One of the important aspects of collaboration is that—beyond being a sustainable strategy for growth—it grows to become a long term competitive edge.
We’ve seen this proven in Myrtle Beach. Now in a record-performant year after one of the fastest rebounds in the country, early collaboration was the foundation for their recovery.
We’re now 5 years in to the partnership. In lockstep with Alex Husner, CMO of Condo-World and newly elected Chair of the Board of Visit Myrtle Beach, we’ve seen the community soar.
We sat down with Alex to talk about the big wins both organizations have seen, including how the platform is driving their decision-making, a better path to conversion, and tackling their big rocks.
Early adopters
Condo-World and Visit Myrtle Beach agreed that having better conversations and more authentic relationships with travelers would naturally lead to better conversion. That led them to become early adopters of the platform.
“We all knew that there was a better way; a more personalized way to get guests along the funnel.”
Collaborative insights drives decision making
The insights gained from across the community l have helped everyone understand what’s making the most impact down to dollars. That has shaped marketing efforts in real time, and has led to exponential growth in audience and revenue.
“Through Flip.to we’ve been able to build one of the most sophisticated data structures of any DMO in the country.”
Winning over travelers
Whether in the dreaming phase, planning phase or booking phase, Flip.to helps Condo-World and Visit Myrtle Beach reach a high-quality audience, inspiring them with the right message at the right time in their traveler journey.
“We’ve been able to use Flip.to to make more informed decisions on our advertising.”
Better conversations with travelers
A reimagined booking path, Discovery sparks conversations with planners on both sites in a more authentic way, building an audience, learning their intent, and winning them over. This, of course, leads to increased revenue.
“We’ve really flipped the script on how abandonment works. We know there’s a lot of nurturing that needs to happen along the way, and through Flip.to we’re able to do that.”
Impact
The Flip.to platform is helping Condo-World and Visit Myrtle Beach grow an owned audience of travelers, enabling them to have better conversations with that audience, and following the impact of those relationships all the way down to dollars.
“Working with the Flip.to team could not be better. They’re passionate about what they do. They’re passionate about technology, but they’re also passionate about travel.”
And it’s working better than we could have dreamed. So far this year, we’ve helped earn and track $37 million across all of Myrtle Beach.
That’s on top of the high quality audience growth, and all of the other benefits of the platform— including a mission that’s been a sustaining factor for their travel industry: collaboration.
