HotelAdvocacy Archives - Page 7 of 7

Guest photos go viral for The Shores Resort with Flip.to Photo Advocacy

Guest stories pave way for huge marketing reach for The Shores Resort and Spa

ORLANDO, FL – JANUARY 2015 – The Shores Resort and Spa has recently switched on an entirely new marketing channel as guests compete to fill the resort’s amazing library of authentic photos. After The Shores Resort launched Photo Advocacy, guests have shared photos of their favorite vacation moments with hundreds of thousands of friends and family.

The Shores Resort & Spa

Flip.to Photo Advocacy encourages hotel guests to enter into photo contests that The Shores uses to turn memorable moments into amazing brand connections around the world. Guests share their photos of The Shores Resort to their social networks as they compete for votes in the contest. Contestants get competitive as they share to win.

“The reach of Photo Advocacy can be astounding. One entrant was a travel blogger with 428,000 followers who sought out votes through her social media – sending her voters (and potential guests) directly to the hotel’s website,” said Debi Moses, Senior Director of Sales for Flip.to. “No amount of marketing can have the kind of trusted reach that your guests have combined.”

The Flip.to platform makes it easy for The Shores’ marketing team to curate a hotel’s brand story through the creativity and the authentic voice of their guests. Photo Advocacy helps turn social connections into new guests.

Unlike traditional hashtag photo contests, guest photos are chosen and approved by the resort, linked to the brand and carry full copyright permissions. This allows the hotel to repurpose and reuse the photos in all of their social media channels. Photo Advocacy photo contests run perpetually so there is always a stream of new photos to choose from, vote on and share to promote The Shores Resort.

“Flip.to’s first Photo Advocacy contest, ‘The Shores Outdoors,’ allowed our guests to embrace their inner photographer and resulted in sharing amazing scenic shots that I can honestly say would rival a professional. It is no wonder so many went viral!” said David Rijos, General Manager of The Shores Resort & Spa.

The Shores Resort & Spa, Pool

The Shores Resort & Spa is an AAA Four-Diamond luxury beachfront hotel in Daytona Beach, Florida, and one of the first hotels to launch Photo Advocacy. Guests submitted photos that included beautiful sunrises, children playing on the beach, messages in the sand and striking ocean views from hotel balconies.

“Flip.to continues to amaze us with their innovative approach to harnessing the power of our happy hotel guests and turning them into our property’s brand ambassadors. Everything we do with them is a big win-win!” Rijos added.

To find out more about how Flip.to can help you tap into an entirely new marketing channel and earn new guests, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Learn more about Photo Advocacy at www.flip.to/photoadvocacy.

Flip.to is “secret sauce” for The Oliver Hotel’s off the charts guest engagement & room sales boost

The Oliver Hotel joined forces in 2012 with Flip.to to help spread the word about its updated Southern charm, sophistication and amenities

ORLANDO, FL – DECEMBER 2014 – The Oliver Hotel, a historic, boutique hotel in downtown Knoxville, Tennessee, underwent renovation and renaming in 2011. The hotel joined forces in 2012 with Flip.to, the brand advocate platform, to help spread the word about its updated Southern charm, sophistication and amenities.

The Oliver Hotel

The partnership has been so successful that the 28-room hotel booked an astounding 430 room nights through Flip.to’s guest advocacy in the past year.

“Flip.to is The Oliver Hotel’s secret sauce. We hate to give away the recipe but Flip.to is the future of hotel social media,” said Mike Riley, GM of The Oliver Hotel. “Our engagement rate is off the charts, and Flip.to has lead to at least a direct 5% increase in total annual room sales, not to mention the word of mouth it creates down the line.

“Furthermore, Flip.to gives us an easy way to immediately gauge guest feedback the moment they step out the front door. If you don’t believe me, check out the front page of our website – it’s like our very own TripAdvisor,” added Riley.

Right at the time of booking, Flip.to encourages guests to share their upcoming trip to The Oliver Hotel with their social connections around the world. This drives friends and relatives to a uniquely personalized hotel website experience and leads them down the path of becoming future guests.

Oliver Royale

“When guests love a hotel, they want to let everyone know,” said Debi Moses, Senior Director of Sales for Flip.to. “And The Oliver Hotel is a hotel guests love. Flip.to offers a way to share that excitement in a way where everybody wins – guests, friends, and the hotel’s bottom line.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Flip.to helps Florida Mall Hotel engage guests like never before, resulting in huge ROI

Flip.to has helped the hotel staff kick off engagement with their guests right at the time of booking, building brand connections with guests’ friends and family and most importantly, earning new guests

Florida Hotel Foyer

ORLANDO, FL – OCTOBER 2014 -Even before guests arrive at The Florida Hotel & Conference Center, a public conversation about their upcoming stay is already underway. Flip.to, the brand advocate platform, has helped the hotel staff kick off engagement with their guests right at the time of booking, building brand connections with guests’ friends and family and most importantly, earning new guests.

“We actively engage with each new guest who shares with their network via Flip.to, and 50% answer and engage in online conversations with us, resulting in more views by friends, direct bookings, more potential customers for the future and more fans and followers on each of our social sites,” said Simone Kuska-Villanueva, Director of Sales and Marketing for The Florida Hotel Orlando & Conference Center.

“It’s hard to buy recognition in this technology-driven world we work in. We have to always think of ways to increase traffic to our own website, and Flip.to has played a huge role in it,” said Kuska-Villanueva. “We can’t wait to see what’s next!”

Florida Hotel Breakfast

Flip.to turns guests into advocates as they share with their social connections about their upcoming stay at The Florida Hotel, making them a personal and trusted part of the hotel’s marketing force. A unique experience on the hotel’s website for each and every friend of the guest takes them down the path toward a future booking at the hotel.

“The Florida Hotel is utilizing the features of Flip.to brilliantly,” said Debi Moses, Senior Director of Sales for Flip.to. “With every new mention of their hotel online, they are increasing both their exposure and their guest endorsements. Our mission is to help hotels earn new guests, and we are thrilled how The Florida Hotel is using our platform to do just that.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Flip.to drives off-season bookings with the help of peak season guests of KeyLime Cove

Flip.to helps KeyLime Cove get unusually high bookings in slow season

Indoor Waterpark at KeyLime Cove

ORLANDO, FL – OCTOBER 2014 – Within one month of launching Flip.to during their peak summer season, guests of KeyLime Cove Indoor Waterpark Resort spread the word about their upcoming trip to over a hundred thousand friends and family around the country, driving future bookings for a time of year that is typically a little slower.

“KeyLime Cove launched Flip.to toward the end of a busy occupancy period. Not only did we have nearly 30% of online guests sharing their visit on social media, but we saw a nice boost in inbound visitors to our website and to our Facebook business page,” said Jennifer Evans, Marketing Manager for KeyLime Cove.

“Our team was thrilled with how guests embraced the opportunity for interaction. At the end of the day, it’s about ROI – and we’ve got future bookings during non-peak periods to validate that Flip.to works,” said Evans.

“Guests who share during the peak season reach more connections who may make future plans during your slow season,” said Debi Moses, Senior Director of Sales for Flip.to.

Duval Street at KeyLime Cove

“Whether it’s your peak or non-peak season, Flip.to helps reach an extraordinarily wide audience of friends and family thanks to your advocates, and brings those new connections back to your website for future bookings. And that is a very good thing for your bottom line.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Luxury Hollywood hotel reaches upscale clientele with Flip.to

Since implementing the brand advocacy platform six months ago, Chamberlain guests have shared about their stay with 143,000 friends and family around the world

Lobby at Chamberlain West Hollywood

ORLANDO, FL – SEPTEMBER 2014 – How do you reach thousands of potential guests who want a dramatic, luxurious West Hollywood experience when they stay in LA? That was the question for the Chamberlain West Hollywood, which wanted to extend their marketing reach beyond their strong social media presence.

The answer was Flip.to. Since implementing the brand advocacy platform six months ago, Chamberlain guests have shared about their stay with 143,000 friends and family around the world – people who likely share their upscale demographic, and who desire a luxury hotel when they visit LA.

“Flip.to has been able to drive bookings and awareness to our upscale boutique hotel,” said John Douponce, General Manager of the Chamberlain West Hollywood. “Fully 21% of our guests have shared about our hotel with their friends.”

Guests shared a branded message with their personal networks through Flip.to, becoming an integral marketing tool by creating a personal awareness about the hotel for every one of their connections. Each guest post directed their friend or relative to the hotel’s website, which Flip.to then dynamically personalized for each and every guest connection.

Guestroom at Chamberlain West Hollywood

“Chamberlain West Hollywood is a luxury hotel, and wanted to reach a similarly upscale clientele,” said Debi Moses, Senior Director of Sales for Flip.to. “The beauty of Flip.to is that whether your hotel is high-end or limited-service, your guests will share with friends who are similar to themselves. That’s your core market.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Shore Hotel reaches millennial travelers with Flip.to’s innovative approach

Santa Monica hotel has reached nearly 150,000 of their guests’ social connections, a large percentage of tech-savvy Millennial travelers

The pool at Shore Hotel

ORLANDO, FL – AUGUST 2014 – Since launching Flip.to in April 2014, Shore Hotel in Santa Monica has reached nearly 150,000 of their guests’ social connections – a demographic with a large percentage of tech-savvy Millennial travelers.

“We were immediately intrigued by the concept and the platform. Flip.to provided us with an innovative way to engage our existing guests and increase direct bookings through our website,” said Lori Harrison, Director of Sales and Marketing for Shore Hotel. “The market is saturated with Millennial travel buyers who eagerly reach out to their networks, so we are now able to reach this demographic through technology. We’ve been pleased with Flip.to’s awareness of the travel market, and the resulting ROI with their product.”

Flip.to encourages guests of Shore Hotel to become brand advocates. Each advocate spreads the word about their upcoming stay to friends around the world, who are typically a similar demographic as the guest. That makes these trusted brand connections extremely valuable to the hotel, because they’re targeted at the travelers who have a high potential of being a future guest.

Flip.to then creates a personal experience for each one of their guests’ social connections, with the goal of turning them into a guest.

Ocean view at Shore Hotel

“Shore Hotel has had an impressive growth across several areas, but their increase in guest connections stands out the most. The friends of their guests are the exact demographic that hotel is trying to reach and the results speak for themselves,” said Debi Moses, Senior Director of Sales for Flip.to. “Our platform has increased their web traffic, sign-ups, and bookings across the board.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Four uniquely different hotels reach 48,000 connections in two months with Flip.to

Within two months of implementing Flip.to, they had connected with nearly 48,000 friends and family of guests

Bentley South Beach

ORLANDO, FL – JULY 2014 – Menin Hospitality owns the Bentley South Beach on the famed Ocean Drive; Gale South Beach, a luxury boutique 87-room Art Deco hotel; the Zen-like Sanctuary South Beach; and the Raffaello Chicago, centrally located on the famed Miracle Mile.

Searching for a way to effectively leverage the marketing power of their guests across the four unique hotels led Menin Hospitality directly to Flip.to.

Within two months of implementing Flip.to, they had connected with nearly 48,000 friends and family of guests.

26% of Menin Hospitality’s guests across all four properties shared a branded message with their personal networks through Flip.to, becoming an integral marketing tool for the hospitality group by creating a personal awareness about the hotel for every one of their connections. Each guest post included a unique link that directed their friend or relative to the hotel’s website, which Flip.to then dynamically personalized for each and every guest connection.

“Menin Hospitality is always looking for new and innovative ways to reach our present and future guests,” said Marisa Marcus, Director of Marketing for Menin Hospitality. “After two months of utilizing Flip.to, it has become a go-to social platform for the company. We have seen significant increases in connections, unique website visits and email sign-ups, ultimately resulting in an increase of guests staying with us at our hotels.”

Kaskades Suites at Gale South Beach

“Flip.to allows hotel groups to deploy a guest referral strategy across multiple properties and locations that vary in every way, with great results and consistency,” said Debi Moses, Senior Director of Sales for Flip.to. “Never before Flip.to has this been possible for groups like Menin.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Home sweet homepage

One of our newest components is absolutely killing it for our customers. It helps convert those website visitors who are just browsing around on your website into guests—turning them from lookers into bookers.

The Flip.to homepage component drives more bookings and grows a hotel’s reach. Here’s how:

First, it uses a short, curated quote from a guest. Words that are timely, glance-able and straight from someone who just stayed at your hotel are really compelling.
Second, Flip.to pairs that quote with a new call-to-action for hotels. The homepage component drives folks to book now but if they’re not ready at that moment, rather than just wandering away, they can lock in the incentive in two clicks. Your hotel learns who that anonymous website visitor is and now has a placeholder in their inbox (the Flip.to certificate that is emailed to them).

Well, that’s swell but the numbers are what get me excited. Hotels that use this component get 300% more sign-ups across the platform. That’s 300% more email addresses and a 300% larger reach for your hotel.

Even more impressive, on average 10.5% of website visitors to your site who engage with the homepage component end up booking a room (6.5% click book now and 4% sign up for an incentive and come back to book later).

It’s incredibly simple to curate quotes and get the homepage component going (if you’re not already). Plus it’s currently included with your subscription at no extra cost! Get in touch if you’d like to learn more.