tracked to reservations and in real time.

“We’re aimed at reimagining travel marketing. Inspiration is at the core of everything we build, and that’s something that resonates with Choice Hotels.” shared Jessica Bush Aslanian, VP, Commercial for Flip.to. “That’s because by getting into meaningful conversations with potential travelers around their interests, ultimately brands can better acquire guests. And since we track directly to revenue, it’s both entirely new and measurably impactful—a win-win.”

The big goal is to increase profitability by converting audiences across the traveler journey. In the dreaming phase, hotels start by reaching and inspiring a right-fit audience with the help of past guests. And in the planning phase, properties spark conversations with travelers deciding where to go next to increase conversion.

For Choice franchises who want to start reaching millions of dreamers, with the goal of driving double-digit conversion increases of planners in ways that are great for both brand and travelers, learn more about Flip.to at http://flip.to, or reach out directly to Flip.to at choicesupport@flip.to.

New Headshot of Jessica Bush Aslanian

CONTACT

Jessica Bush Aslanian
VP, Commercial, Flip.to
jaslanian@flip.to


About Flip.to | Flip.to is a marketing platform that helps reach, inspire, and win over travelers with a reimagined approach that’s centered on authenticity and trust.

From inspiring a massive, new, right-fit audience with the help of past travelers, to sparking conversations with planners deciding where to go next—Flip.to’s out-of-the-box platform inspires growth, increases conversion, and tracks impact directly to revenue, all in real-time—and that’s just the start.

To learn more and start a conversation, visit https://flip.to/

Flip.to positions for scale with the appointment of product growth expert, Jon Ruggles, as Director, Partnerships

Jon Ruggles

Orlando, Florida, June 5, 2023Flip.to, the marketing platform to reach, inspire, and win over travelers, is pleased to announce the appointment of industry veteran Jon Ruggles as Director, Partnerships.

Tapped to bring his extensive experience from partnerships and product management to enterprise relationships and growth, his strategic vision will help accelerate the use of the Flip.to platform around the globe.

Ruggles joins a team that’s delivering measurable, real-time impact to its customers; inspiring growth that’s as profitable-as-possible for destinations, groups, hotels and vacation rentals on the platform.

The appointment comes at a pivotal time for Flip.to. After rolling out and now expanding impact with Visit North Carolina, Margaritaville Hotels and Resorts, and Graduate Hotels, the platform continues to gain traction. Flip.to is currently launching and rolling out with the brand and 100+ distinctive properties that are part of Curator Hotels & Resorts, as well as joining as a new Qualified Vendor with Choice Hotels.

Flip.to and Ruggles have collaborated for more than a decade, with Ruggles first introduced to the platform as a part of a mission to bring actionable intelligence to the CRM space. He is excited to reignite the relationship with Flip.to and to shape the hospitality industry and the communities it supports.

“Hospitality is an industry that builds a reputation on service, kindness and proactive delight. I’m impressed at the way Flip.to stokes that delight through innovation and a platform that’s reimagining marketing for travel. Not just in an iterative way, but in a giant leap driven by market need. It really is in a category of its own, and I’m thankful and privileged to come back and drive this platform to explosive growth,” said Ruggles.

“We’re thrilled to reconnect, and count Jon as a member of the Flip.to team,” said Ed St. Onge, president of Flip.to. “Together we’re aiming to help inspire a world of travelers, in a way that’s great for the hospitality industry and their local communities.

With Ruggles’ leadership and Flip.to’s platform to improve marketing and bottom-line growth, destinations, lodging partners, and their communities will connect with and inspire travelers in entirely new ways.

For more on how travel brands grow with Flip.to, visit http://flip.to. To get in touch with Jon Ruggles about partnerships and commercial needs, reach out directly at jruggles@flip.to.

CONTACTS

Jon Ruggles
Director, Partnerships, Flip.to
jruggles@flip.to

Diane Van Leunen
VP, Marketing + Strategy, Flip.to
dvanleunen@flip.to


About Flip.to | Flip.to is a marketing platform that helps reach, inspire, and win over travelers with a reimagined approach that’s centered on authenticity and trust.

From inspiring a massive, new, right-fit audience with the help of past travelers, to sparking conversations with planners deciding where to go next—Flip.to’s out-of-the-box platform inspires growth, increases conversion, and tracks impact directly to revenue, all in real-time—and that’s just the start.

To learn more and start a conversation, visit https://flip.to/

Flip.to names dynamic hospitality technology leader, Jessica Bush Aslanian, as VP, Commercial

Headshot of Jessican Bush Aslanian

Orlando, FL — July 14, 2022 — Flip.to, the marketing platform that helps reach, inspire, and win over travelers in reimagined ways, today announced the appointment of 30-year travel industry veteran Jessica Bush Aslanian as vice president of commercial.

Aslanian is a results-driven, senior leader with expertise delivering large-scale product solutions. As VP, commercial, Aslanian will lead the charge to inspire growth for destinations, brands, groups, hotels and vacation rentals, letting them tap their best audiences with an approach centered on authenticity and trust.

For brands and groups, Aslanian will help execute on strategy to win over new travelers at a massive scale, and drive growth that’s as-profitable-as-possible. In the destination space, she’ll put the platform to work to inspire the trajectory of travelers—a win for the hospitality industry and the communities it supports.

“Jessica brings more to the table than her experience heading up enterprise relationships, although she’s got that, too,” shared Ed St. Onge, president of Flip.to. “She has a proven track record of measured success in operations and partnerships to drive impact in the most meaningful ways possible. She’ll play an instrumental role in fueling the growth of both our customers, and our company.”

The announcement comes as Flip.to ramps up, gaining momentum in the last year with enterprise launches that include Visit North Carolina, Margaritaville Hotels and Resorts, Graduate Hotels, and more. Aslanian will help shape Flip.to’s products and solutions to meet the needs of these commercial organizations.

“I’m thrilled to be joining the team at Flip.to at this exciting time, supporting growth across all of hospitality in a way that’s both measurable and immediately impactful,” added Aslanian. “Flip.to has always been at the leading edge of travel and I’m looking forward to being a part of their success.”

For more on how travel brands grow with Flip.to, visit http://flip.to. To get in touch with Jessica Bush Aslanian about your commercial needs, reach out directly at jaslanian@flip.to.

A first of its kind collaborative is off to a great start in North Carolina

How it started

Earlier this year we shared our excitement to launch NorthCarolinaBound as the first state-wide destination collaborative of its kind. Through this partnership, Visit North Carolina is leading the charge to bring massive value to regional destinations and its lodging industry.

How it’s going

Since our announcement, we’ve been working to onboard an enthusiastic group of folks from independent hotels to branded groups, vacation rentals, and even regional destinations.

Infographic: In just five months since announcing the collaborative, here’s who’s on board. 16 regional destinations working together to level up their markets, 155 lodging partners winning over travelers in the dreaming and planning phases, 17,000+ lodging rooms a significant percentage of the state's inventory working in unison.

From the dreaming phase to the planning phase, Flip.to is helping North Carolina’s properties spark conversations that build relationships and win over travelers.

A variety of screenshots of various guest stories and photos from Sanderling Resort guests

Sanderling Resort is winning at the Dreaming Phase.

231K friends and family reached in 90 days.

Screenshots of Grandover's Discovery stats and Discovery Planner Flow

The Grandover Resort & Spa is crushing it in the Planning Phase.

In 90 days, 3,000 planners unveiled, which led to $30K in direct revenue earned.

Photo submission from Jay M., showing a small chihuahua in the back of an SUV looking out of the open hatchback at the sunset as its owner is laying camping next to him. Jay's photo says 'My favorite North Carolina moment was watching an amazing sunset with my best friend on the Blue Ridge Parkway.'

On the statewide level, Visit North Carolina is creating impact for everyone.

385,000 friends and family reached—a new, right-fit audience—and 8,000 planners unveiled, who are considering a trip to NC.

Screenshots of the Visit NC 'Take only stories, leave only footprints' campaign invitation page

Visit North Carolina’s Take Only Stories, Leave Only Footprints campaign is currently introducing the state to a trove of enthusiasts interested in outdoor adventure, and bringing added awareness to Outdoor NC’s “Leave No Trace” principles.

Flip.to’s other partners in NorthCarolinaBound are setting up for massive impacts too, and as the groundswell builds, it’s going to be a major win for everyone in the state of North Carolina.

Working to help everyone

“It’s our mission to drive meaningful growth to the tourism industry with innovation that provides measurable impact.

NorthCarolinaBound delivers directly to our destination and lodging partners in all 100 counties while engaging with travelers in positive ways,” said Wit Tuttell, director of Visit NC.

By working together at scale, Flip.to and Visit North Carolina are leading the state to a more profitable future. We continue to add more partners, and grow a collaborative that’s stronger with each passing day.


If you’re a member of the North Carolina lodging industry or a regional destination, give us a shout. We’d love to welcome you into this unique collaborative.

Visit NC launches first-of-its-kind collaborative, joining regional destinations to drive measurable, real-time impact to lodging partners

Destinations, lodging properties and travelers converge with Visit North Carolina’s launch of NorthCarolinaBound, a collaboration on the destination marketing platform Flip.to. For the first time, destination marketers and the lodging industry are joining together to market and win over travelers on a single platform—growing audiences and directly driving revenue for the travel industry.

The goal is to help state tourism accelerate quickly, profitably and sustainably. “It’s our mission to drive meaningful growth to the tourism industry with innovation that provides measurable impact,” said Wit Tuttell, director of Visit NC, a unit of the Economic Development Partnership of North Carolina.

“NorthCarolinaBound delivers directly to our destination and lodging partners in all 100 counties while engaging with travelers in positive ways. Our regions and lodging industry will be pleased, as we are, that there’s no cost for them to participate.”

Screencapture of Flip.to for North Carolina Bound webpage https://join.flip.to/ncbound

By joining, industry partners get access to the Flip.to marketing platform. Travel brands start by winning over travelers in the dreaming phase, reaching and inspiring a right-fit audience with the help of past guests and locals. In the planning phase, brands spark conversations with travelers deciding where to go next, and increase conversion with the revenue impact tracked in real-time.

Richard Geiger, president of Visit Winston-Salem in the Piedmont region of North Carolina, emphasized the immediate value of taking part:

“We’re bringing measurable support to our lodging partners. This strategically and effectively connects our destination and partners with travelers. We are confident Flip.to will fortify and complement our efforts to grow leisure travel to Winston-Salem.”

Beyond its power to reach and win over new visitors to the state, the platform provides first-of-its-kind insights to every member that joins, Tuttell said. Regional and statewide demographic data, along with behavioral insights, will inform decisions about the best investments of marketing dollars.

By working together on a single platform, destinations and lodging properties will earn the most profitable business by using these insights to improve their marketing funnel and bottom-line growth, staying the course of dynamic progress for North Carolina.

“Our collaboration with Flip.to is a watershed moment for the state,” added Allison Schult, Visit NC’s Strategic Marketing Consultant.

“NorthCarolinaBound not only brings incredible innovation; the platform brings the state closer to all of our regional destinations, it creates powerful interactions and connections between industry partners and their lodging communities, and tracks measurable impact in real time to revenue—it’s a competitive edge.”


To learn more and engage, destination marketing organizations can connect at join.flip.to/northcarolinabound/destinations. Accommodation providers can get started at join.flip.to/ncbound.

With Flip.to, Adventures on the Gorge primed for season ahead after inspiring new audience of more than 160K in 6 months

March 19, 2019 — Orlando, FL — Adventures on the Gorge—premier West Virginia adventure destination on the rim of the New River Gorge—has tapped the Flip.to advocacy marketing platform to drive growth by opening up an entirely new channel of travelers for their vacation resort.

6 MONTHS OF GROWTH WITH ADVOCACY

Launched in August of 2018, the property has sparked conversations with travelers worldwide, since reaching a new audience of over 160,000. This is in addition to converting thousands of unique site visitors and warm leads who are being nurtured down the path to becoming a future guest with the help of the Flip.to platform.

By tapping into Flip.to, Adventures on the Gorge is turning their travelers into storytellers who go on to share the highlight of their experiences to friends and family around the globe. In turn, Adventures on the Gorge is reaching wide, new audiences who are the perfect demographic for their unique experience.

Trust is a critical piece of the success of the platform. As Nielson, GoogleExpedia and other sources have continuously shown over time, recommendations from friends & family weigh heavily on travel decisions being made today. This is especially true at the point of inspiration—to the tune of ⅔ of all travelers, according to Expedia’s research for their 2016 American, British, and Canadian travelers’ paths to purchase.

With these impacts, the platform has opened up a new marketing channel to drive direct revenue for Adventures on the Gorge.

GEARING UP FOR 2019

A pioneer in the adventure resort industry, Adventures on the Gorge has over 40 years of experience bringing unique, adrenaline-fueled adventures to those traveling to the New River Gorge. Their peak visitation runs from mid-spring to the end of summer, edged with shoulder seasons and closing in the winter to prepare for the next peak.

For their marketing team, this meant the ability to continue reaching new audiences over the shoulder and closed seasons was critical to maintain growth.

The advocacy platform presented a unique solution to not only drive more business into their shoulder seasons, but also to continue to nurture and grow an audience of potential future bookers heading into next spring, setting up for the following year.

In fact, even during the months they’ve been closed, travelers have continued sharing stories to friends and family worldwide. This has added up to 60K+ in reach since December alone, raising awareness to hundreds of potential visitors each and every day, all who are being introduced in the most authentic way possible.

The platform goes on to help convert this pool of prospects, previously out of reach, into warm leads who are now in unique, personal conversations—each being nurtured to a future adventure for the the next season.

TAKING A STORYTELLING APPROACH TO MARKETING  

Beyond building an entirely new audience and growing relationships with their guests, the platform has helped amplify their efforts with a storytelling approach to marketing, letting guests share unique perspectives that only they can provide—more authentic than any ad.

With Flip.to, Adventures on the Gorge is netting a library of authentic, legally-owned content to highlight the travel experiences their guests are sharing, with the resort at the center of the story.

These candid adventures from their travelers have built a strong narrative that’s true to their brand and inspires travel, infusing a level of authenticity into all of their efforts.

Adventures on the Gorge 4-story-photo set
Stories and experiences shared by recent travelers to Adventures on the Gorge.
See more at:
https://adventuresonthegorge.stories.travel

GETTING STARTED

Drawn to the rim of the New River Gorge by world-class whitewater, rock climbing, mountain biking, and hiking, the founders of Adventures on the Gorge were driven to create a resort that could live up to the natural wonders that surrounded it. To see the authentic experiences being shared firsthand, visit, http://adventuresonthegorge.stories.travel/gallery or reserve your adventure today at https://adventuresonthegorge.com/.

To get started with Flip.to for hotels, the advocacy platform for that reaches, converts and inspires and entirely new global audience every day, take a tour, or see other hotels shining on the platform, here.  

Hard Rock Daytona Beach debuts to nearly a million in milestone opening with Flip.to marketing platform

January 29, 2019 — Daytona Beach, FL —Hard Rock Hotel Daytona Beach has switched on an entirely new approach to travel marketing with Flip.to, the advocacy marketing platform for hotels and travel brands.

Flip.to lets guests share their Hard Rock experience worldwide, debuting the property to a massive audience by opening up an entirely new marketing channel. The platform closes the loop on these conversations sparked, delivering authentic, personal conversations to inspire & win over new travelers for the hotel.

For Hard Rock Hotel Daytona Beach, that’s made a measurable impact for their business, earning nearly 100,000 in monthly reach, and tens of thousands of dollars in direct revenue so far.

IN THE SPOTLIGHT: NEWLY OPENED HARD ROCK TAPS FLIP.TO

Opening its doors to guests in March of 2018, Hard Rock International brought modern luxury to the Daytona Beach market in partnership with Summit Hospitality Management, who invested $40 million into the 200-room beachfront property. It’s since set the bar for an entirely new level of guest experience in Daytona, earning its AAA 4-Diamond status just five months after hosting travelers for the first time.

Beyond the hotel’s extensive renovation, raising awareness and attracting travelers for this new Hard Rock experience was a critical piece of a successful launch. That charge was lead by industry-leader and years-long user of Flip.to, Susan Keaveney, Hard Rock Hotel Daytona Beach’s inaugural Director of Marketing.

Hard Rock Daytona

Hard Rock Hotel Daytona Beach — 918 N Atlantic Ave, Daytona Beach, FL 32118
https://www.hardrockhotels.com/daytona-beach

 

SETTING THE STAGE FOR SUCCESS

Keaveney joined her post in October of 2017—just six short months prior to the hotel’s opening. She quickly aimed to drive demand for the newly minted property that was soon to be at the top of its market.

Knowing the proven results of the platform and its ability to net immediate impact, Keaveney saw Flip.to as the a perfect fit to start inspiring travelers. With this in mind, Keaveney launched the platform in April of 2018 to start powering growth for their property and top her goals.

“As a new concept to the area, we were on a strict timeline and budget to increase the visibility for this unique Hard Rock experience with the right travelers—everyone from families seeking one-of-a-kind vacations, to those dialing-it-up at one of our events. This meant promoting the authentic spirit that defines the brand to a wide audience that was still highly targeted.

Switching on Flip.to helped tackle this goal by letting travelers share their Hard Rock experience to family & friends globally. This made for an incredibly receptive audience excited to hear about our property, and we saw impact from the first traveler who shared. With the platform we’re easily translating these efforts into business impact, tracking success at every stage down the funnel down to travelers earned.”

With Flip.to, Hard Rock Hotel Daytona Beach are reaching a new audience of nearly one hundred thousand organically each and every month, totaling more than 860,000 in reach, so far.

This drove more than 52,000 unique site visits and 5,000+ opted-in, warm leads for travelers interested in a trip to the Hard Rock in just the first 9 months, a remarkable 2.7X better than the industry benchmark for paid search, and a testament to the receptive warmth of the audience and quality demographic.

Add to that tens of thousands of dollars in directly booked room revenue, and the platform has made a lasting impression for Hard Rock Hotel Daytona Beach.

Performance compared to the travel industry paid search benchmarks.

 

HARD ROCK STILL SHINES ON THE PLATFORM

With 9 months on the platform, Keaveney and the Hard Rock Hotel team are looking ahead to even more growth on the platform. Together with Flip.to they’re crafting rich experiences to put the newest member of the Hard Rock International brand at the center of every traveler’s journey.

Flip.to President, Ed St. Onge, who’s worked with Keaveney spanning her many roles as a veteran in travel, had this to add:

“Hard Rock Hotel Daytona Beach provides experiences guests won’t soon forget, and are excited to share on. Flip.to has been key in tapping into what’s well known as an influential factor in choosing travel: recommendations from friends & family. And the impact of the platform extends even far beyond that, with quality that’s simply unmatched.

It’s shown time and again to drive the warmest traffic with higher conversion. And beyond reach, these audiences are being nurtured down to a buying decision, helping the hotel build long-term traveler relationships that net out better in every way.”

Now part of the portfolio for the Hospitality Ventures Management Group (HVMG) as of December, 2018, Hard Rock Hotel Daytona Beach’s goal is to continue to accelerate. In addition to building a wealth of traveler relationships, the property plans to continue enhancing its marketing strategy side-by-side with the platform. Keaveney added on Flip.to:

“I was an early adopter of the Flip.to platform, and now have been a customer spanning it’s growth at multiple properties I’ve marketed. As the landscape evolved, so too has the platform, bringing solves to the table that truly set out to make travel better for everyone, business and traveler included.

Flip.to will continue to be a part of my marketing strategy and an extension of my team at the Hard Rock Hotel Daytona Beach.”

Hard Rock Daytona 4-story-photo set
Stories and experiences shared by recent travelers to the Hard Rock Hotel Daytona Beach.
See more at:
https://hardrockhotels.stories.travel

 

GETTING STARTED

Embodying the essence of the Hard Rock brand—a kinetic spirit that’s ageless and electric—panoramic ocean views and legendary amenities are what awaits travelers to the Hard Rock Hotel Daytona Beach. To see the authentic experiences being shared firsthand, visit https://hardrockhotels.stories.travel/gallery, or reserve your stay today at https://www.hardrockhotels.com/daytona-beach.

To get started with Flip.to for hotels, the advocacy platform for that reaches, converts and inspires and entirely new global audience every day, take a tour, or see other hotels shining on the platform, here: https://www.flip.to/customers/hotels.


About Hard Rock Hotel Daytona Beach

Hard Rock Hotel Daytona Beach brings the global brand’s iconic vibe and energetic beat to a wide stretch of the world-famous Atlantic shoreline. The 200-room beachfront property features renowned, brand-exclusive offerings and amenities, including The Sound of Your Stay® music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a renowned full-service Rock Spa® and Salon, a Rock Shop® and a Body Rock® Fitness Center.

The hotel also includes the signature Sessions restaurant and bar, the open-air Wave Terrace and 20,000 square feet of indoor and outdoor meeting space, including a versatile ballroom terrace. The property’s resort-style beachfront pool features an expansive oceanfront party deck and outdoor pool bar and grill. Located at 918 N. Atlantic Avenue, just 15 minutes from Daytona International Airport, Hard Rock Hotel Daytona Beach is owned by Summit Hospitality Management Group. For more information, visit www.hrhdaytonabeach.com.

About Hard Rock International

With venues in 75 countries, including 183 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

About Flip.to

Flip.to, the advocacy platform for hotels—Reach, inspire and convert an entirely new global audience of travelers every day with Flip.to.
Flip.to lets your guests introduce your hotel to the world, combining trust with massive reach and introducing your hotel to travelers just one degree away—warm leads who are the perfect fit.  Start building your ever-growing team of advocates who turn meaningful moments into measurable ROI, and instantly see the unmatched impact when you switch on this entirely new channel. http://flip.to

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Resort Data Processing and Flip.to announce new preferred partnership: bringing high-performance operations and advocacy together to boost revenue

December 11, 2018 — Vail, CO — Leading property management software, Resort Data Processing (RDP), and Flip.to, the advocacy marketing platform, are proud to announce a new partnership to help hotels, resorts, vacation rentals and travel brands worldwide grow booking potential and win more travelers.

RDP and Flip.to bring unique solutions to travel

Flip.to is reimagining hotel marketing with a powerful platform that lets travelers share the high points of their experiences with the travel brand at the center of the story. This taps into the warmest, most receptive audience yet, while tracking back all the impact, driving revenue and creating a lifelong return traveler base.

Paired with RDP’s latest update in property management software, RDPWinV5, the ability to earn impact and grow revenue for your property with these new tools is easier than ever, enhancing technology and marketing stacks with solutions built for the 21st century hospitality industry.

This seamless partnership will amplify the impact of your PMS solutions. With RDP, data is readily actioned to build impact for your property—from easy-to-run, premade reports to SQL access for super-users.

In fact, RDP allows segmentation for your campaigns by many metrics such as prior dates of stay, guest type, region, source of business, nightly revenue, and many more.

This pairs easily with the advocacy platform, building richer profiles that help build stronger relationships with guests and travelers. And together with the Flip.to platform, is proven to increase bookings, as well as return guests reservations.

Get in touch

With RDP, travel marketers get back to spending time putting heads in beds, we will handle the rest. Get in touch at http://www.resortdata.com for a walk through.

Spark interest in your property with Flip.to, today. To learn more about the impact of advocacy for your resort, hotel, vacation rental or destination, take a tour.

2018 Hospitality Technology Study, uniting hotelier and vendor technology perspectives, now available worldwide

Fuel Travel, StayNTouch and Flip.to examine technology trends to better align suppliers with industry wants and needs

ORLANDO, FL — July 19, 2018 — Fuel Travel, StayNTouch and Flip.to have partnered to launch a new study that examines perspectives from hoteliers and suppliers on industry technology. First debuted exclusively for attendees of the HITEC Hospitality Technology Show in June, the results are now being distributed globally.

The study surveyed hoteliers and suppliers to learn how the industry can improve from a technology perspective, with key takeaways for readers from both groups:

  • For hospitality decision-makers, the results provide guidance on the latest technology trends, as well as opportunities to invest valuable resources for growth.
  • For suppliers, the study informs ideas on the most pressing technology issues facing the hotel industry today.

With data surveyed from 358 respondents—all responsible for purchasing or selling technology in hospitality—the study is unique from other research in that it goes beyond standard reporting to identify similarities and differences in priorities for where the industry and travel technology should be headed.

Overall, the results showed many positive indicators that hoteliers and suppliers are closely aligned.

Take, for instance, considerations for a new PMS. The factors which were “most important” for respondents from both groups fell in sync, with ease of use and seamless integration topping the list. In fact, the need for improved integration between existing products garnered a strong consensus from respondents. Guest experience was also a top priority.

Frewoini Golla, Director of Marketing for StayNTouch noted why findings like this are so critical for industry growth. “Better understanding where priorities lie helps vendors stay in tune with the challenges our customers are responsible for, and how we can serve their needs while topping their goals.”

Other areas where the study reported similarities and differences include factors influencing marketing spend, perspectives on new and emerging technology, and the process for considering new technology purchases.

Stuart Butler, Chief Operating Officer of Fuel Travel said of the results, “As vendors of this space, our eyes are fixed on the trajectory of travel technology and marketing, so having a better understanding of the wants and needs of those in the front-lines of hospitality really helps us all get better together.”

Richard Dunbar, Director of Partnerships at Flip.to echoed this sentiment. “It’s really important that we focus on helping our customers and all of the industry move the needle. The results of this survey have opened up a really compelling dialogue to grow the industry, today.”

To get your free copy of 2018 Hospitality Technology Study, download it here.

 

Flip.to joins OPMA, together sparking new conversations in travel marketing

Advocacy platform pairs with Onsite Rental Management Association to foster education and partnerships in the diverse vacation rental market

ORLANDO, FL — February 14, 2018 — Flip.to—the advocacy marketing platform that helps reach, inspire and convert travelers worldwide—announced its membership with the Onsite Property Management Association (OPMA), a nonprofit and advocate for the rental management and condo hotel sectors representing a select 53,000 resort accommodation units. Flip.to will work in tandem with a collection of minds together aimed at bettering the travel space.

Flip.to is thrilled to be joining the OPMA’s exclusive roster of 37 suppliers personally invited to share membership with management companies across the US and globally who are focused on shaping the landscape of hospitality marketing and growing the industry as a whole. OPMA provides a network of partnerships, educational opportunities and a forum for cooperative efforts to advance the rental market, emphasizing collective growth and mutual support.

“It’s easy to see where OPMA and Flip.to are aligned, with advocacy a cornerstone to both our identities,” said OPMA Chief Marketing Strategist John Dalton about Flip.to. “Likewise, they have a drive to constantly improve marketing as we know it today. The Flip.to team has a deep understanding of not only the travel industry, but also the specific marketing challenges rental managers face daily, so we’re glad to welcome them on board,” said Dalton.

The Flip.to platform empowers guests to share the high points of their stay throughout their traveler journey. Along the way, travelers introduce family and friends to resorts and vacation properties in an authentic and trusted way, reaching new audiences at an incredible scale—ahead of competitors and other dominant players. The platform earns and tracks new bookings while growing brand awareness, web traffic and warm leads.

Flip.to has made strides in enhancing the marketing efforts of hospitality providers across the travel industry, seeing incredible success in the vacation rental market. Corporate Director of Sales and Marketing, Maurice Arbelaez, of Millenium Management Corporation—founding member of OPMA and fellow customer of Flip.to—echoed this sentiment along with the value of membership for the advocacy platform.

“Flip.to is an example of an industry partner providing incredible value, promoting authentic perspectives on the resort from a trusted source—our travelers. This is key for professional management companies like Millenium who uphold the highest level of service, guest experience, and infrastructure,” said Arbelaez.

“Likewise, these are the values that define OPMA, which is why their organization is key in helping leaders in our industry maintain these standards. We’re excited to work together with partners who not only provide top-notch solutions that help highlight these clear differences, but also share a mutual interest in bettering the industry as a whole.”

Flip.to kicked off their participation with a speaking session at OPMA’s 2017 leadership summit late last year. On attending, Richard Dunbar, Director of Partnerships at Flip.to, said, “We saw firsthand the significant value of membership with OPMA, from learning even more about the challenges within the industry to forming new connections and partnerships with those who hold a shared vision for the rental market. As we look forward to seeing the strides OPMA continues to make for rental management companies around the world, we’re excited to now be a part of it!”

 

To learn more about OPMA membership and its efforts within the rental management and condo hotel industry, visit www.theopma.org or contact John Dalton at jdalton@theopma.org.

To learn how Flip.to is helping vacation rentals reach, inspire and convert travelers each and every day, see who we’re working with.