We aim to tackle marketing that’s both good for travelers and good for business, and we partner with industry players who do the same to drive more impact for customers.
We teamed up with NAVIS and the Sunshine Gals to boost the bottom line for Alden Suites Beachfront Resort, a 143-room property in sunny St. Pete Beach, Florida. Here’s a closer look at how the partnership set Alden up for a post-2020 comeback.
A competitive market
Marketing duo Sunshine Woodyard and Trudy Anderson of the Sunshine Gals are the conductors of Alden’s marketing, together with Alden’s VP of Operations, Tony Satterfield. He explains,
“The challenge with an independent hotel is not having that big brother that can feed you anywhere from thirty to sixty percent of your business.”
Like other independent hotels, the property elbows its way into market share in many of the same crowded channels as its peers.
Alden and the Sunshine Gals knew they needed a different approach. They wanted to talk directly to their audience, segmenting based on their wants and needs, and knew focusing on the guest experience over promotions would be a better way to engage their community.
The approach was successful, but they quickly found the need to scale, leading them to tap Flip.to and NAVIS. The partnership would grow the audience faster, and build traveler relationships across the traveler journey, tackling their goals:
Reach and inspire an audience of dreamers who are the perfect demographic
Unveil planners on their site, sparking new conversations in more authentic ways
Win over new and repeat guests, inspiring them to return again and again
Growth at every part of the traveler journey
Winning over planners and bookers
After 2020, Alden’s focus was to rebound more quickly and profitably by growing their direct channel. They turned to Flip.to, and we were excited to put to work the newest part of our marketing platform: Discovery.
Discovery unveils prospects on their site with a reimagined booking path, learning a planner’s intent and travel aspirations in a more authentic way. From there, the platform re-engages and nurtures prospects by sparking better conversations based on that newly discovered intent.
Switching on Discovery resulted in a leap in conversion, and a significant increase in direct revenue for Alden.
Letting won-over guests inspire a new audience of dreamers
After these guests have stayed, Flip.to steps in once again—this time with Advocacy. Alden turns their guests into storytellers, letting them share their experiences to grow a new audience.
They reach a highly-targeted, like-minded demographic who are dreaming about travel, before competitors even have the chance. Plus, these storytellers fuel other marketing. Woodyard shares,
“Flip.to lets us tell authentic guest stories throughout the traveler journey. People can see themselves at the property, living the vacation dream.”
The impact from Flip.to in the dreaming, planning & booking stages is massive:
Extending the traveler’s lifetime value
After working hard to grow and maintain this highly valuable audience, Alden Suites sought to maximize its impact, and that’s where NAVIS took the reins.
In order to build more fruitful, long-term relationships, NAVIS aims to increase its value, analyzing guest data, nurturing leads, and creating new or repeat direct bookings.
In doing so, NAVIS helps Alden Suites continue meaningful conversations with past guests, keeping their audience from going stale and ultimately priming guests to return.
This increases long-term revenue, creating growth that has been especially important after the challenges our industry has faced in the past year:
Teaming up for better marketing and better results
Marketing efforts with Flip.to and NAVIS proving effective through to revenue have helped the spirited team at Alden and the Sunshine Gals solidify their strategy:
“The partnership with NAVIS and Flip.to is a critical component of how we’ve been successful over the last several years,”
says Satterfield. And Anderson agrees:
“Our investment in building our own audience prior to COVID has made recovery work a lot better.”
If you’re ready to hear how the Flip.to marketing platform can launch incredible impact for your property in weeks, get in touch. To keep up with more on what Alden Suites, NAVIS, and the Sunshine Gals are doing to reshape travel marketing, give them a follow:
We’ll share how you can reach, inspire and convert new audiences at a massive scale.
Somewhere, travel marketing got away from all of that, at the expense of hotels and travelers alike. So we set out to make things right.
Polished product aside, we knew this wouldn’t be a project we’d undertake alone. Nope. This would be an all-hands call with the goal of threading together perspectives from the best in the hospitality industry (and beyond) into a new fabric that defines great marketing.
That’s a pretty lofty task. So where did we start? Naturally, we called a few friends.
INFLUENCER LABS WERE BORN
The idea for the labs was pretty simple. Invite some of the brightest minds in the local community to share their thoughts, spark the conversation, and then let it meander wherever our thought-leaders take it.
Ultimately we landed on very small, by-invitation events held with industry insiders on how to move travel forward—the type of honest conversation that can only happen in an intimate group of smart folks.
From broad topics in marketing, to a “mission to Mars” Elon Musk-style discussion, the groundwork was laid.
THE PILOTS: WHERE CONVERSATION TO MOVE TRAVEL FORWARD ALL BEGAN
Next up was to get the labs off the ground. To do so, we narrowed down three cities from coast-to-coast to be our experiments. And to fuel great conversation, we hosted dinner & compelling dialog with top minds in travel.
Influencer Lab: Orlando
The Alfond Inn
The good company:
Maurice Arbelaez, Corporate Director of Sales & Marketing, Vista Cay Resort by Millenium
Susan Keaveney, Marketing Director, The Shores Resort & Spa
Tony Aslanian, Director of Sales & Marketing, BENCHMARK, A Global Hospitality Company
Kit McClelland, Director of Sales and Marketing, Caribe Royale All Suite Hotel and Convention Center
Jessica Purslow, Area Director of Sales, TravelClick
Richard Dunbar, Director of Partnerships, Flip.to
Diane Van Leunen, Director of Marketing, Flip.to
The biggest takeaways:
An all-Central-Florida cast and crew, this inaugural lab is where it all started. (In our hometown, no less.) Our influencers honed in on what matters most—beyond technology, marketing, and everything else—hospitality.
Hoteliers consistently go above and beyond when a guest is on property to exceed expectations. Now it’s time to take that same passion everywhere else: like your marketing, digital experiences, communication before and after the stay, and more.
Why? Sparking conversations and building relationships is at its heart what this industry is all about. So make sure that no matter how you’re interacting with your guest, that’s the intent that shows through.
Influencer Lab: Myrtle Beach
Travinia Italian Kitchen
The good company:
Alex Husner, CMO, Condo-World
Pete DiMaio, Director of Client Success, Fuel Travel
Matt Klugman, DOSM, Vacation Myrtle Beach Resorts
Patrick Norton, VP of Sales & Marketing, Brittain Resorts & Hotels
Josh Williams, Digital Marketing Director, Visibility and Conversions
Jacob Smith, Marketing Manager, Sandy Beach Resort
Jay McLaurin, Market Manager, Expedia
Richard Dunbar, Director of Partnerships, Flip.to
Stuart Butler, COO, Fuel Travel
The biggest takeaways:
In Myrtle Beach, the market knows that to win travelers, you must first win them for the destination. After all, if you’re bidding for someone that wants to head to say, New York, and you’re in Myrtle Beach, they’re not likely booking your property anytime soon.
Taking this to heart, Myrtle Beach has become the example of “a rising tide lifts all boats,” working collaboratively from the ground up. And it’s been a win-win-win: for the destination, for their properties, and for the travelers.
The takeaway? Working together matters—and even promotes healthy competition—thanks to a healthy market.
Influencer Lab: Seattle
The good company:
Andrew Assante, Vice President Business Development, VR Cinematic
Meredith Mara, Vice President, Sales, Coastal Hotel Group
Lindley Ferris, Vice President Marketing and Account Services, GCommerce
Jenny Bullock, Senior Marketing Manager, Strategic Partnerships, Expedia, Inc.
Diane Van Leunen, Director of Marketing, Flip.to
Raul Vega, Senior Director of Sales, Flip.to
The biggest takeaways:
Looking beyond our industry is a must. As shown by the diverse set of backgrounds who joined us at this lab, our industry should constantly be looking outward for ideas on better serving travelers.
So, where do you start? Consider that no matter the path-to-purchase, in every industry it’s all about anticipating the needs of people, and better serving the personal needs of those people at every step along the way. And at the end of the day, people want to be inspired, not sold to.
2019: TAKING INFLUENCER LABS WORLDWIDE
It was obvious from the pilot labs that something was sticking. And we knew that it was time to take this type of conversation to a larger scale.
So, back to boldly taking hospitality to a brand new frontier… 2019 has a ton in store, with labs lined up across the country and around the globe. In fact, the first few are already taking shape:
Influencer Lab: Montego Bay
Influencer Lab: Denver
Influencer Lab: Maho Beach
Be on the lookout for more to come from each of these regions, with lots of opportunity to join the conversation. Collaboration and bringing new ideas to light are musts in order to set a new course and move travel forward, together.
Launched in August of 2018, the property has sparked conversations with travelers worldwide, since reaching a new audience of over 160,000. This is in addition to converting thousands of unique site visitors and warm leads who are being nurtured down the path to becoming a future guest with the help of the Flip.to platform.
By tapping into Flip.to, Adventures on the Gorge is turning their travelers into storytellers who go on to share the highlight of their experiences to friends and family around the globe. In turn, Adventures on the Gorge is reaching wide, new audiences who are the perfect demographic for their unique experience.
Trust is a critical piece of the success of the platform. As Nielson, Google, Expedia and other sources have continuously shown over time, recommendations from friends & family weigh heavily on travel decisions being made today. This is especially true at the point of inspiration—to the tune of ⅔ of all travelers, according to Expedia’s research for their 2016 American, British, and Canadian travelers’ paths to purchase.
With these impacts, the platform has opened up a new marketing channel to drive direct revenue for Adventures on the Gorge.
GEARING UP FOR 2019
A pioneer in the adventure resort industry, Adventures on the Gorge has over 40 years of experience bringing unique, adrenaline-fueled adventures to those traveling to the New River Gorge. Their peak visitation runs from mid-spring to the end of summer, edged with shoulder seasons and closing in the winter to prepare for the next peak.
For their marketing team, this meant the ability to continue reaching new audiences over the shoulder and closed seasons was critical to maintain growth.
The advocacy platform presented a unique solution to not only drive more business into their shoulder seasons, but also to continue to nurture and grow an audience of potential future bookers heading into next spring, setting up for the following year.
In fact, even during the months they’ve been closed, travelers have continued sharing stories to friends and family worldwide. This has added up to 60K+ in reach since December alone, raising awareness to hundreds of potential visitors each and every day, all who are being introduced in the most authentic way possible.
The platform goes on to help convert this pool of prospects, previously out of reach, into warm leads who are now in unique, personal conversations—each being nurtured to a future adventure for the the next season.
TAKING A STORYTELLING APPROACH TO MARKETING
Beyond building an entirely new audience and growing relationships with their guests, the platform has helped amplify their efforts with a storytelling approach to marketing, letting guests share unique perspectives that only they can provide—more authentic than any ad.
With Flip.to, Adventures on the Gorge is netting a library of authentic, legally-owned content to highlight the travel experiences their guests are sharing, with the resort at the center of the story.
These candid adventures from their travelers have built a strong narrative that’s true to their brand and inspires travel, infusing a level of authenticity into all of their efforts.
Drawn to the rim of the New River Gorge by world-class whitewater, rock climbing, mountain biking, and hiking, the founders of Adventures on the Gorge were driven to create a resort that could live up to the natural wonders that surrounded it. To see the authentic experiences being shared firsthand, visit, http://adventuresonthegorge.stories.travel/gallery or reserve your adventure today at https://adventuresonthegorge.com/.
To get started with Flip.to for hotels, the advocacy platform for that reaches, converts and inspires and entirely new global audience every day, take a tour, or see other hotels shining on the platform, here.
Flip.to lets guests share their Hard Rock experience worldwide, debuting the property to a massive audience by opening up an entirely new marketing channel. The platform closes the loop on these conversations sparked, delivering authentic, personal conversations to inspire & win over new travelers for the hotel.
For Hard Rock Hotel Daytona Beach, that’s made a measurable impact for their business, earning nearly 100,000 in monthly reach, and tens of thousands of dollars in direct revenue so far.
IN THE SPOTLIGHT: NEWLY OPENED HARD ROCK TAPS FLIP.TO
Beyond the hotel’s extensive renovation, raising awareness and attracting travelers for this new Hard Rock experience was a critical piece of a successful launch. That charge was lead by industry-leader and years-long user of Flip.to, Susan Keaveney, Hard Rock Hotel Daytona Beach’s inaugural Director of Marketing.
SETTING THE STAGE FOR SUCCESS
Keaveney joined her post in October of 2017—just six short months prior to the hotel’s opening. She quickly aimed to drive demand for the newly minted property that was soon to be at the top of its market.
Knowing the proven results of the platform and its ability to net immediate impact, Keaveney saw Flip.to as the a perfect fit to start inspiring travelers. With this in mind, Keaveney launched the platform in April of 2018 to start powering growth for their property and top her goals.
“As a new concept to the area, we were on a strict timeline and budget to increase the visibility for this unique Hard Rock experience with the right travelers—everyone from families seeking one-of-a-kind vacations, to those dialing-it-up at one of our events. This meant promoting the authentic spirit that defines the brand to a wide audience that was still highly targeted.
Switching on Flip.to helped tackle this goal by letting travelers share their Hard Rock experience to family & friends globally. This made for an incredibly receptive audience excited to hear about our property, and we saw impact from the first traveler who shared. With the platform we’re easily translating these efforts into business impact, tracking success at every stage down the funnel down to travelers earned.”
With Flip.to, Hard Rock Hotel Daytona Beach are reaching a new audience of nearly one hundred thousand organically each and every month, totaling more than 860,000 in reach, so far.
Add to that tens of thousands of dollars in directly booked room revenue, and the platform has made a lasting impression for Hard Rock Hotel Daytona Beach.
HARD ROCK STILL SHINES ON THE PLATFORM
With 9 months on the platform, Keaveney and the Hard Rock Hotel team are looking ahead to even more growth on the platform. Together with Flip.to they’re crafting rich experiences to put the newest member of the Hard Rock International brand at the center of every traveler’s journey.
Flip.to President, Ed St. Onge, who’s worked with Keaveney spanning her many roles as a veteran in travel, had this to add:
“Hard Rock Hotel Daytona Beach provides experiences guests won’t soon forget, and are excited to share on. Flip.to has been key in tapping into what’s well known as an influential factor in choosing travel: recommendations from friends & family. And the impact of the platform extends even far beyond that, with quality that’s simply unmatched.
It’s shown time and again to drive the warmest traffic with higher conversion. And beyond reach, these audiences are being nurtured down to a buying decision, helping the hotel build long-term traveler relationships that net out better in every way.”
“I was an early adopter of the Flip.to platform, and now have been a customer spanning it’s growth at multiple properties I’ve marketed. As the landscape evolved, so too has the platform, bringing solves to the table that truly set out to make travel better for everyone, business and traveler included.
Flip.to will continue to be a part of my marketing strategy and an extension of my team at the Hard Rock Hotel Daytona Beach.”
To get started with Flip.to for hotels, the advocacy platform for that reaches, converts and inspires and entirely new global audience every day, take a tour, or see other hotels shining on the platform, here: https://www.flip.to/customers/hotels.
About Hard Rock Hotel Daytona Beach
Hard Rock Hotel Daytona Beach brings the global brand’s iconic vibe and energetic beat to a wide stretch of the world-famous Atlantic shoreline. The 200-room beachfront property features renowned, brand-exclusive offerings and amenities, including The Sound of Your Stay® music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a renowned full-service Rock Spa® and Salon, a Rock Shop® and a Body Rock® Fitness Center.
The hotel also includes the signature Sessions restaurant and bar, the open-air Wave Terrace and 20,000 square feet of indoor and outdoor meeting space, including a versatile ballroom terrace. The property’s resort-style beachfront pool features an expansive oceanfront party deck and outdoor pool bar and grill. Located at 918 N. Atlantic Avenue, just 15 minutes from Daytona International Airport, Hard Rock Hotel Daytona Beach is owned by Summit Hospitality Management Group. For more information, visit www.hrhdaytonabeach.com.
About Hard Rock International
With venues in 75 countries, including 183 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.
Flip.to, the advocacy platform for hotels—Reach, inspire and convert an entirely new global audience of travelers every day with Flip.to. Flip.to lets your guests introduce your hotel to the world, combining trust with massive reach and introducing your hotel to travelers just one degree away—warm leads who are the perfect fit. Start building your ever-growing team of advocates who turn meaningful moments into measurable ROI, and instantly see the unmatched impact when you switch on this entirely new channel. http://flip.to
Not only that, but we’re working with properties of all shapes and sizes across the Caribbean, working together to make an impact from the regional level all the way down to the hotel.
To celebrate, we’re sharing some of our favorite storytellers from these outstanding travel brands throughout the islands to show how everyone from a locals to travelers are reaching and growing new audiences, netting incredible results each and every day.
Jamaica Inn — Ocho Rios, Jamaica
Matt joined his fellow travelers to help reach an audience of 55 thousand in just 3 months. These storytellers helped drive impact for Jamaica Inn, converting 3.2x higher than the average paid search campaign, a testament to the receptive warmth of the audience and quality demographic.
Pure Granada — Grenada, Carriacou & Petite Martinique
Destination marketers Pure Granada are winning over new travelers for Grenada, Carriacou & Petite Martinique by switching on advocacy. In just the first 2 months, their storytellers have reached an audience of more than 200 thousand travelers worldwide, driving thousands of site visitors and warm leads for the destination.
El San Juan Hotel, Curio Collection by Hilton — San Juan, Puerto Rico
Lesley visited El San Juan Hotel for rejuvenation and relaxation. She and her fellow travelers placed the hotel at the center of their rich, authentic stories shared. Together, they introduced the hotel worldwide, helping earn over 600 warm leads in just 15 weeks—each who are being delivered authentic, personal conversations and nurtured for a future visit to this picturesque property.
In only 15 weeks, travelers reached an audience of over 200 thousand, proven to be the warmest, most receptive audience for their resort by converting leads at over 3x the industry benchmark.
Thatch Caye Island Resort – Dangriga, Belize
A peaceful moment captured during Steven’s stay at Thatch Caye Island Resort speaks volumes to the natural beauty that surrounds the property. He brought over 100 visitors back to the hotel’s site all on his own一tapping into new audiences previously out of reach. And he’s joining fellow travelers each and every day to reach new audiences for Thatch Caye.
Ladera Resort – Soufriere, Saint Lucia
Hana was awestruck by the beauty at Ladera Resort. Her favorite travel memory was shared to over 400 friends & relatives一fellow travelers with similar interests and buying habits, and the perfect demographic for their resort.
Sugar Beach, A Viceroy Resort – La Baie de Silence, Saint Lucia
Sugar Beach’s staff made an incredible impression for Grant and his wife, going above and beyond for their stay.
So much so, it was an experience Grant was excited to share on to friends & family, and helped track impact for their hotel on top of it. Sugar Beach was introduced to thousands of his friends, with over 200 site visitors coming back to learn about the St. Lucia property, and 131 warm leads to friends just one degree away from Grant and showed interest in a future stay.
Copal Tree Lodge – Punta Gorda, Belize
Cale joined other travelers-turned-storytellers when he shared his wonderfully exceeded expectations of Copal Tree Lodge. In just 3 months, over 36 thousand friends & relatives were personally introduced by someone they know and trust, resulting in hundreds of warm leads for this unique Belize property.
Santa Barbara Beach and Golf Resort Curaçao – Newport, Curaçao
Suzanne captured a timeless memory to share for years to come with Santa Barbara Resort Curacao at the center of her experience. This compelling story matters the most to her friends & family and they drove impact for the property一over 1,500 site visits and 164 warm leads to Santa Barbara Resort Curacao一in the most authentic way possible.
Bay Gardens Resorts – Gros-Islet, Saint Lucia
Bay Gardens attentive hospitality inspired Kennedy to join other traveler-turned-storytellers in sharing their experiences at the resort. Together, they’re warmly introducing these exceptional properties to new audiences, in the most trusted way possible—all while getting more for every dollar they invest into marketing.
Couples Resorts Jamaica – Ocho Rios and Negril, Jamaica
Susan has been making memories at Couples Resorts in Jamaica for over 10 years. She introduced her friends and family to their beachfront properties, leading to 32 warm introductions to like-minded travelers who showed interest in a romantic getaway of their own.
Casa de Campo Resort and Villas – La Romana, Dominican Republic
For Gordon and his family, time spent at Casa de Campo was one for the books. Along with other storytellers, they reached over 100 thousand new demographic一all just one degree away.
These are just a few of the storytellers helping net new audiences of travelers through Flip.to, each and every day.
December 11, 2018 — Vail, CO — Leading property management software, Resort Data Processing (RDP), and Flip.to, the advocacy marketing platform, are proud to announce a new partnership to help hotels, resorts, vacation rentals and travel brands worldwide grow booking potential and win more travelers.
RDP and Flip.to bring unique solutions to travel
Flip.to is reimagining hotel marketing with a powerful platform that lets travelers share the high points of their experiences with the travel brand at the center of the story. This taps into the warmest, most receptive audience yet, while tracking back all the impact, driving revenue and creating a lifelong return traveler base.
Paired with RDP’s latest update in property management software, RDPWinV5, the ability to earn impact and grow revenue for your property with these new tools is easier than ever, enhancing technology and marketing stacks with solutions built for the 21st century hospitality industry.
This seamless partnership will amplify the impact of your PMS solutions. With RDP, data is readily actioned to build impact for your property—from easy-to-run, premade reports to SQL access for super-users.
In fact, RDP allows segmentation for your campaigns by many metrics such as prior dates of stay, guest type, region, source of business, nightly revenue, and many more.
This pairs easily with the advocacy platform, building richer profiles that help build stronger relationships with guests and travelers. And together with the Flip.to platform, is proven to increase bookings, as well as return guests reservations.
Get in touch
With RDP, travel marketers get back to spending time putting heads in beds, we will handle the rest. Get in touch at http://www.resortdata.com for a walk through.
Spark interest in your property with Flip.to, today. To learn more about the impact of advocacy for your resort, hotel, vacation rental or destination, take a tour.
Last week was a big one for travel in the sunshine state at the 2018 Florida Governor’s Conference put on by VISIT FLORIDA. Since we call Orlando home, we didn’t have to travel too far to be a part of the event held at the world renowned Omni Orlando Resort at Championsgate. (In fact, we’re pretty sure Ricky’s time there might qualify as his latest “staycation.”)
Caribe Royale: A year of advocacy brings home silver
Last year alone, Caribe reached 1.2 million travelers in the most authentic way possible, helping inspire every new traveler’s journey to their hotel.
That’s not all. This quality of this audience was unmatched, converting 2.5x higher than the average paid search campaign.
Shephard’s Beach gets bronze: Four decades of fun & four months of advocacy
Shephard’s Beach is turning trusted introductions to the friends & family of their guests into new visitors—with introductions to the tune of nearly three-quarters of a million as part of their ‘Four decades of fun’ campaign.
In fact, Shephard’s Beach Resort earned 15 traveler leads for every storyteller who shared, getting more for every dollar they invest in marketing thanks to Flip.to.
Congratulations to these two stunning properties on their well-deserved wins! We know they’re outstanding, so it’s great to see others in the industry recognize what their guests are sharing worldwide, especially in a state we call home.
So whether you’re in the Sunshine state or beyond, if you’re ready to switch on advocacy, let’s chat. We’ll share how advocacy is changing the game for the hospitality and tourism industries worldwide.
Year round, the mountains make for incredible escapes. Travelers lose themselves in scenic beauty while finding that unforgettable experiences abound.
Visitors to the slopes make memories that last long past their stays, and these storytellers warmly introduce hotels, resorts and destinations to entirely new audiences of potential travelers, ready to make their own mountain memories.
Scenic Washington State 365
“Exploring Leavenworth in the fall is one of these most beautiful things to see. The colors are amazing.” — Rachel A.
Rachel and her fellow travelers are sharing incredible stories with massive impact for this breathtaking destination. In just the past six weeks, Scenic Washington’s advocates have reached over 50,000 potential travelers who are the perfect demographic just one degree away.
Gunflint Lodge—Grand Marais, MN
“I proposed to my absolutely amazing (now wife) while hiking with our dogs on a dog lovers weekend. Everything about the stay was absolutely fantastic.” – Justin K.
Justin and his family began an entirely new chapter in the mountains—with Gunflint Lodge at the center of their story. Our hearts melted over this mountain memory that will last a lifetime. Justin shared his story to more than 1,000 of his friends and family, showing the unmatched impact of an authentic guest story.
Mountaineer Lodge—Lake Louise, Alberta, Canada
“Having a breakfast onsite is fantastic! Fast and easy and lots to choose from! Great front desk staff, quick checkin and love the fact that they remember us regulars!” – Shauna R.
Shauna and her family relished their quality time spent at Mountaineer Lodge during ski season. They felt a true connection to the resort staff and, even though it was cold on the slopes, they warmly introduced the lodge to their friends and family around the world—a win for everyone!
Grand View Lodge—Brainerd, MN
“Two year old London Clare counting the reasons she loves Grand View Lodge!” – Hilary T.
Hilary and her family enjoyed unforgettable experiences at Grand View Lodge and captured priceless moments along the way. This sweet story, shared to hundreds of her friends and family, garnered over 2,000 site visitors for Grand View Lodge and led to 150 potential travelers claiming an offer for a future stay. Authentic storytelling wins every time.
Ski City—Salt Lake, UT
“Skis, boots, coat, gloves, goggles, binky… check!” – Caitlin M.
Caitlin captured this memorable moment with her niece, who was strapped and ready to take Salt Lake’s snow-covered trails. Not only will this be a treasured memory for Caitlin and her family, but it helped Ski City reach a new audience hundreds of potential travelers strong—and she’s just one storyteller.
Westgate Branson Lakes Resort—Branson, MO
“We spent day 3 of our honeymoon at Westgate Branson Lakes Resort. Everyone was very friendly and congratulated us at every chance. We felt like VIP’s the entire stay. The room was beautiful and very clean we didn’t want to leave. Thanks again for having an awesome property.” – Tabitha N.
Tabitha had an unforgettable experience at Westgate Branson Lakes and shared her story to nearly 5,000 of her friends and family—and she’s just one advocate. Westgate’s advocates are a powerful extension of their marketing team, massively growing their reach to potential travelers around the world.
Hotel Alyeska—Girdwood, AK
“My 6 year old daughter, Kelley, ready for her first snowboarding lesson. She says it’s more fun than gymnastics, snowmachining and swimming… combined!” – Rebecca C.
Hotel Alyeska will always be at the center of this memorable “first” for Rebecca and her family. Not only that, her story led to lasting impact for the resort, to the tune of more than 1,400 site visits and over 120 potential travelers interested in a future stay at Alyeska.
Red Mountain Resort—St. George, UT
“I loved getting outdoors and reconnecting with myself during my time there. All the staff was so friendly and generous!” – Meredith B.
Meredith’s time at Red Mountain Resort left her feeling centered and refreshed, not only because of her time in nature but also because of the resort’s amazing team. She shared her experience with over 1,200 of her friends, introducing Red Mountain to a large audience of potential travelers along the way.
These are just a few of the storytellers sharing their experiences to new audiences of travelers around the world, each and every day.
If you want to see the incredible impact of storytellers for your property or destination, let’s talk! We’ll share how advocacy powers new awareness, warmer relationships and a whole lot more.
Few themes rang louder than this: let the Caribbean become the topic of travelers’ conversations as we work together to raise the region. Puerto Rico’s governor Ricardo Rosselló probably said it best: “Be the spot everyone’s talking about.”
This we know: real people sharing real stories to family and friends is one of the most powerful ways to warmly introduce new travelers to a destination. For the Caribbean, it’s an important way to shape the perception of the vibrant and resilient region.
Family travelers in particular are eager to share. And the best part? They’re visiting the Caribbean (and your destination!) here and now.
Meet some of the storytellers and their families reaching new audiences for just a few of the region’s stunning properties—while showing the world that the Caribbean is open for business.
The Somerset on Grace Bay — Turks and Caicos
“In 2016, I got married at the Somerset and in 2017 we brought our son here for his first vacation. We hope to come back again soon!” – Curtin S.
The Somerset at Grace Bay will always hold a special place in the hearts of Curtin and his family. Their milestones celebrated at the resort make it a place they feel connected to, already planning to visit again.
Las Terrazas Resort — Belize
“Caught our own lobster that day and Chef Nolvin at O Restaurant cooked it up to perfection!” – Ashley L.
Ashley’s family shared about the immersive activities and dining experiences at the Las Terrazas Resort this January, introducing the resort to a new audience in the most authentic way possible.
The Crane Resort — Barbados
“Extremely courteous staff in a beautiful setting… The Crane Resort, a beautiful place with beautiful people.” – Sam B.
“My cousin’s wedding was held at Bolongo. It was amazing. Laurie and the staff were so accommodating and every detail was perfect!! Pure paradise!!” – Jennifer C.
Jennifer’s family had an extraordinary experience at Bolongo Bay Beach Resort. From start to finish, the resort provided memories that last a lifetime and were shared on to the perfect demographic: Jennifer’s like-minded network of friends.
These are just a few of the many unforgettable Caribbean experiences being shared to new audiences of travelers each and every day.
When your travelers-turned-storytellers share their amazing stories to family and friends, they’ll reach sizeable new audiences in the best way possible—and start conversations with your destination at the center.
If you want to see the incredible impact of storytellers for your destination, let’s talk! We’ll share how advocacy powers new awareness, warmer relationships and a whole lot more.
Advocates are powerful. They’re helping destinations, hotels, and rental properties compete from the point of inspiration—connecting with new & future travelers in a more meaningful way to win them over from the start.
So how do you get even more? More advocates sharing their travel stories… more introductions… more wins!
In just a matter of clicks, earn incredible impact when you widen your scope to even bigger audiences. Invite past travelers, their friends and family, your own audiences, and anyone else to share their experiences with your travel brand at the center.
And thanks to your growing team of travelers-turned-storytellers, you’ll spark new conversations with the warmest, most receptive audience yet—at a scale like never before.
Take a peek:
If you’re ready to put Invitations to work for your travel brand, reach out. We’ll share how you can power growth (plus warmer relationships and a whole lot more) with advocacy.