The Oliver Hotel joined forces in 2012 with Flip.to to help spread the word about its updated Southern charm, sophistication and amenities
ORLANDO, FL – DECEMBER 2014 – The Oliver Hotel, a historic, boutique hotel in downtown Knoxville, Tennessee, underwent renovation and renaming in 2011. The hotel joined forces in 2012 with Flip.to, the brand advocate platform, to help spread the word about its updated Southern charm, sophistication and amenities.
The partnership has been so successful that the 28-room hotel booked an astounding 430 room nights through Flip.to’s guest advocacy in the past year.
“Flip.to is The Oliver Hotel’s secret sauce. We hate to give away the recipe but Flip.to is the future of hotel social media,” said Mike Riley, GM of The Oliver Hotel. “Our engagement rate is off the charts, and Flip.to has lead to at least a direct 5% increase in total annual room sales, not to mention the word of mouth it creates down the line.
“Furthermore, Flip.to gives us an easy way to immediately gauge guest feedback the moment they step out the front door. If you don’t believe me, check out the front page of our website – it’s like our very own TripAdvisor,” added Riley.
Right at the time of booking, Flip.to encourages guests to share their upcoming trip to The Oliver Hotel with their social connections around the world. This drives friends and relatives to a uniquely personalized hotel website experience and leads them down the path of becoming future guests.
“When guests love a hotel, they want to let everyone know,” said Debi Moses, Senior Director of Sales for Flip.to. “And The Oliver Hotel is a hotel guests love. Flip.to offers a way to share that excitement in a way where everybody wins – guests, friends, and the hotel’s bottom line.”