It’s been 60 days since the Philadelphia Eagles upset the New England Patriots at Super Bowl LII.
If you’re anything like me, though, what stuck with you wasn’t the game. I’m talking commercials—and the storytelling of brands who shelled out millions of dollars for their moment in the advertising spotlight.
And this year, thanks to Tourism Australia, destination marketing took center stage. Since the drop of the newest Dundee movie campaign, we’ve all been waiting in anticipation for what’s next for the brand.
Today, we speak to why it worked, the impact of Australia’s faux-film so far, and what the future looks like. Take a look!
For more on the Dundee campaign and its long-term impact for travel marketing in Australia, check out what the Drum and NewsComAu had to say, and be sure to tune in to the Why Australia video series.
Plus, let us know what you thought and be sure to follow along with Allison Schult, Hunter and me, here—we’d love to connect with you!
