GDPR. It’s a regulation that, in just over a month, will have a huge impact for marketers everywhere. While building compliance into our platform, we’ve gotten a ton of questions as to why it’s important, and how we’re handling the shift.
To help, we’re raising awareness industry-wide with a primer on how it affects all of us in travel:
To go further, we’re sharing what else we’ve learned.
For one thing, there’s the possibility that your existing marketing database is at risk. Legal counsel or insurance providers may stop use without proof that it’s in compliance. In the short-term, this potentially invaluable asset is where your focus should be.
If you’d like information about de-risking your database, get in touch with us here. We’ll share a usable fix to segment existing audiences, while kicking off a marketing campaign that’s a win for everyone involved.
In the meantime, check out AdWeek’s full take and let us know how you’re preparing for the long-term.
Set to go beyond data, we see it as a way to get into personal conversations that are expected and wanted by your travelers—leveling up all of us as travel marketers.