Influence travelers

Audiences and influencers: the good, the bad and the fake

Reaching & inspiring quality audiences has always been a cornerstone of any effective travel marketing strategy. But now, more than ever, there are more factors to consider—from demographic, to conversion, to even the realness of the audience (all thanks to bots and “follower factories”).

Plus once found, how do you find and speak to those audiences in meaningful ways? Today, we cover this and more with our take on understanding your target audience and sparking authentic conversations.

 

For more on reaching real audiences, check out tnooz, the New York Times and the Wall Street Journal for their takes, or reach out to me—I can’t wait to hear from you!

Published by

Amanda White

Amanda White

Flip.to’s Inbound Marketing Strategist, Amanda is a wandering wordsmith with relentless curiosity and a penchant for puns. With degrees in Strategic Communication and Linguistics in hand, she left her Midwest roots to make the magic happen in the hospitality space, and her passion for storytelling brought her here to Flip.to. She’s our resident (retired) improv comedienne and the most loyal coffee shop customer around.