Launched in August of 2018, the property has sparked conversations with travelers worldwide, since reaching a new audience of over 160,000. This is in addition to converting thousands of unique site visitors and warm leads who are being nurtured down the path to becoming a future guest with the help of the Flip.to platform.
By tapping into Flip.to, Adventures on the Gorge is turning their travelers into storytellers who go on to share the highlight of their experiences to friends and family around the globe. In turn, Adventures on the Gorge is reaching wide, new audiences who are the perfect demographic for their unique experience.
Trust is a critical piece of the success of the platform. As Nielson, Google, Expedia and other sources have continuously shown over time, recommendations from friends & family weigh heavily on travel decisions being made today. This is especially true at the point of inspiration—to the tune of ⅔ of all travelers, according to Expedia’s research for their 2016 American, British, and Canadian travelers’ paths to purchase.
With these impacts, the platform has opened up a new marketing channel to drive direct revenue for Adventures on the Gorge.
GEARING UP FOR 2019
A pioneer in the adventure resort industry, Adventures on the Gorge has over 40 years of experience bringing unique, adrenaline-fueled adventures to those traveling to the New River Gorge. Their peak visitation runs from mid-spring to the end of summer, edged with shoulder seasons and closing in the winter to prepare for the next peak.
For their marketing team, this meant the ability to continue reaching new audiences over the shoulder and closed seasons was critical to maintain growth.
The advocacy platform presented a unique solution to not only drive more business into their shoulder seasons, but also to continue to nurture and grow an audience of potential future bookers heading into next spring, setting up for the following year.
In fact, even during the months they’ve been closed, travelers have continued sharing stories to friends and family worldwide. This has added up to 60K+ in reach since December alone, raising awareness to hundreds of potential visitors each and every day, all who are being introduced in the most authentic way possible.
The platform goes on to help convert this pool of prospects, previously out of reach, into warm leads who are now in unique, personal conversations—each being nurtured to a future adventure for the the next season.
TAKING A STORYTELLING APPROACH TO MARKETING
Beyond building an entirely new audience and growing relationships with their guests, the platform has helped amplify their efforts with a storytelling approach to marketing, letting guests share unique perspectives that only they can provide—more authentic than any ad.
With Flip.to, Adventures on the Gorge is netting a library of authentic, legally-owned content to highlight the travel experiences their guests are sharing, with the resort at the center of the story.
These candid adventures from their travelers have built a strong narrative that’s true to their brand and inspires travel, infusing a level of authenticity into all of their efforts.
Drawn to the rim of the New River Gorge by world-class whitewater, rock climbing, mountain biking, and hiking, the founders of Adventures on the Gorge were driven to create a resort that could live up to the natural wonders that surrounded it. To see the authentic experiences being shared firsthand, visit, http://adventuresonthegorge.stories.travel/gallery or reserve your adventure today at https://adventuresonthegorge.com/.
To get started with Flip.to for hotels, the advocacy platform for that reaches, converts and inspires and entirely new global audience every day, take a tour, or see other hotels shining on the platform, here.
Flip.to lets guests share their Hard Rock experience worldwide, debuting the property to a massive audience by opening up an entirely new marketing channel. The platform closes the loop on these conversations sparked, delivering authentic, personal conversations to inspire & win over new travelers for the hotel.
For Hard Rock Hotel Daytona Beach, that’s made a measurable impact for their business, earning nearly 100,000 in monthly reach, and tens of thousands of dollars in direct revenue so far.
IN THE SPOTLIGHT: NEWLY OPENED HARD ROCK TAPS FLIP.TO
Beyond the hotel’s extensive renovation, raising awareness and attracting travelers for this new Hard Rock experience was a critical piece of a successful launch. That charge was lead by industry-leader and years-long user of Flip.to, Susan Keaveney, Hard Rock Hotel Daytona Beach’s inaugural Director of Marketing.
SETTING THE STAGE FOR SUCCESS
Keaveney joined her post in October of 2017—just six short months prior to the hotel’s opening. She quickly aimed to drive demand for the newly minted property that was soon to be at the top of its market.
Knowing the proven results of the platform and its ability to net immediate impact, Keaveney saw Flip.to as the a perfect fit to start inspiring travelers. With this in mind, Keaveney launched the platform in April of 2018 to start powering growth for their property and top her goals.
“As a new concept to the area, we were on a strict timeline and budget to increase the visibility for this unique Hard Rock experience with the right travelers—everyone from families seeking one-of-a-kind vacations, to those dialing-it-up at one of our events. This meant promoting the authentic spirit that defines the brand to a wide audience that was still highly targeted.
Switching on Flip.to helped tackle this goal by letting travelers share their Hard Rock experience to family & friends globally. This made for an incredibly receptive audience excited to hear about our property, and we saw impact from the first traveler who shared. With the platform we’re easily translating these efforts into business impact, tracking success at every stage down the funnel down to travelers earned.”
With Flip.to, Hard Rock Hotel Daytona Beach are reaching a new audience of nearly one hundred thousand organically each and every month, totaling more than 860,000 in reach, so far.
Add to that tens of thousands of dollars in directly booked room revenue, and the platform has made a lasting impression for Hard Rock Hotel Daytona Beach.
HARD ROCK STILL SHINES ON THE PLATFORM
With 9 months on the platform, Keaveney and the Hard Rock Hotel team are looking ahead to even more growth on the platform. Together with Flip.to they’re crafting rich experiences to put the newest member of the Hard Rock International brand at the center of every traveler’s journey.
Flip.to President, Ed St. Onge, who’s worked with Keaveney spanning her many roles as a veteran in travel, had this to add:
“Hard Rock Hotel Daytona Beach provides experiences guests won’t soon forget, and are excited to share on. Flip.to has been key in tapping into what’s well known as an influential factor in choosing travel: recommendations from friends & family. And the impact of the platform extends even far beyond that, with quality that’s simply unmatched.
It’s shown time and again to drive the warmest traffic with higher conversion. And beyond reach, these audiences are being nurtured down to a buying decision, helping the hotel build long-term traveler relationships that net out better in every way.”
“I was an early adopter of the Flip.to platform, and now have been a customer spanning it’s growth at multiple properties I’ve marketed. As the landscape evolved, so too has the platform, bringing solves to the table that truly set out to make travel better for everyone, business and traveler included.
Flip.to will continue to be a part of my marketing strategy and an extension of my team at the Hard Rock Hotel Daytona Beach.”
To get started with Flip.to for hotels, the advocacy platform for that reaches, converts and inspires and entirely new global audience every day, take a tour, or see other hotels shining on the platform, here: https://www.flip.to/customers/hotels.
About Hard Rock Hotel Daytona Beach
Hard Rock Hotel Daytona Beach brings the global brand’s iconic vibe and energetic beat to a wide stretch of the world-famous Atlantic shoreline. The 200-room beachfront property features renowned, brand-exclusive offerings and amenities, including The Sound of Your Stay® music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a renowned full-service Rock Spa® and Salon, a Rock Shop® and a Body Rock® Fitness Center.
The hotel also includes the signature Sessions restaurant and bar, the open-air Wave Terrace and 20,000 square feet of indoor and outdoor meeting space, including a versatile ballroom terrace. The property’s resort-style beachfront pool features an expansive oceanfront party deck and outdoor pool bar and grill. Located at 918 N. Atlantic Avenue, just 15 minutes from Daytona International Airport, Hard Rock Hotel Daytona Beach is owned by Summit Hospitality Management Group. For more information, visit www.hrhdaytonabeach.com.
About Hard Rock International
With venues in 75 countries, including 183 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.
Flip.to, the advocacy platform for hotels—Reach, inspire and convert an entirely new global audience of travelers every day with Flip.to. Flip.to lets your guests introduce your hotel to the world, combining trust with massive reach and introducing your hotel to travelers just one degree away—warm leads who are the perfect fit. Start building your ever-growing team of advocates who turn meaningful moments into measurable ROI, and instantly see the unmatched impact when you switch on this entirely new channel. http://flip.to
December 11, 2018 — Vail, CO — Leading property management software, Resort Data Processing (RDP), and Flip.to, the advocacy marketing platform, are proud to announce a new partnership to help hotels, resorts, vacation rentals and travel brands worldwide grow booking potential and win more travelers.
RDP and Flip.to bring unique solutions to travel
Flip.to is reimagining hotel marketing with a powerful platform that lets travelers share the high points of their experiences with the travel brand at the center of the story. This taps into the warmest, most receptive audience yet, while tracking back all the impact, driving revenue and creating a lifelong return traveler base.
Paired with RDP’s latest update in property management software, RDPWinV5, the ability to earn impact and grow revenue for your property with these new tools is easier than ever, enhancing technology and marketing stacks with solutions built for the 21st century hospitality industry.
This seamless partnership will amplify the impact of your PMS solutions. With RDP, data is readily actioned to build impact for your property—from easy-to-run, premade reports to SQL access for super-users.
In fact, RDP allows segmentation for your campaigns by many metrics such as prior dates of stay, guest type, region, source of business, nightly revenue, and many more.
This pairs easily with the advocacy platform, building richer profiles that help build stronger relationships with guests and travelers. And together with the Flip.to platform, is proven to increase bookings, as well as return guests reservations.
Get in touch
With RDP, travel marketers get back to spending time putting heads in beds, we will handle the rest. Get in touch at http://www.resortdata.com for a walk through.
Spark interest in your property with Flip.to, today. To learn more about the impact of advocacy for your resort, hotel, vacation rental or destination, take a tour.
Strategic partnership offers hoteliers ability to amplify booking potential and win more travelers
Tampa, FL – August 21, 2017 — InnQuest Software, a full-service technology company for hoteliers, is pleased to announce a partnership with Flip.to, the advocacy marketing platform for hotels that helps reach new audiences worldwide, inspiring more travelers to book direct.
This innovative partnership will help the 5,550+ hoteliers InnQuest serves to drive positive, authentic conversations about their property and guest experiences online. Hoteliers using InnQuest’s premier booking engine, WebBook, can now seamlessly integrate Flip.to into their current software to amplify their marketing efforts by empowering guests to share details about their upcoming trip at the point of booking.
“We couldn’t be more thrilled to partner with Flip.to and add this powerful platform into roomMaster’s diverse portfolio of roomMaster integrations,” said Kent Howard, Director of Sales at InnQuest. “We’re always partnering with premier companies in the industry to deliver comprehensive technology solutions for our hoteliers, and Flip.to is a pioneer for advocacy in the travel space.”
With the design-driven Flip.to platform, hoteliers let their guests become advocates, turning trusted introductions to their friends and family worldwide into new guests for the hotel.
The platform earns and tracks new bookings while growing brand awareness, web traffic, and warm leads. Guests share the high points of their travel experiences, with the destination and hotels at the center of these stories.
“The partnership with InnQuest is one we’re very excited to share,” said Richard Dunbar, Flip.to’s Director of Partnerships. “Their impressive global reach lets us bring our entirely new approach to travel marketing to an even wider audience. The partnership offers a best-in-class technology stack with the confidence of a solution set their customers know and trust.”
For more information about InnQuest software and its property management software, visit www.innquest.com.
Strategic partnership allows hotels to drive direct business with advocacy
ORLANDO, FL — October 27, 2016 — Flip.to—the marketing platform that lets your guests become advocates, introducing your hotel worldwide, attracting travelers and earning new guests—announced its strategic partnership with b4checkin, a hospitality developer and software provider offering cloud-based solutions including chameleon, their next generation hotel booking software.
chameleon adapts to a hotel’s website, offering hoteliers flexible design options rather than a single booking experience. Hoteliers on the platform have the ability to change their front-end experience with just a few clicks. This is in addition to a streamlined booking process and improved experience for guests and hotels alike.
Properties throughout the United States, Canada and the Caribbean using b4checkin’s chameleon in tandem with Flip.to will now empower guests to share about their upcoming trip to their social networks. By sharing their stay with family and friends, guests become a growing extension of the hotel’s marketing force, making trusted introductions to the hotel, building an ever-growing database of warm leads—a like-minded demographic of travelers with similar travel and purchasing habits—and increasing direct bookings.
Saar Fabrikant, President & CEO at b4checkin commented on the partnership, “chameleon has revolutionized hotel bookings. The shortened and seamless booking process, plus choice of multiple responsive designs drives conversion and revenue for our customers. Layering in Flip.to lets our hotels amplify their booking potential, bringing warm leads back to the hotel website and boosting revenue with an entirely new channel of guests booking direct. It’s been a critical addition to our suite of products.”
Richard Dunbar, Director of Partnerships at Flip.to said, “We’re excited to partner with b4checkin. It means more hotels can convert personal introductions into future guests. Plus, b4checkin’s expansive reach into Canada and the Caribbean allows us to grow our product into these markets as we continue to expand.”
b4checkin offers hoteliers a flexible online booking engine and a suite of products for hospitality management. Headquartered in Halifax, Nova Scotia, b4checkin serves customers in North America, the Caribbean, Asia and Europe. For more information, contact Saar Fabrikant at firstname.lastname@example.org, or visit www.b4checkin.com.