Favorites from the Flip.to blog: Our top picks from 2016

2016 was an exciting twelve months here at Flip.to. We jumped headfirst into video and launched some amazing product. Here on the blog, we shared some interesting musings, too. As this year comes to a close, take a look back at a selection of just some of our favorites.

Stories that inspire: Our favorite guest moments, a favorite Flip.to story from 2016

Stories that inspire: Our favorite guest moments

This monthly series featuring guest stories from hotels worldwide has become a regular favorite for our readers. We’ve fallen in love with these stories (and it seems you have, too)! We could pick any of a number of posts, but we’ll go back to August featuring the sights of summer.

See August’s Top Picks

Flip.to on the road: CHIEF Conference, a favorite Flip.to story from 2016

Flip.to on the road: CHIEF Conference

The CHIEF Conference set on the pristine sands of the Caribbean was one of the highlight-worthy moments of 2016. It was a mix of great insights and great people. Read on as Ed shares his “Flip.to superlatives” after meeting some incredible industry leaders.

Meet the industry’s best

Introducing: Photo Explorer, a favorite Flip.to story from 2016

Introducing: Photo Explorer (our first video!)

It’s been a big year for us in video. We’ve covered it a few times on our blog, but there’s something special about the first.

Look back at Photo Explorer

The hotelier’s essentials for big name competition, a favorite Flip.to story from 2016

The hotelier’s essentials for big name competition

We ❤ our friends. So when they have a chance to sit in on our blog, it’s something special. Jason Winberg joined to share a bit of his knowledge on finding the right tools to let hoteliers compete.

Open up the tool box

The election, the social media echo chamber, a favorite Flip.to story from 2016

The election, the social media echo chamber and what it means for hotels

Authenticity matters, as does relevancy and truth in advertising. When this was made relevant in the going-ons outside of the hospitality industry, the President weighed in.

Cast your opinion

Canning spam, a favorite Flip.to story from 2016

Canning spam: Relevancy, graymail, and the path to better communication for hotels

Unwanted email is something everyone can relate to. That’s why Richard Dunbar took this deep dive into defining spam, and helping hotels unearth better communication with their guests.

Learn how to can spam

Winning at experiential travel, a favorite Flip.to story from 2016

Winning at experiential travel: combining data and storytelling to compel your guests

This piece was originally featured on the blog of our friends at NAVIS. We’re both passionate about data, stories and how they come together to make a big impact for hotels.

Read on

Spark worldwide conversations with the excitement of travel, a favorite Flip.to story from 2016

Watch now: Spark worldwide conversations with the excitement of travel

When you strike up compelling conversations with your guests across their entire guest journey, it means a richer experience for your guests, and a growing team of advocates for your hotel. Watch more in another video favorite from 2016.

Play now

Flat Ricky’s HITEC debut, a favorite Flip.to story from 2016

Flip.to on the road: Flat Ricky’s HITEC debut

One Ricky just wasn’t enough, so Flat Ricky made his first appearance at HITEC 2016. We soon found out that he had a taste for the bayou nightlife, and the case of #MissingFlatRicky was born…

Meet Flat Ricky


What were your favorite stories from 2016? Drop us a note to let us know. In the meantime, enjoy the final hours as this year comes to a close. We look forward to kicking off 2017 in full force!

Join us: Unlocking the traveler journey—a digital marketing summit for hoteliers

Join thousands of hospitality marketers around the world as we dissect the fast-paced and ever-changing travel shopping journey. Flip.to will be joining six of the hospitality industry’s leading technology companies on how to navigate each phase of the travel shopping journey and shift the balance of OTA bookings in your favor.

The Evolving Travel Shopping Journey and Its Impact on Direct Bookings THURSDAY, OCTOBER 27 • 11 AM EST

Get registered free now

Each session features top players in the industry and you’ll be able to apply these lessons to your to hotel marketing in no time.

  • The role of each phase of the travel shopping journey, from the consumer’s perspective
  • How each phase impacts your opportunity for a direct booking
  • Digital marketing strategies to shift OTA bookings to your direct channels
  • Live Q&A with our industry experts

Plus, our own President, Ed St. Onge, will be speaking on today’s hospitality landscape, the evolving travel journey, and its impact on direct bookings.

A World of Pure Imagination: Reaching & Inspiring Travel Shoppers 11:15 AM–11:45 AM (ET)

When it comes to travel, people are inspired by friends & family. Learn how to put your hotel in the center of conversation sparked in every corner of the globe.

Let Me Take a Selfie: Traveling & Sharing the Experience 1:05 PM–1:3 5PM (ET)

Your guests provide the most candid insights into your property. Find out how to capture these memorable moments to let your guests introduce your hotel worldwide.

Save my seat


At Flip.to, the traveler journey is something we’re passionate about. Striking up compelling conversations with your guests across their entire guest journey means a richer experience for your guests, and a growing team of advocates for your hotel. Want to learn more? Let’s chat.