Experience Cocoa Beach and Visit Myrtle Beach shine at Adrian Awards

Hands down, our customers rock. We see this time and time again with their outstanding engagement and conversion rates. When they win, we cheer.

Out of more than 1,100 entries submitted to the 2018 HSMAI Adrian Awards, two of our very own won awards for Digital Marketing! Experience Cocoa Beach and Visit Myrtle Beach cut through the noise.

Experience Cocoa Beach: One year strong with silver

Westgate Resort tapped into Flip.to to help boost the marketing efforts for Experience Cocoa Beach. In just one year, Experience Cocoa Beach reached over 1.4 million travelers with the help of their guests, leading to over 11 thousand authentic warm leads.

 Top featured photos from Experience Cocoa Beach for Adrian Awards

Christina Leake, Social Media Director for Westgate Resorts had this to say about the platform:

“As organic reach for businesses on social becomes more and more limited, the Flip.to platform provides a powerful solve for the challenges facing brands.

Their authentic approach to enlisting real people to tell their real stories is incredibly potent. It’s not just one of the most innovative ways to use social—moving forward, it will be the only way to truly reach these audiences in an organic way.”

What else about their performance stood out? Earning 2.4x higher lead conversion compared to industry paid search benchmark.

Visit Myrtle Beach wins bronze

In one year for Visit Myrtle Beach and their properties, over 30 million friends and family were reached worldwide—each with a personal introduction to the hotels.

Top featured photos from Visit Myrtle Beach for Adrian Awards

Scott Schult, Executive Vice President, Visit Myrtle Beach had this to say:

“It’s nearly impossible to effectively compete with AirBNB and the OTAs at the point of purchase. They invest billions a year in marketing, advertising and technology to win guests.

Our goal as destination marketers is to compete well before that and reach travelers at the point of inspiration.

That’s exactly what we’re doing in Myrtle Beach with Flip.to. We’re building partnerships to benefit both our hotels and destination, and together, we’re well on our way to growing and inspiring the largest new audience of Myrtle Beach travelers, ever.”

Even more—their Destination Advocacy Cooperative is the first of its kind, bringing big wins to the region, partners and travelers.

Congrats to these two outstanding travel brands for being marketing rockstars! If you’re ready to switch on advocacy, let’s chat. We’ll share how advocacy is changing the game for the hospitality and tourism industries worldwide.

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Our customers show up big at the Adrian Awards

We ❤ our customers. We recognize the experiences and memories they’re creating every day—and see it firsthand through their guests!

So our team can hardly contain our excitement as we announce that together with our customers we’ve taken home 3 HSMAI Adrian Awards this year! We love taking hospitality to new frontiers and breaking boundaries every day. Browse through the winners below as we take a few moments to extend an enormous thanks to the folks that helped make these achievements happen.

2016 Adrian Award winning submission – The Shores Resort & Spa

The Shores Resort & Spa

Gold Adrian Award in the Digital Marketing Division

Winning awards isn’t anything new for Susan Keaveney, Marketing Director at The Shores Resort & Spa. Just two months ago her team snagged a Silver Flagler Award with their Flip.to advocacy campaign!

Now she and her team have a shiny, new Gold Adrian on the shelf for their Global Digital Marketing achievements. Congrats, Susan!

2016 Adrian Award winning submission – Adrift Hotel & Spa

Adrift Hotel & Spa

Gold Adrian Award in the Digital Marketing Division

Adrift Hotel is known around here for their outstanding guest stories—they make regular appearances on our monthly favorites. Linh DePledge, Operations & Marketing Director for Adrift Hotel, leads an impressive team who continues to inspire us each day. She had this to say about advocacy back in April:

“Whether someone is looking for a dog-friendly property, a romantic getaway, or a place where they have the freedom to enjoy the outdoors, the Flip.to platform has unveiled some incredibly fun, personable, and even heartwarming experiences. The quality of this guest-created content is second-to-none.”

It’s no surprise that their submission for the Integrated Market Campaign for Consumers category won Gold! Congrats Linh & the entire Adrift team!

2016 Adrian Award winning submission – Nickelodeon Suites Resort Orlando

Nickelodeon Suites Resort Orlando

Silver Adrian Award in the Digital Marketing Division

Our friends at the former Nickelodeon Suites Resort Orlando started breaking records soon after they went live on our platform! The hard work from Tony Aslanian, former Director of Sales, Marketing & Revenue Strategy and Deanna Padilla, former Marketing Manager, helped this property win big with a Silver Adrian in the Contest or Sweepstakes category. All the while they collected fantastic moments from their guests along the way.

To HSMAI, the Adrian Awards and all of our customers, thank you! We love celebrating the success of our customers every day, and it’s icing on the cake to get those compliments and recognition from surrounding industry at large.