From kicking off the year with team week here at Flip.to HQ, to hosting our very first Hacktoberfest, 2018 had more than a few high points worth looking back on—from people to product. So we’re celebrating! We assembled a few favorite thought-starters from right here on the Flip.to blog as we gear up for the new year.
The hotel marketer’s guide to the galaxy: Facebook’s search for authenticity
Facebook announced big changes in 2018. We weighed in on the need to shift your marketing–or be left light-years behind.
- Take an editorial approach to content marketing
- Become the topic of conversation
- Reimagine an audience-focused approach to paid advertising
Audiences and influencers: the good, bad, and the fake
Reaching & inspiring quality audiences has always been a cornerstone of any effective travel marketing strategy. But now, more than ever, there are more factors to consider—from demographic, to conversion, to even the realness of the audience (all thanks to bots and “follower factories”).
We explore this and more—including our take on sparking authentic conversation—in under 5 minutes.
60 days in: How Tourism Australia won the Super Bowl
At this year’s Superbowl, destination marketing took center stage thanks to Tourism Australia. And (aside from being incredibly fun,) we speak to why it worked, the impact of Australia’s faux-film, and what the future had in store.
All this plus a visit from Mile Marker 630’s own Allison Schult, all in 3 minutes. Watch on!
Cardinal rules: how marketing got off track and a new era ushered in change
Conversations on marketing and data are no longer confined within the walls of brands alone. As headlines around the world show, now more than ever the general public wants to know that brands are trustworthy, especially when it comes to how their personal information is being used.
In this video, we set out to help travel marketers adapt. Tune in for a discussion on a short history of how we landed here, plus the first step–being a good steward of customer data, and thus a better marketer.
Four get-yourself-thinking tenets of marketing from travel pros
If there’s one thing we learned from Hacktoberfest, it’s that you really can’t go wrong with great product & brats.
A few special guests came by to leave their stamp on the creative process, sharing their industry insights and some true tenets of travel marketing.
Shaping an industry: four travel-pro-approved takes on VR for 2019
Heading into 2019, we tapped a few of the folks we call friends on how vacation rentals and property managers should be thinking about growth into 2019.
The scope of these insights were incredibly diverse, with something valuable for everyone to take away. Read on to hear more from some of the industry’s best.
What were your favorite stories from 2018? Drop us a note to let us know. In the meantime, enjoy the final hours as this year comes to a close. And join us as we continue to shape travel marketing in 2019!