Flip.to on the road: What we learned at DMA West

The lessons learned from DMA West were many. Aside from being introduced to the truly incredible city of Spokane (seriously, there is something for everyone, from great wine to arts & the outdoors—it’s on my radar for another visit!), the event brought together destination marketers on the front lines of where travel and tech are headed.

One presentation in particular stood out, from David Bratton over at Destination Analysts. He had a really interesting approach on how to improve your site, from content to context, through the eyes of your visitors.

Check out my recap:

 

Check out Destination Analysts here for more on their insights from the tech summit. Plus for more on this great city west of the Rocky Mountain foothills, get inspired over at Visit Spokane.

And as always, join the conversation! Reach out, or give me a follow here and let me know what you thought of our takeaways.

Published by

Richard Dunbar

Richard Dunbar

With nearly 15 years of professional experience in the hospitality space, Richard has a wide range of experience spanning revenue management, e-commerce sales, systems integrations, consumer loyalty, and building brand advocacy. Born and raised in the Carolinas, Richard flew south to Florida and launched a career in hospitality with Starwood Vacation Ownership. With a solid foundation of property-level experience, he switched gears and joined the folks at EZYield to explore hospitality technology and to help hotels operate more efficiently. From EZYield, he joined Stash Hotel Rewards and now Flip.to where he spends his professional time pulling this all together to make some sense of this industry. He holds a degree in economics and political science from the University of Central Florida and spends his free time running, reading, and learning all about life from his incredible wife and children.