Flip.to welcomes new Chief Marketing Officer
ORLANDO, FL – March 2015 – Flip.to announces the addition of industry veteran, Jeff Weibel as its Chief Marketing Officer. Weibel was one of the original employees at Preview Travel, which was acquired by Travelocity. At Travelocity, Weibel was in charge of building out the merchant hotel and attractions business. He started out as the only Travelocity employee in Orlando and quickly grew his team, with bookings to over $200 million per year.
After 18 years of working in travel, Weibel thought he escaped the industry to manage a Real Estate portfolio but was lured back in by Ed St.Onge. “I was working for myself for the last two years but when I heard about what was happening at Flip.to, I couldn’t resist the opportunity to join the team. It’s a great group and they have a dynamite product for hotels.”
“Adding Jeff to our executive team is a huge win for Flip.to and our customers,” said St.Onge. “Jeff brings massive experience in marketing of hotels and digital media.”
“Flip.to is creating a new distribution channel for hotels. At Travelocity, my job was to sell room nights for an indirect distribution channel. Now, my main goal is to help empower hotels to sell more room nights directly to guests, their friends and their families. The bonus here is that Flip.to is a new channel and we can track all of the additional bookings. ROI is a good thing.”
“I don’t usually drink beer, but when I do, I like to drink it with the Flip.to customers,” says Weibel.
