A sneak peek at Group Advocacy

There’s a lot going on behind the scenes here at Flip.to. Fueled by our very own bean-to-cup coffee machine, (more on that here,) our team of product designers and engineers are constantly working to enhance the platform and create a better experience for our users. Group advocacy is the latest example of this innovation, as we aim to weave advocacy into every level of the guest experience.

The new Group Advocacy is a big enhancement in a hotel’s ability to use advocacy with group business. Hotels can now easily import events, create and manage campaigns to target groups with specific incentives, track statistics across campaigns, and more.

So what does this all mean for our hotel partners? Well, now all of your hotels’ weddings, meetings, or corporate groups are stories ready to be told by these guests to their friends and family. And it’s through those stories that your hotel can reach more travelers worldwide, and deliver each one a unique, inspired experience that takes them down the path of becoming a future guest.

This is thanks to our integration with Lanyon Passkey—part of Lanyon’s Smart Hotel Cloud software—that lets hotels streamline and automate meeting and event bookings. Used by thousands of hotels, destinations, and meeting-planners worldwide, it’s easy to manage hotel accommodations for events of all sizes.

There’s more to follow, but enjoy a taste of Group Advocacy below. (For current customers, log in and take a peek at this new feature on your account!)

Group Advocacy
Group Advocacy

Get to know your hotel advocates with search

Flip.to continues to expand the features in the newest Advocates section! This new addition to the account provides insights into your hotel advocates on an individual level.

Advocates list view

Filter and sort to easily navigate your hotel advocates: All, advocates with Photos, or advocates with Quotes. A dropdown allows you to sort further by recent activity, top advocates, photos or quotes for curation.

Advocates detail view

From there, select any card to view details including connections, visitors and sign-ups. A series of stories is chronologically presented about their engagement with your hotel. Pre-stay, Post-Stay, Photo-Contest are all here, as well as other information that may have been captured, like the booking date and stay dates.

Introducing Advocate Search
Looking for someone? Now search for advocates by name, reservation number or email address. Click through result cards to navigate to individual advocate details.