HotelTech Archives - Page 5 of 5

Flip.to & Vizergy partner to help hotels turn guest referrals into a powerful new business channel

Flip.to partners with Vizergy, the leading partner in hotel internet marketing

ORLANDO, FL – NOVEMBER 2014 – Flip.to is proud to announce its most recent strategic partnership with Vizergy, the hospitality industry’s leading partner in hotel internet marketing. Flip.to, the brand advocate platform, turns hotel guests into a huge, trusted extension of a hotel’s marketing force, boosting brand awareness and earning new guests around the world.

Vizergy has partnered with Flip.to on multiple fronts, ranging from a new product offering within Vizergy’s best-in-class suite of marketing services, to a seamless integration with Secure-Res, their globally respected booking platform. This partnership has allowed Vizergy clients to take full advantage of the Flip.to brand advocate platform and has laid the foundation for hotels to earn increased customer engagement and generate new guests, with the help of their existing guests.

Since partnering, Vizergy has integrated Flip.to on a number of customer websites, as well as a variety of booking engines. The roster of Vizergy’s customers that have opted to integrate this service into their online strategy continue to see added revenue gains and increased traffic due to viral marketing. These successes are driven by the performance of the Flip.to platform and its ability to create uniquely personalized messaging for guests of each specific hotel property.

“Flip.to and Vizergy are proactively working together to design an integrated platform that has a real impact for our mutual customers based on what’s best suited for each one. Our mission is to help hotels earn new guests and we’re laser-focused on doing just that everyday,” said Edward St.Onge, President of Flip.to.

“We are thrilled to continue partnering with innovative new social platforms such as Flip.to,” said Robert Arnold, President of Vizergy. “As guests become increasingly vocal in the social sphere, it is critical to bring new and unique products to the table that will allow our clients to maximize booking potential and enhance relevant and targeted messaging for their properties. Flip.to delivers that added benefit of trusted word-of-mouth marketing, and we look forward to providing this service to many more of our socially savvy hotel clientele.”

Flip.to drives off-season bookings with the help of peak season guests of KeyLime Cove

Flip.to helps KeyLime Cove get unusually high bookings in slow season

Indoor Waterpark at KeyLime Cove

ORLANDO, FL – OCTOBER 2014 – Within one month of launching Flip.to during their peak summer season, guests of KeyLime Cove Indoor Waterpark Resort spread the word about their upcoming trip to over a hundred thousand friends and family around the country, driving future bookings for a time of year that is typically a little slower.

“KeyLime Cove launched Flip.to toward the end of a busy occupancy period. Not only did we have nearly 30% of online guests sharing their visit on social media, but we saw a nice boost in inbound visitors to our website and to our Facebook business page,” said Jennifer Evans, Marketing Manager for KeyLime Cove.

“Our team was thrilled with how guests embraced the opportunity for interaction. At the end of the day, it’s about ROI – and we’ve got future bookings during non-peak periods to validate that Flip.to works,” said Evans.

“Guests who share during the peak season reach more connections who may make future plans during your slow season,” said Debi Moses, Senior Director of Sales for Flip.to.

Duval Street at KeyLime Cove

“Whether it’s your peak or non-peak season, Flip.to helps reach an extraordinarily wide audience of friends and family thanks to your advocates, and brings those new connections back to your website for future bookings. And that is a very good thing for your bottom line.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Home sweet homepage

One of our newest components is absolutely killing it for our customers. It helps convert those website visitors who are just browsing around on your website into guests—turning them from lookers into bookers.

The Flip.to homepage component drives more bookings and grows a hotel’s reach. Here’s how:

First, it uses a short, curated quote from a guest. Words that are timely, glance-able and straight from someone who just stayed at your hotel are really compelling.
Second, Flip.to pairs that quote with a new call-to-action for hotels. The homepage component drives folks to book now but if they’re not ready at that moment, rather than just wandering away, they can lock in the incentive in two clicks. Your hotel learns who that anonymous website visitor is and now has a placeholder in their inbox (the Flip.to certificate that is emailed to them).

Well, that’s swell but the numbers are what get me excited. Hotels that use this component get 300% more sign-ups across the platform. That’s 300% more email addresses and a 300% larger reach for your hotel.

Even more impressive, on average 10.5% of website visitors to your site who engage with the homepage component end up booking a room (6.5% click book now and 4% sign up for an incentive and come back to book later).

It’s incredibly simple to curate quotes and get the homepage component going (if you’re not already). Plus it’s currently included with your subscription at no extra cost! Get in touch if you’d like to learn more.