Advocacy Archives - Page 2 of 6

The heartwarming story that made love-struck travelers swoon over the Westgate New York Grand Central

Winning the hearts and minds of travelers is the ultimate goal for properties of all types, and takes a thoughtful strategy on the part of the marketer.

Transactional approaches, like discounts, can impact conversion in the short term—but are nothing more than a ‘fling’ in the mind’s eye of the traveler. Instead, emotional connections are what leave a long-lasting impact on prospects.

Together with Flip.to Customer Success Team Lead, Michael Mathews Westgate New York Grand Central tapped into inspiration and authentic experiences to do just that—winning over tens of thousands of future travelers along the way.

How it started

Maurice and Sally Goller caught the attention of Westgate’s marketing team. The lovebirds spent their honeymoon at the property—then the historic Hotel Tudor—some 76 years before.

The story Best-selling novelist, Agatha Christie, said of love, “It’s a curious thought, but it is only when you see people looking ridiculous that you realize just how much you love them.”

And that’s exactly when love struck for Maurice Goller. In the school cafeteria, to be precise. Right after his future wife, Sally, was banished to his table for the crime of being too loud.

Immediately drawn to her boisterous personality, that ridiculous encounter turned into a Coney Island date, and eventually a marriage sealed in a Brooklyn ceremony on October 20, 1945.

For the next three nights Maurice and Sally celebrated in luxury at the historic Hotel Tudor, now the Westgate New York City Grand Central—at a rate of $6.25 per night.

Like a good Hallmark movie, the team found the Gollers’ backstory tugged at their heart strings, and knew others would find it endearing, too. Telling their story would inspire more travelers looking for a romantic escape.

Love turned travel inspiration

Westgate invited storytellers to congratulate the anniversary couple by submitting their own romantic vacation stories from past travels.

That welled up beautiful memories, and made a meaningful introduction to Westgate.

Word spread at the speed of Cupid’s arrow, 💘 drawing hundreds of storytellers who sent heartfelt memories of their own, and reached over thirty thousand friends and family with their stories. That attracted a little romantic spark from hundreds of leads for the Westgate New York Grand Central.

A genuine love story featuring a cute couple inspired an audience of hopeless romantics, and sent them right into the arms of the Westgate New York Grand Central. Which proves there is such a thing as love at first sight.

Visit NC launches first-of-its-kind collaborative, joining regional destinations to drive measurable, real-time impact to lodging partners

Destinations, lodging properties and travelers converge with Visit North Carolina’s launch of NorthCarolinaBound, a collaboration on the destination marketing platform Flip.to. For the first time, destination marketers and the lodging industry are joining together to market and win over travelers on a single platform—growing audiences and directly driving revenue for the travel industry.

The goal is to help state tourism accelerate quickly, profitably and sustainably. “It’s our mission to drive meaningful growth to the tourism industry with innovation that provides measurable impact,” said Wit Tuttell, director of Visit NC, a unit of the Economic Development Partnership of North Carolina.

“NorthCarolinaBound delivers directly to our destination and lodging partners in all 100 counties while engaging with travelers in positive ways. Our regions and lodging industry will be pleased, as we are, that there’s no cost for them to participate.”

By joining, industry partners get access to the Flip.to marketing platform. Travel brands start by winning over travelers in the dreaming phase, reaching and inspiring a right-fit audience with the help of past guests and locals. In the planning phase, brands spark conversations with travelers deciding where to go next, and increase conversion with the revenue impact tracked in real-time.

Richard Geiger, president of Visit Winston-Salem in the Piedmont region of North Carolina, emphasized the immediate value of taking part:

“We’re bringing measurable support to our lodging partners. This strategically and effectively connects our destination and partners with travelers. We are confident Flip.to will fortify and complement our efforts to grow leisure travel to Winston-Salem.”

Beyond its power to reach and win over new visitors to the state, the platform provides first-of-its-kind insights to every member that joins, Tuttell said. Regional and statewide demographic data, along with behavioral insights, will inform decisions about the best investments of marketing dollars.

By working together on a single platform, destinations and lodging properties will earn the most profitable business by using these insights to improve their marketing funnel and bottom-line growth, staying the course of dynamic progress for North Carolina.

“Our collaboration with Flip.to is a watershed moment for the state,” added Allison Schult, Visit NC’s Strategic Marketing Consultant.

“NorthCarolinaBound not only brings incredible innovation; the platform brings the state closer to all of our regional destinations, it creates powerful interactions and connections between industry partners and their lodging communities, and tracks measurable impact in real time to revenue—it’s a competitive edge.”

To learn more and engage, destination marketing organizations can connect at join.flip.to/northcarolinabound/destinations. Accommodation providers can get started at join.flip.to/ncbound.

Why better conversations with travelers lead to bigger successes for Plunge Beach Resort

Building an audience of like-minded folks is a top priority for 163-key Plunge Beach Resort. After all, as an independent hotel set in the lesser-known market of Lauderdale-by-the-Sea, the property would be remiss to rely on marketing efforts from the municipalities of Fort Lauderdale and Miami alone.

It’s sleek, surf-inspired design, and edgy restaurants make it an unexpected gem in its neighborhood, and while the resort provides the unique experience its guests seek out, it’s not in an obvious location where those specific planners tend to search.

With this in mind, the team at Plunge Beach Resort knew an owned audience opens up the opportunity to have better, more authentic conversations with future travelers, and to key in on a right-fit demographic for their hip beachfront hotel.

In doing so, the property is able to win over travelers with a higher return on investment than through traditional marketing alone.

Advocacy in the dreaming phase

Our team at Flip.to initially worked with Plunge Beach Resort to build and grow their audience through Advocacy. There, the resort is introduced to friends and family of their guests, which are a perfect demographic to consistently fill their marketing funnel.

Advocacy reaches the traveler at their point of inspiration, and opens a dialogue with the resort that’s nurtured by the platform to help these warm leads convert.

Discovery in the planning phase

Halfway through this year, the resort also began sparking conversations with travelers in another phase of the traveler journey—the planning phase. By switching on Discovery, Plunge Beach Resort aims to learn more about visitors who land on their site, ready to plan a trip.

Discovery unveils planners deciding where to go next, learns their intent and booking time-frame, and re-engages that traveler along their decision-making journey to help win them over for Plunge Beach.

In fact, whether that window is near-term or farther out, the platform helps the property re-engage at the appropriate time and with the right message to convert, all based on their intent. And it even helps extend a guest’s stay.

The results

Both parts of the Flip.to platform are performing swimmingly (pun intended!) for Plunge Beach, leading to a 137X return on investment. While the numbers speak for themselves, the biggest takeaway is that better conversations with travelers lead to better business for our partners.

A Destination Platform: How a collaboration 5 years in the making helped Condo-World and Visit Myrtle Beach put up big wins

One of the important aspects of collaboration is that—beyond being a sustainable strategy for growth—it grows to become a long term competitive edge.

We’ve seen this proven in Myrtle Beach. Now in a record-performant year after one of the fastest rebounds in the country, early collaboration was the foundation for their recovery.

We’re now 5 years in to the partnership. In lockstep with Alex Husner, CMO of Condo-World and newly elected Chair of the Board of Visit Myrtle Beach, we’ve seen the community soar.

We sat down with Alex to talk about the big wins both organizations have seen, including how the platform is driving their decision-making, a better path to conversion, and tackling their big rocks.

Early adopters

Condo-World and Visit Myrtle Beach agreed that having better conversations and more authentic relationships with travelers would naturally lead to better conversion. That led them to become early adopters of the platform.

“We all knew that there was a better way; a more personalized way to get guests along the funnel.”

Collaborative insights drives decision making

The insights gained from across the community l have helped everyone understand what’s making the most impact down to dollars. That has shaped marketing efforts in real time, and has led to exponential growth in audience and revenue.

Video 2: Flip.to for Visit Myrtle Beach: Collaborative Insights

“Through Flip.to we’ve been able to build one of the most sophisticated data structures of any DMO in the country.”

Winning over travelers

Whether in the dreaming phase, planning phase or booking phase, Flip.to helps Condo-World and Visit Myrtle Beach reach a high-quality audience, inspiring them with the right message at the right time in their traveler journey.

Video 3: Flip.to and the Traveler Journey: winning over dreamers, planners and bookers

“We’ve been able to use Flip.to to make more informed decisions on our advertising.”

Better conversations with travelers

A reimagined booking path, Discovery sparks conversations with planners on both sites in a more authentic way, building an audience, learning their intent, and winning them over. This, of course, leads to increased revenue.

Video 4: Discovery: Unveil & re-engage planners on your site, tracked to revenue

“We’ve really flipped the script on how abandonment works. We know there’s a lot of nurturing that needs to happen along the way, and through Flip.to we’re able to do that.”

Impact

The Flip.to platform is helping Condo-World and Visit Myrtle Beach grow an owned audience of travelers, enabling them to have better conversations with that audience, and following the impact of those relationships all the way down to dollars.

“Working with the Flip.to team could not be better. They’re passionate about what they do. They’re passionate about technology, but they’re also passionate about travel.”

And it’s working better than we could have dreamed. So far this year, we’ve helped earn and track $37 million across all of Myrtle Beach.

That’s on top of the high quality audience growth, and all of the other benefits of the platform— including a mission that’s been a sustaining factor for their travel industry: collaboration.

How Alden Suites accelerated to a more profitable rebound, all thanks to a warm audience

We aim to tackle marketing that’s both good for travelers and good for business, and we partner with industry players who do the same to drive more impact for customers.

We teamed up with NAVIS and the Sunshine Gals to boost the bottom line for Alden Suites Beachfront Resort, a 143-room property in sunny St. Pete Beach, Florida. Here’s a closer look at how the partnership set Alden up for a post-2020 comeback.

A competitive market

Marketing duo Sunshine Woodyard and Trudy Anderson of the Sunshine Gals are the conductors of Alden’s marketing, together with Alden’s VP of Operations, Tony Satterfield. He explains,

“The challenge with an independent hotel is not having that big brother that can feed you anywhere from thirty to sixty percent of your business.”

Like other independent hotels, the property elbows its way into market share in many of the same crowded channels as its peers.

Alden and the Sunshine Gals knew they needed a different approach. They wanted to talk directly to their audience, segmenting based on their wants and needs, and knew focusing on the guest experience over promotions would be a better way to engage their community.

The approach was successful, but they quickly found the need to scale, leading them to tap Flip.to and NAVIS. The partnership would grow the audience faster, and build traveler relationships across the traveler journey, tackling their goals:

Reach and inspire an audience of dreamers who are the perfect demographic
Unveil planners on their site, sparking new conversations in more authentic ways
Win over new and repeat guests, inspiring them to return again and again

Growth at every part of the traveler journey

Winning over planners and bookers

After 2020, Alden’s focus was to rebound more quickly and profitably by growing their direct channel. They turned to Flip.to, and we were excited to put to work the newest part of our marketing platform: Discovery.

Discovery unveils prospects on their site with a reimagined booking path, learning a planner’s intent and travel aspirations in a more authentic way. From there, the platform re-engages and nurtures prospects by sparking better conversations based on that newly discovered intent.

Switching on Discovery resulted in a leap in conversion, and a significant increase in direct revenue for Alden.

Letting won-over guests inspire a new audience of dreamers

After these guests have stayed, Flip.to steps in once again—this time with Advocacy. Alden turns their guests into storytellers, letting them share their experiences to grow a new audience.

They reach a highly-targeted, like-minded demographic who are dreaming about travel, before competitors even have the chance. Plus, these storytellers fuel other marketing. Woodyard shares,

“Flip.to lets us tell authentic guest stories throughout the traveler journey. People can see themselves at the property, living the vacation dream.”

The impact from Flip.to in the dreaming, planning & booking stages is massive:

Extending the traveler’s lifetime value

After working hard to grow and maintain this highly valuable audience, Alden Suites sought to maximize its impact, and that’s where NAVIS took the reins.

In order to build more fruitful, long-term relationships, NAVIS aims to increase its value, analyzing guest data, nurturing leads, and creating new or repeat direct bookings.

In doing so, NAVIS helps Alden Suites continue meaningful conversations with past guests, keeping their audience from going stale and ultimately priming guests to return.

This increases long-term revenue, creating growth that has been especially important after the challenges our industry has faced in the past year:

Teaming up for better marketing and better results

Marketing efforts with Flip.to and NAVIS proving effective through to revenue have helped the spirited team at Alden and the Sunshine Gals solidify their strategy:

“The partnership with NAVIS and Flip.to is a critical component of how we’ve been successful over the last several years,”

says Satterfield. And Anderson agrees:

“Our investment in building our own audience prior to COVID has made recovery work a lot better.”

Let’s talk

If you’re ready to hear how the Flip.to marketing platform can launch incredible impact for your property in weeks, get in touch. To keep up with more on what Alden Suites, NAVIS, and the Sunshine Gals are doing to reshape travel marketing, give them a follow:

We’ll share how you can reach, inspire and convert new audiences at a massive scale.

How one vacation rental company’s audience helped them reopen with a bigger, warmer audience, ready to travel

Chances are you heard Florida’s beaches have reopened. Despite the initial 24-hour news bloviation, things seem to be normalizing, and the travel industry in the lightly affected panhandle of the state is ready to jump-start.

For Resort Collection, that means 1,000 rooms spread across the coast of Panama City Beach are ready to be enjoyed.

Thanks to a strong audience paired with a platform and strategy, they’ve hit the sand running. Here’s how.

Putting their own audience first

Most travel businesses experienced a “what’s next?” mentality as the pace of cancellations, refunds, staffing and financial decisions peaked. Even in the confusion and shock of the shutdown, Resort Collection had the clarity to realize this would pass.

Without normal channels of marketing, they knew reaching and nurturing their existing audience would be critical in the plan to reopen.

Striking the right tone

Keeping that audience in conversation during one of travel’s most challenging times ever would require empathetic outreach and careful messaging.

The Flip.to platform played a critical role, helping more than two hundred people share their stories with Resort Collection at the center during the pandemic-induced downtime.

It’s those storytellers who are so important to the company’s strategy. These are real people who shared authentic moments, and in doing so, introduced the VR company to a community that trusts them the most: their own friends and family.

The audience responds

The response was phenomenal, and grew the collection’s audience even wider. Beyond scale, these trusted connections were with a new, high-quality audience of like-minded individuals who mirrored the original storytellers—the right-fit audience for Resort Collection.

Now in active conversation, this new audience is primed as Resort Collection excitedly takes its first steps forward in more than a month.

Authenticity and trust make better marketing

Resort Collection immediately noticed the stories generated by using the platform resonated with their audience.

How? For starters, they saw a spike in engagement and conversion, a testament to better conversations that are meaningful, timely and appropriate—all at a moment when people are deciding how and when they will be ready to travel again.

The platform put happy times at the front of mind for Resort Collection’s new and old audience alike.

As they’re phasing back into operation, the platform is now helping the collection immediately start welcoming this warm audience to their newly reopened properties.

And as units book and first guests arrive, they, too, will become storytellers, continuing to grow Resort Collection’s audience, and seeding the funnel in the same way.

Resort Collection recognized the most important lesson in the pandemic: keep your audience at the center. Sparking the right conversations with that audience, and nailing timing and tone are incredibly important.

By prioritizing these efforts, when the time is right for both your properties AND your audience, they’ll be there for you.

How collaboration helps these small Key West hotels see spectacular results that will live beyond the pandemic

Tucked among tropical foliage, and in the company of buzzing scooters and free-range chickens, eight boutique properties scatter the eclectic neighborhoods of Key West. The inns, B&B’s and small hotels are each unique except for a theme of pastel hues and a proximity to Ernest Hemingway’s favorite watering holes.

Yet each was looking for a way to attract more travelers within the country’s southernmost vacation outpost.

At the time, their parent company, Riley Hotel Group, ran all eight as a collection, but marketed the properties individually. And one big opportunity stood out: collaboration.

A platform to work together

When Riley switched on the Flip.to platform, our teams worked closely to not only reach and inspire a bigger audience, but also to build an overall plan to help all eight hotels collaborate.

In those conversations, Flip.to Account Manager, Joseph Meuse, also recognized the need to speak to travelers with a unified voice and to build awareness of the other hotels in the family. That suggestion garnered more fuel to continue evolving The Key West Collection by Riley, a plan that grouped the boutiques together in strategy, marketing and content, and would introduce the sister properties to travelers who previously knew no affiliation.

Riley the Rooster debuted as the hero of the new logo, and excitement built for the official kickoff of the platform.

A launch and a pandemic

Photo submission from April A. showing man holding a rooster and a hen. — Photo submission from April A.

Just when the new brand started to take off, the bottom fell out of the market as the pandemic swept the nation and grounded travel. While excitement deflated quickly, the groundwork from the collaboration proved to be timely.

The eight properties in the Key West Collection are now working together on a single Flip.to platform to inspire an audience of travelers, and rebuild their marketing funnel while the island is shuttered.

Their audiences, once compartmentalized, are learning about the group in a more authentic way. They’re also growing a team of storytellers who are actively introducing their friends and families to the entire collection. That sets up the properties to be in a great position when the time is right.

The impact of collaboration

The introductions are adding up at a brisk pace. That’s no small feat considering the collection only counts a total of 105 rooms.

Their marketing team is adding great value at the moment, which is bringing The Key West Collection by Riley more than 3,600 dreamers that they can speak to until the Hemingway daiquiris are flowing again.

An extension of your marketing team

Flip.to and Joseph proved to be an extension of The Riley Group team, and a partner willing to join in thinking big to overcome its challenges. Neither could have foreseen the biggest challenge to date, but those initial conversations show getting the fundamentals right is the best way to weather any storm.

How 3 properties are adjusting their marketing during the pandemic, and how you can too

“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less,” stated Nobel prize winning physicist and chemist, Marie Curie.

COVID-19 has thrashed our industry. The challenges are great, but the decisions and adjustments made today will ultimately decide the future as our industry emerges into a changed world.

As Curie suggested, the more information we have, the better positioned we are to do that. (As you’ll read below, wine also helps.)

When traditional marketing isn’t an option

At Flip.to we’re working hard to help our customers understand, strategize and adapt. The goal is to set the stage for the most profitable rebound while resources are limited.

With traditional marketing off the table, it’s critical to maintain a relationship with your audience of travelers, or risk degradation, with your audience ‘going cold’.

As properties continue to grow that audience for the time when travel is back, it’s equally important it’s done in a way that builds relationships and avoids missteps.

How our customers are adapting

Our Account Management team is working with customers on the platform to maintain and grow these audiences during downtime—in the right way.

Take a peek at some of those stories in action, and check back for more in the coming days and weeks.

STONEWALL RESORT

Roanoke, West Virginia

With travelers grounded at home and cabin fever setting in, Stonewall Resort launched a Flip.to campaign called “Travel Buddies,” asking their audience to share stories of adventures past with a favorite companion.

The platform rekindles the feelings surrounding those memories while making authentic connections with the storytellers and audiences they’re reaching.

Beyond maintaining their current audiences, Stonewall Resort aimed to reach a new, wider audience so that they could build a funnel of conversations to tap into when the time is right.

They invited anyone to share a ‘Travel Buddies’ story, even if they hadn’t visited in the past. Growing their team of storytellers exponentially increased the impact they earned.

In fact, the 208-room resort has been introduced to 608,438 friends and family directly by their storytellers in the first 3 weeks starting March 24th—all reached organically.

That adds up to fourteen times more than their already healthy audience of existing followers and fans, and is a great set of travelers to engage more down the line.

THE GUEST HOUSE AT GRACELAND

Memphis, Tennessee

Elvis Presley fans can’t help falling in love with The Guest House at Graceland’s “Taking Care of Business” campaign.

By sharing memories from a past visit to Graceland or The Guest House, past guests can play along with The King. For those feeling lonesome tonight, the Guest House also welcomes stories from anyone sheltering in place, even if they have never visited Memphis.

It’s a playful approach that has a new audience professing their burning love with stories.

Elvis fans are passionate. And since kicking off April 1st, in two weeks The Guest House has been introduced to an audience of nearly 250K by their storytellers.

Beyond that, they’ve earned almost 2,000 warm leads. These are the friends and family of storytellers now in conversation with the 450-room property thanks to the platform—helping to be present and useful to those dreaming about getting back to travel without the pressure to ‘buy now’ weighing on their suspicious minds.

HARVEST INN

St. Helena, Napa Valley, California

If the best memes of the pandemic are any indication, wine has played an important role in the national mood. A hectic reality resulting from school closures and working from home, colloquially referred to as “WFH,” has made the product of the vine an even more popular stress reliever.

In their “An Enchanting Slice of Napa Valley” Flip.to campaign, the Harvest Inn introduced a playful spin on WFH—Wine From Home. The invite calls on wine lovers everywhere to share their best moments of enjoying wine from wherever home may be.

The platform is introducing wine-lovers the world over to both Napa Valley and Harvest Inn. So far, to the tune of 88,933 friends and family, and thousands of new conversations with future travelers.

For a property with only 74 rooms, this is helping grow an audience of dreamers at a time when the power has been effectively cut to the “book now” button.

Until travel is ready, the platform is in conversation with the right content and context, leaving Harvest Inn with an audience primed for planning and booking later on., That audience is a wine-loving demographic, which is a great fit for Harvest, and earned at the lowest cost.

Inspiring your own audiences

When putting together your strategy, remember it’s important to empathize with your audience. Travelers share your concerns (and probably disappointment that their plans are on hold).

Here’s some of our take:

Include what makes your destination unique (wine, beach, Elvis, etc.)
Make sure the call-to-action is broad enough to reach the widest audience
Inject personality and lighten the mood, but take care to be empathetic toward the difficult situation many face
Have someone from your team kick off the campaign with a homemade video

As always, even remote, our AM team is here to help. We all need to be prepared for the moment the economic engine starts to rumble back to speed.

Advocacy at work: storytellers helping condo resorts shine

With OPMA Spring Executive Summit around the corner, we’ve been taking some time to reflect on this amazing partnership, while also looking ahead at 2019 for property managers.

That’s inspired us to also take some time to celebrate some of our fellow OPMA members and property managers who are tapping the advocacy marketing platform to create authentic conversations, nurture lasting relationships, and craft rich experiences with their property at the center.

Take a look at a few of our personal favorite storytellers at work for these properties, each and every day.

Atlantica Resort

Atlantica Resort is at the center of this memory from Morgan and her family. The impact is growing each and every day, with Morgan alone reaching over 1,700 site visitors and 150 warm leads to folks just one degree away—and the perfect fit for this beachside resort.

Sandestin Golf and Beach Resort

With advocacy, Sandestin is winning new audiences who are the perfect match for their resort. Jennifer and Louise joined their fellow travelers who shared their stories worldwide, reaching an audience of nearly a quarter-of-a-million and earning over 2,700 warm leads in only 4 months.

What’s that mean for Sandestin? They’re building new relationships and sparking authentic conversations in the most trusted way possible, at a scale like never before.

Resort Collection

Angela and Matt were fellow guests at Resort Collection. These storytellers joined other travelers who helped earn thousands of warm leads—now in authentic, personal conversations—to nurture for a future visit to this Panhandle property.

Sterling Resorts

With Flip.to, Sterling Resorts is winning over new audiences who are the perfect fit.

In fact, Barbara and Brittany are just two guests who joined fellow storytellers who are helping reach an audience of over 94,000 each and every month.

The Beach Club

By tapping Flip.to, The Beach Club’s guests are sharing the highlights of their stay with friends and family worldwide, driving the warmest traffic with higher conversion for pennies on the dollar.

Turquoise Place

Betty and Stephanie shared their experiences with Turquoise Place at the center to those who matter the most—their family and friends.

This like-minded demographic went on to share these stories, too. Together, they’re helping Turquoise Place reach new audiences of over 85,000 each and every month, helping this family-friendly, beachside property earn hundreds of personal introductions to an audience who are just one degree away.

Vista Cay Resort

Building relationships with travelers has always been a top priority for the team at Vista Cay Resort. Each and every day they craft rich experiences for every traveler’s journey with their brand at the center.

Guests like Gayle and Kara, shared their incredible stories to friends and family—other like-minded travelers—which helped the Vista Cay earn hundreds of warm introductions to future travelers the perfect demographic for their resort.

These are just a few of the storytellers netting new audiences of travelers, each and every day. If you’d like to see what the advocacy marketing platform can do for your property or condo resort, let’s talk!

Storytellers at work: spark relationships with new audiences

Hotels strive to deliver hospitality to create memories their guests will rekindle. And spreading the word about these moments-made-special, or standout service? That’s always going to be most impactful when done by those who experienced it first-hand: your guests.

Letting travelers tell their stories is not only authentic and trusted, but also introduces your property to quality, new audiences at a massive scale.

That’s what Flip.to is all about. We turn travelers into storytellers who help organizations—large and small—drive high-quality, warm traffic with higher conversion than any other marketing channel.

And today, we’re looking at a few of our current favorites.

Lake Arrowhead Resort and Spa

Jeniah and Matthew were just two travelers alongside fellow guests at Lake Arrowhead Resort who’ve helped their property reach over 50,000 like-minded future travelers in just the last 3 months. This has helped earn hundreds of warm leads, each in 1-to-1 personal conversations with this mountainside property.

La Concha Renaissance Resort

Thanks to Yaniara and other traveler-turned-storytellers, a new audience of over 60,000 was reached in only 90 days, earning nearly 1,000 warm leads. The best part? Each one of those future travelers being nurtured down the path to becoming future guests.

Banyan Tree Mayakoba

Kyle and Cory were just two travelers who visited Banyan Tree Mayakoba that shared the highlight of their stay with the property at the center. Together with fellow guests, Banyan Tree reached an audience of 164,568, earning over 4,000 warm leads to the waterside resort in just 4 months.

But what does that really mean? They’re sparking relationships with this new audience in the most authentic way possible, and nurturing personal conversations with each and every one.

Art Ovation Hotel

Robin and Dorene were fellow guests at Art Ovation Hotel. These storytellers joined other travelers who helped earn hundreds of warm leads, now in thoughtful conversations that are leading down the path to a future stay—opening up an entirely new channel, for pennies on the dollar compared to other marketing efforts.

Viceroy Los Cabos

Anayeli—traveler to Viceroy Los Cabos—shared this incredible story with her friends & family—other like-minded travelers the perfect fit for their luxury, beachside property—she helped the resort earn hundreds of personal introductions to an audience who all just one degree away.

Playa Largo Resort & Spa

With the advocacy marketing platform, Playa Largo Resort is winning over new audiences who are the perfect fit, each and every day. Lucas and Marisa joined fellow storytellers who are helping reach an audience of over 60,000 potential guests each and every month. This helped earn over 2,700 leads who are in 1-to-1, personal conversations with Playa Largo.

These are just a few of the many unforgettable experiences being shared to new audiences of travelers each and every day. If you’d like to see more, let’s talk!