Advocacy works for all types of hotels—the friends, relatives & colleagues of your guests are the perfect demographic for your hotel to reach. Whether your hotel fits in the business, leisure, resort, limited service or luxury markets, you have the ability to make trusted introductions to entirely new audiences of future guests with an advocacy campaign.
Your guests are already sharing their travels—get them talking about their stay too. Check out some tips below on how your hotel can reach the right guest by marketing with advocacy:
- Connect the right guest with the right incentive for the best engagement. Two glasses of wine may engage guests booking a romance package to advocate more than a flat discount off of food & beverage (perhaps better suited to a family). Likewise, business travelers may enjoy a complimentary room upgrade or loyalty points.
- Tailor guest share messaging for your brand. Your guests have like-minded travelers in their networks. Don’t be afraid to play up your guest share to build stronger connections with potential future guests. Just remember to keep it conversational—this message is coming from your guests on your behalf, not the other way around.
- Enhance your advocacy strategies to optimize results. Pre-stay, Post-stay, and Photo Advocacy are all great experiences to engage your guests at different times of their travel. For example, guests love sharing moments at spectacular leisure destinations. Adding Photo Advocacy would be a great fit for this type of property. Our advocology experts can help guide you through the process of putting the best campaign together for your hotel.
- Engage top advocates even further. Some of your advocates have astounding reach! With the Flip.to dashboard, you can easily sort by top advocates. Keep an eye out at check-in for these notable guests (our handy front-desk guest-list email will help, too) and make their trip a bit more special. Building these connections convert your guests into even greater promoters of your brand (and even co-creators,) giving them further reason to continue to advocate for your hotel.
- Don’t forget to share! When your guests supply your hotel valuable moments from their stay in the way of photos and quotes, share! These authentic moments are perfectly suited to share to your own network and reinforce what’s unique about your experience. Plus, it’s built right into the platform—click to curate in just a few moments.
It’s important to remember that when you target guests using advocacy, you have the ability to be strategic across campaigns, incentives, share messages, and more. This will further optimize your outreach across your different markets. These small efforts can mean a big boost in engagement and revenue for your hotel!
