Tag: Social

Two celebrity guests reach over 56,000 like-minded travelers for the Atlantic Hotel & Spa in Fort Lauderdale

ORLANDO, FL – NOVEMBER 2014 – Two TV broadcasters spread the word to their massive social networks about their upcoming stay at the Atlantic Hotel & Spa in Fort Lauderdale with the help of the brand advocate platform, Flip.to.

“We were extremely fortunate to reach 56,000 people from just two guests – that is priceless publicity for our hotel. Flip.to is truly engaging. An amazing amount of our guests and their friends use the incentives earned for future travel,” said Scott Frothingham, Hospitality Revenue Consultant for the Atlantic Hotel & Spa. “Flip.to has been great on reaching a completely different area of social media versus your traditional review sites and getting a few ‘likes’ here and there.”

Many guests have hundreds, if not thousands of potential future guests in their social networks. Flip.to encourages guests to spread the word about their upcoming stay with their friends and family, and provides a personal experience for each, while taking them down the path toward a future booking at the hotel.

“Whether your guests have 100 or 30,000 connections, a personal endorsement builds strong trust and brand awareness, bringing traffic directly to your site,” said Debi Moses, Senior Director of Sales for Flip.to. “That traffic turns into booked room nights or plans for a future stay. Either way it’s a win for your hotel.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Since implementing the brand advocacy platform six months ago, Chamberlain guests have shared about their stay with 143,000 friends and family around the world

ORLANDO, FL – SEPTEMBER 2014 – How do you reach thousands of potential guests who want a dramatic, luxurious West Hollywood experience when they stay in LA? That was the question for the Chamberlain West Hollywood, which wanted to extend their marketing reach beyond their strong social media presence.

The answer was Flip.to. Since implementing the brand advocacy platform six months ago, Chamberlain guests have shared about their stay with 143,000 friends and family around the world – people who likely share their upscale demographic, and who desire a luxury hotel when they visit LA.

“Flip.to has been able to drive bookings and awareness to our upscale boutique hotel,” said John Douponce, General Manager of the Chamberlain West Hollywood. “Fully 21% of our guests have shared about our hotel with their friends.”

Guests shared a branded message with their personal networks through Flip.to, becoming an integral marketing tool by creating a personal awareness about the hotel for every one of their connections. Each guest post directed their friend or relative to the hotel’s website, which Flip.to then dynamically personalized for each and every guest connection.

“Chamberlain West Hollywood is a luxury hotel, and wanted to reach a similarly upscale clientele,” said Debi Moses, Senior Director of Sales for Flip.to. “The beauty of Flip.to is that whether your hotel is high-end or limited-service, your guests will share with friends who are similar to themselves. That’s your core market.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Santa Monica hotel has reached nearly 150,000 of their guests’ social connections, a large percentage of tech-savvy Millennial travelers

ORLANDO, FL – AUGUST 2014 – Since launching Flip.to in April 2014, Shore Hotel in Santa Monica has reached nearly 150,000 of their guests’ social connections – a demographic with a large percentage of tech-savvy Millennial travelers.

“We were immediately intrigued by the concept and the platform. Flip.to provided us with an innovative way to engage our existing guests and increase direct bookings through our website,” said Lori Harrison, Director of Sales and Marketing for Shore Hotel. “The market is saturated with Millennial travel buyers who eagerly reach out to their networks, so we are now able to reach this demographic through technology. We’ve been pleased with Flip.to’s awareness of the travel market, and the resulting ROI with their product.”

Flip.to encourages guests of Shore Hotel to become brand advocates. Each advocate spreads the word about their upcoming stay to friends around the world, who are typically a similar demographic as the guest. That makes these trusted brand connections extremely valuable to the hotel, because they’re targeted at the travelers who have a high potential of being a future guest.

Flip.to then creates a personal experience for each one of their guests’ social connections, with the goal of turning them into a guest.

“Shore Hotel has had an impressive growth across several areas, but their increase in guest connections stands out the most. The friends of their guests are the exact demographic that hotel is trying to reach and the results speak for themselves,” said Debi Moses, Senior Director of Sales for Flip.to. “Our platform has increased their web traffic, sign-ups, and bookings across the board.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

Within two months of implementing Flip.to, they had connected with nearly 48,000 friends and family of guests

ORLANDO, FL – JULY 2014 – Menin Hospitality owns the Bentley South Beach on the famed Ocean Drive; Gale South Beach, a luxury boutique 87-room Art Deco hotel; the Zen-like Sanctuary South Beach; and the Raffaello Chicago, centrally located on the famed Miracle Mile.

Searching for a way to effectively leverage the marketing power of their guests across the four unique hotels led Menin Hospitality directly to Flip.to.

Within two months of implementing Flip.to, they had connected with nearly 48,000 friends and family of guests.

26% of Menin Hospitality’s guests across all four properties shared a branded message with their personal networks through Flip.to, becoming an integral marketing tool for the hospitality group by creating a personal awareness about the hotel for every one of their connections. Each guest post included a unique link that directed their friend or relative to the hotel’s website, which Flip.to then dynamically personalized for each and every guest connection.

“Menin Hospitality is always looking for new and innovative ways to reach our present and future guests,” said Marisa Marcus, Director of Marketing for Menin Hospitality. “After two months of utilizing Flip.to, it has become a go-to social platform for the company. We have seen significant increases in connections, unique website visits and email sign-ups, ultimately resulting in an increase of guests staying with us at our hotels.”

“Flip.to allows hotel groups to deploy a guest referral strategy across multiple properties and locations that vary in every way, with great results and consistency,” said Debi Moses, Senior Director of Sales for Flip.to. “Never before Flip.to has this been possible for groups like Menin.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.