Reaching & inspiring quality audiences has always been a cornerstone of any effective travel marketing strategy. But now, more than ever, there are more factors to consider—from demographic, to conversion, to even the realness of the audience (all thanks to bots and “follower factories”).
Plus once found, how do you find and speak to those audiences in meaningful ways? Today, we cover this and more with our take on understanding your target audience and sparking authentic conversations.
For more on reaching real audiences, check out tnooz, the New York Times and the Wall Street Journal for their takes, or reach out to me—I can’t wait to hear from you!