Flip.to & Vizergy partner to help hotels turn guest referrals into a powerful new business channel

Flip.to partners with Vizergy, the leading partner in hotel internet marketing

ORLANDO, FL – NOVEMBER 2014Flip.to is proud to announce its most recent strategic partnership with Vizergy, the hospitality industry’s leading partner in hotel internet marketing. Flip.to, the brand advocate platform, turns hotel guests into a huge, trusted extension of a hotel’s marketing force, boosting brand awareness and earning new guests around the world.

Vizergy has partnered with Flip.to on multiple fronts, ranging from a new product offering within Vizergy’s best-in-class suite of marketing services, to a seamless integration with Secure-Res, their globally respected booking platform. This partnership has allowed Vizergy clients to take full advantage of the Flip.to brand advocate platform and has laid the foundation for hotels to earn increased customer engagement and generate new guests, with the help of their existing guests.

Since partnering, Vizergy has integrated Flip.to on a number of customer websites, as well as a variety of booking engines. The roster of Vizergy’s customers that have opted to integrate this service into their online strategy continue to see added revenue gains and increased traffic due to viral marketing. These successes are driven by the performance of the Flip.to platform and its ability to create uniquely personalized messaging for guests of each specific hotel property.

“Flip.to and Vizergy are proactively working together to design an integrated platform that has a real impact for our mutual customers based on what’s best suited for each one. Our mission is to help hotels earn new guests and we’re laser-focused on doing just that everyday,” said Edward St.Onge, President of Flip.to.

“We are thrilled to continue partnering with innovative new social platforms such as Flip.to,” said Robert Arnold, President of Vizergy. “As guests become increasingly vocal in the social sphere, it is critical to bring new and unique products to the table that will allow our clients to maximize booking potential and enhance relevant and targeted messaging for their properties. Flip.to delivers that added benefit of trusted word-of-mouth marketing, and we look forward to providing this service to many more of our socially savvy hotel clientele.”

Flip.to + 2 celebrity guests = 56,000 connections for Atlantic Hotel & Spa

Two celebrity guests reach over 56,000 like-minded travelers for the Atlantic Hotel & Spa in Fort Lauderdale

ORLANDO, FL – NOVEMBER 2014 – Two TV broadcasters spread the word to their massive social networks about their upcoming stay at the Atlantic Hotel & Spa in Fort Lauderdale with the help of the brand advocate platform, Flip.to.

The Atlantic Hotel & Spa
The Atlantic Hotel & Spa

“We were extremely fortunate to reach 56,000 people from just two guests – that is priceless publicity for our hotel. Flip.to is truly engaging. An amazing amount of our guests and their friends use the incentives earned for future travel,” said Scott Frothingham, Hospitality Revenue Consultant for the Atlantic Hotel & Spa. “Flip.to has been great on reaching a completely different area of social media versus your traditional review sites and getting a few ‘likes’ here and there.”

Many guests have hundreds, if not thousands of potential future guests in their social networks. Flip.to encourages guests to spread the word about their upcoming stay with their friends and family, and provides a personal experience for each, while taking them down the path toward a future booking at the hotel.

The Atlantic Hotel & Spa, Balcony View
The Atlantic Hotel & Spa, Balcony View

“Whether your guests have 100 or 30,000 connections, a personal endorsement builds strong trust and brand awareness, bringing traffic directly to your site,” said Debi Moses, Senior Director of Sales for Flip.to. “That traffic turns into booked room nights or plans for a future stay. Either way it’s a win for your hotel.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Flip.to introduces Photo Advocacy to global audience at World Travel Market in London

Flip.to unveils Photo Advocacy at the 2014 World Travel Market

ORLANDO, FL – OCTOBER 2014Flip.to, the brand advocate platform, will premiere their newest product, Photo Advocacy, to a worldwide audience at the 2014 World Travel Market at the ExCel London from November 3rd through 6th.

shores-share
A guest from The Shores shares their special memory

Photo Advocacy reinvents a hotel’s ability to reach new markets, earn new guests and open new revenue streams with the snap of a shutter. Hotels can engage their guests with beautiful, perpetual photo contests and turn memorable moments into amazing brand connections around the world. Photo Advocacy taps into an entirely new marketing channel delivering significant, measurable impact to a hotel’s bottom line.

World Travel Market Senior Exhibition Director Simon Press said: “We are delighted to welcome Flip.to to WTM 2014 and are sure its attendance will prove to be a wise decision. WTM is showing consistent and strong growth in the business deals generated there and with this year’s innovations, we are confident the 2014 event will continue in this vein.”

Nick-hotel-guest-share
A guest from Nick Hotel shares their special memory

“Last year we won Most Innovative and People’s Choice at WTM. We are excited to return and show the world the exciting new addition to our platform, Photo Advocacy,” said Edward St.Onge, President, Global Sales & Marketing for Flip.to.

Flip.to will be part of The Travel Tech Show at WTM, which has doubled in size over the past five years. The Flip.to team will be available in Booth TT585 for demos and high fives.

To schedule time in advance with the Flip.to team or to learn more, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Flip.to helps Florida Mall Hotel engage guests like never before, resulting in huge ROI

Flip.to has helped the hotel staff kick off engagement with their guests right at the time of booking, building brand connections with guests’ friends and family and most importantly, earning new guests

Florida Hotel Foyer
Florida Hotel Foyer

ORLANDO, FL – OCTOBER 2014 -Even before guests arrive at The Florida Hotel & Conference Center, a public conversation about their upcoming stay is already underway. Flip.to, the brand advocate platform, has helped the hotel staff kick off engagement with their guests right at the time of booking, building brand connections with guests’ friends and family and most importantly, earning new guests.

“We actively engage with each new guest who shares with their network via Flip.to, and 50% answer and engage in online conversations with us, resulting in more views by friends, direct bookings, more potential customers for the future and more fans and followers on each of our social sites,” said Simone Kuska-Villanueva, Director of Sales and Marketing for The Florida Hotel Orlando & Conference Center.

“It’s hard to buy recognition in this technology-driven world we work in. We have to always think of ways to increase traffic to our own website, and Flip.to has played a huge role in it,” said Kuska-Villanueva. “We can’t wait to see what’s next!”

Breakfast at Florida Hotel
Florida Hotel Breakfast

Flip.to turns guests into advocates as they share with their social connections about their upcoming stay at The Florida Hotel, making them a personal and trusted part of the hotel’s marketing force. A unique experience on the hotel’s website for each and every friend of the guest takes them down the path toward a future booking at the hotel.

“The Florida Hotel is utilizing the features of Flip.to brilliantly,” said Debi Moses, Senior Director of Sales for Flip.to. “With every new mention of their hotel online, they are increasing both their exposure and their guest endorsements. Our mission is to help hotels earn new guests, and we are thrilled how The Florida Hotel is using our platform to do just that.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Flip.to drives off-season bookings with the help of peak season guests of KeyLime Cove

Flip.to helps KeyLime Cove get unusually high bookings in slow season

Indoor Waterpark
Indoor Waterpark at KeyLime Cove

ORLANDO, FL – OCTOBER 2014 – Within one month of launching Flip.to during their peak summer season, guests of KeyLime Cove Indoor Waterpark Resort spread the word about their upcoming trip to over a hundred thousand friends and family around the country, driving future bookings for a time of year that is typically a little slower.

“KeyLime Cove launched Flip.to toward the end of a busy occupancy period. Not only did we have nearly 30% of online guests sharing their visit on social media, but we saw a nice boost in inbound visitors to our website and to our Facebook business page,” said Jennifer Evans, Marketing Manager for KeyLime Cove.

“Our team was thrilled with how guests embraced the opportunity for interaction. At the end of the day, it’s about ROI – and we’ve got future bookings during non-peak periods to validate that Flip.to works,” said Evans.

“Guests who share during the peak season reach more connections who may make future plans during your slow season,” said Debi Moses, Senior Director of Sales for Flip.to.

Duval Street at KeyLime Cove
Duval Street at KeyLime Cove

“Whether it’s your peak or non-peak season, Flip.to helps reach an extraordinarily wide audience of friends and family thanks to your advocates, and brings those new connections back to your website for future bookings. And that is a very good thing for your bottom line.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Luxury Hollywood hotel reaches upscale clientele with Flip.to

Since implementing the brand advocacy platform six months ago, Chamberlain guests have shared about their stay with 143,000 friends and family around the world

Lobby at Chamberlain West Hollywood
Lobby at Chamberlain West Hollywood

ORLANDO, FL – SEPTEMBER 2014 – How do you reach thousands of potential guests who want a dramatic, luxurious West Hollywood experience when they stay in LA? That was the question for the Chamberlain West Hollywood, which wanted to extend their marketing reach beyond their strong social media presence.

The answer was Flip.to. Since implementing the brand advocacy platform six months ago, Chamberlain guests have shared about their stay with 143,000 friends and family around the world – people who likely share their upscale demographic, and who desire a luxury hotel when they visit LA.

“Flip.to has been able to drive bookings and awareness to our upscale boutique hotel,” said John Douponce, General Manager of the Chamberlain West Hollywood. “Fully 21% of our guests have shared about our hotel with their friends.”

Guests shared a branded message with their personal networks through Flip.to, becoming an integral marketing tool by creating a personal awareness about the hotel for every one of their connections. Each guest post directed their friend or relative to the hotel’s website, which Flip.to then dynamically personalized for each and every guest connection.

Guestroom at Chamberlain West Hollywood
Guestroom at Chamberlain West Hollywood

“Chamberlain West Hollywood is a luxury hotel, and wanted to reach a similarly upscale clientele,” said Debi Moses, Senior Director of Sales for Flip.to. “The beauty of Flip.to is that whether your hotel is high-end or limited-service, your guests will share with friends who are similar to themselves. That’s your core market.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Shore Hotel reaches millennial travelers with Flip.to’s innovative approach

Santa Monica hotel has reached nearly 150,000 of their guests’ social connections, a large percentage of tech-savvy Millennial travelers

The pool at Shore Hotel
The pool at Shore Hotel

ORLANDO, FL – AUGUST 2014 – Since launching Flip.to in April 2014, Shore Hotel in Santa Monica has reached nearly 150,000 of their guests’ social connections – a demographic with a large percentage of tech-savvy Millennial travelers.

“We were immediately intrigued by the concept and the platform. Flip.to provided us with an innovative way to engage our existing guests and increase direct bookings through our website,” said Lori Harrison, Director of Sales and Marketing for Shore Hotel. “The market is saturated with Millennial travel buyers who eagerly reach out to their networks, so we are now able to reach this demographic through technology. We’ve been pleased with Flip.to’s awareness of the travel market, and the resulting ROI with their product.”

Flip.to encourages guests of Shore Hotel to become brand advocates. Each advocate spreads the word about their upcoming stay to friends around the world, who are typically a similar demographic as the guest. That makes these trusted brand connections extremely valuable to the hotel, because they’re targeted at the travelers who have a high potential of being a future guest.

Flip.to then creates a personal experience for each one of their guests’ social connections, with the goal of turning them into a guest.

Ocean view at Shore Hotel
Ocean view at Shore Hotel

“Shore Hotel has had an impressive growth across several areas, but their increase in guest connections stands out the most. The friends of their guests are the exact demographic that hotel is trying to reach and the results speak for themselves,” said Debi Moses, Senior Director of Sales for Flip.to. “Our platform has increased their web traffic, sign-ups, and bookings across the board.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Four uniquely different hotels reach 48,000 connections in two months with Flip.to

Within two months of implementing Flip.to, they had connected with nearly 48,000 friends and family of guests

Bentley South Beach
Bentley South Beach

ORLANDO, FL – JULY 2014Menin Hospitality owns the Bentley South Beach on the famed Ocean Drive; Gale South Beach, a luxury boutique 87-room Art Deco hotel; the Zen-like Sanctuary South Beach; and the Raffaello Chicago, centrally located on the famed Miracle Mile.

Searching for a way to effectively leverage the marketing power of their guests across the four unique hotels led Menin Hospitality directly to Flip.to.

Within two months of implementing Flip.to, they had connected with nearly 48,000 friends and family of guests.

26% of Menin Hospitality’s guests across all four properties shared a branded message with their personal networks through Flip.to, becoming an integral marketing tool for the hospitality group by creating a personal awareness about the hotel for every one of their connections. Each guest post included a unique link that directed their friend or relative to the hotel’s website, which Flip.to then dynamically personalized for each and every guest connection.

“Menin Hospitality is always looking for new and innovative ways to reach our present and future guests,” said Marisa Marcus, Director of Marketing for Menin Hospitality. “After two months of utilizing Flip.to, it has become a go-to social platform for the company. We have seen significant increases in connections, unique website visits and email sign-ups, ultimately resulting in an increase of guests staying with us at our hotels.”

Kaskades Suites at Gale South Beach
Kaskades Suites at Gale South Beach

“Flip.to allows hotel groups to deploy a guest referral strategy across multiple properties and locations that vary in every way, with great results and consistency,” said Debi Moses, Senior Director of Sales for Flip.to. “Never before Flip.to has this been possible for groups like Menin.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.