Why micro-influencers should be a part of your marketing strategy

Micro-influencers: why trust trumps ads

Micro-influencers can make a huge impact for your hotel marketing strategy—they’re trustworthy, authentic, and can even trump the influence of someone who has a large number of followers. Tune in as I share why:


Want to make micro-influencers part of your strategy? Check out Adweek, Venture Beat, and Jeff Bullas, or get in touch with me here.

Published by

Danielle Fierman

Danielle Fierman is an Account Executive and skilled member of the sales and marketing team for Flip.to, the advocacy platform for hotels. She joined Flip.to’s business development division in early 2015, where she quickly moved into her current role. With a background in advertising and communications, Danielle launched her career with positions at a number of high-ranking public relations and marketing agencies. This is in addition to gaining experience in tourism and global hospitality for Visit Orlando—the most visited destination in the United States. Danielle holds a bachelor’s degree in advertising and public relations from the University of Central Florida. Currently living in The Sunshine State, she spends her free time by the beach, or exploring new destinations through her passion for travel.