Strike up compelling conversations with your guests across their entire guest journey. It’ll mean a richer experience for your guests, and a growing team of advocates for your hotel. Watch as your guests bring a level of authenticity that resonates, leading future travelers to experiences that convert. Best of all? There’s no heavy lifting on your part.
Sound interesting? Introduce your hotel to the world with Flip.to. Take a tour, or continue on to inspire a global audience below:
Advocacy platform drives revenue, marketing, and even off-season success for lakeside resort
ORLANDO, FL — August 08, 2016 — Flip.to, the advocacy platform for hotels has attracted a massive audience of over 100,000 travelers for The Pines Resort in just the first year, while boosting the resort’s brand with compelling, co-created stories from their guests.
A mountain lodge nestled the Sierra National Forest near Yosemite National Park, The Pines Resort launched Flip.to in August of 2015. The property has seen enormous success, reaching this major milestone in less than 12 months. Flip.to has driven over 5,000 unique site visitors back to The Pines Resort’s hotel website, converting 450 warm leads and over 130 booked room nights for the hotel—and growing.
“There’s no better way to learn about our scenic experiences at the resort than through a friend or family member—someone you know and trust,” noted Mark Choe, Director of Business Development at The Pines Resort. Choe went on to add, “Our guests are sharing everything from incredible mountain views and lakeside watersports, to exploring our area’s national parks. Flip.to lets us capture these amazing stories and use them to engage future travelers. The return on our investment far exceeded our initial expectations, even helping drive our most successful shoulder season to date.”
The Flip.to platform has thoughtful touch points throughout the entire guest journey, bettering the conversation hotels have with guests from well before they stay until long after they leave. Flip.to lets guests share everything from their excitement for an upcoming trip to the favorite moment of their stay, tracking the entire conversion funnel down to how many travelers convert. The result is a huge driver of traffic and warm leads—potential guests who fall into a pool of like-minded travelers with similar interests and purchasing habits as the advocates for the hotel.
“I’ve been amazed at the stories our guests capture, and it’s been even more exciting to see that when combined, they shape a candid story of our property,” emphasized Choe.
The Pines Resort inspires new audiences of travelers worldwide with Photo Explorer, a powerful digital experience by Flip.to that tells a rich story of the hotel through the compelling experiences shared by their guests. It showcases a library of authentic content that is an entirely new look at the hotel. Plus, with the recent launch of Vision AI—a new feature by Flip.to that uses artificial intelligence to let hotels better understand and curate content—hotels have insight on image attributes, colors and more, with the ability to filter and source content in seconds.
“With Flip.to, The Pines Resort collects authentic content from their guests detailing the highlight of their trip. Moments like these become introductions with worldwide reach when guests share to friends and family.” said Deborah Moses, Senior Director of Sales, Americas at Flip.to. “Not only do these warm introductions drive site traffic, they help convert warm leads for the hotel inspiring more travelers to book direct.”
Tucked within towering pines alongside Bass Lake, the Pines Resort accommodations reflect a contemporary mountain décor inspired by the scenic, natural surroundings. Guests choose between 84 inviting mountain chalets, 20 deluxe lakefront suites or two private, fully-furnished houses that feature stunning forest or lakefront views and are within easy walking distance of the lake, the resort’s restaurants, recreational activities and retail shops. To reserve a stay, visit http://www.BassLake.com, or call 800-350-7463.
Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.
In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:
“Family memories made every time we visit!!” – Ann J.
After an unforgettable stay at Midgett Realty, Ann shared this special moment to 182 friends & family, leading to an incredible 1,091 unique visitors and 218 warm leads from a single advocate alone.
Together, Ann and fellow guests reached an enormous, like-minded audience of 317,000 and 20,000 unique site visitors in the first 2 months… and growing!
“We love going to the Crystal Lodge when in Whistler. Over the years they done nothing but totally exceeded our expectations!!” – Eric R.
Eric, a loyal guest of Crystal Lodge, shared about the exceptional hospitality he’s experienced over the years, becoming a true advocate for the hotel. He joined his fellow guests to help this mountain lodge reach an audience of 35,000 in just the last 3 months.
“The responsiveness and flexibility of the staff is amazing and sets GrandView apart” – Chris C.
Summertime fun. An unforgettable stay. The staff that made the difference. All part of this timeless story shared by Chris to friends and relatives about Grand View Lodge.
(24 leads in just two days isn’t so bad either.)
“We love the location of the Adrift Hotel. The beach is wonderful in Long Beach. And the Pickled Fish is the best place to eat.” – Lea W.
What can we say—we’re constantly in awe of the stories from Adrift Hotel. Lea has left us dreaming of a stay in the Pacific Northwest with this incredible story. Plus, Adrift may now share on to their own captive audiences.
“Excellent service from all of the staff from the time we checked in until we checked out!” – Lauri C.
Laurie put Atlantic Hotel and Spa at the center of this fun and personal moment that was shared with friends & family around the globe. There’s truly no better introduction to this shore-side property.
“Picture taken looking outside my mountain view room window” – Laura M.
Laura captured the view from her Tivoli Lodge mountain view window, leaving friends, relatives and future guests alike in awe of this stunning landscape—20 of whom became warm leads after showing real interest in the hotel. (And that’s just one advocate!)
“We ended our three week US holiday (Aussies!) at The Shore, super happy about that! Location was awesome but the staff were the best of any of the hotels we stayed at.” – Kate W.
Kate’s friends & family in Australia got a taste of the US and introduction to Shore Hotel with this candid moment from her trip. Shore Hotel has reached over 45,000 in that last 90 days alone thanks to their guests.
“My favorite part of this past trip to Woodloch was the new Blues Massage and sharing my peaceful morning walks with the woodloch deer and her fawns.” – Patrick B.
This peaceful moment shared by Patrick to his friends and relatives is truly awe-inspiring—and one he’ll never forget.
Plus, combined with other guests Patrick not only helped paint an incredible picture of the experience at The Lodge at Woodloch, but also reach an audience of over 38,000 in the last 3 months. In fact, this Poconos hotel has captured 766 warm leads in that time alone.
Check back next month for even more. See any stories that stand out? Let us know!
