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Wrappy Hour: Your Release Wrap-up from 2019

As you’ve probably seen, we may have dropped the ball on our blog. Excuses aside, we have at least one good reason: we spend a lot of time building product that’s damn good. Product that’s helping travel marketers of all sorts win over new audiences, and knock down their goals.

And we’re getting better all the time, too. We haven’t brought to light these updates nearly enough, but hey, much like our blog—new year, new us! 🎉

To kick-off, we’re recapping all the enhancements we made last year. Plus, be on the look out here for more updates to come—it’s one resolution we’re here to keep.


Our ‘Big Rocks’

We’ve broken out the pneumatic equipment to improve our platform—meant to fundamentally change our business—and yours.

We’re counting your dollars—even better
We set up new plumbing to more accurately attribute referral links down to revenue. It sounds like a basic update, but it’s truly game-changing.

We’re migrating to an all new Angular
We’re updating the infrastructure of our account (and eventually to our wider platform) to the newest version of Angular. If you don’t know what that is, you’re not alone. Google’s development framework simplifies our coding process, letting us build infrastructure faster and with fewer obstacles. And it’s kind of a big deal.

Feature updates & light enhancements

We’re also finding ways to make the features you know and use even better. When your life is easier, ours is too.

Even faster onboarding
As a new customer, you can get running at full speed now in a matter of days thanks to some process updates that lessen the workload for our account managers.

Data parse improvements
It’s now easier and more comprehensive to get import data into our platform. Hooray for data parse, as they say.

Better reporting
When you want to dig into the details, reports are the place to go. In this update, they got some much-needed house cleaning. Names, definitions, and data calculations are now more consistent, giving you more precise data.

(Even more!) Better reporting
We restructured our reports to provide a better look at audience segments on our platform. So it’s faster and easier to get to what (and who) you need.

URLs that say what you mean
The ten-character limit for shortened URLs has been increased to fifty. Now we can set up a link like http://go.flip.to/you-can-name-it-this-long-but-use-some-restraint. Go ahead and channel your excitement in URL form.

Put your stories to work, even easier (and see their impact, too)
See every bit of impact from every story, with a new look that’s even more insightful. Put your stories to use in a big way by broadcasting them in a snap.

💡 Recommendations from your neighborhood AM
Be on the lookout for recommendations hand-selected just for you by your friendly, recommendation-wielding account manager.

Stories, queued up
We made it easier to access the queue of stories that need curating. Just click the button called “Start curating” in the Library.

Bugs squashed 🐛

Based in Florida, we’re used to dealing with some pretty horrifying bugs. While we can’t always keep them out, we’re quick to swat them down. Here are a few we put the kibosh on in 2019.

Letting Angular young-and-old play nice
Some <a>s were updated to <button>s so our version of Angular plays nice with others.

Bubbling up your best stories
Sometimes our logic was butting heads, causing story randomization to be not so random. Story River, Explorer, Invitation page, and Confirmation Experience now show a better mix of stories.

Social channels are (constantly) changing—so we are, too
What can we say? Our travelers like sharing to all of their audiences, and we plug into the major platforms to make that possible. As those platforms make structural changes and release updates, it’s easy for bugs to creep in. When they do, we stay on top of it to make sure they don’t hang out for long.


Wrappy hour is officially a wrap! Thanks for stopping by, and be sure to follow our continued updates. Next time you find yourself in Florida we’d love to grab a coffee IRL. Cheers to 2020!

Published by

Zach Stovall

Zach Stovall

Senior Creative Strategist for Flip.to. Content guy, island explorer, traveler, slight-to-medium goofball.