Santa Monica hotel has reached nearly 150,000 of their guests’ social connections, a large percentage of tech-savvy Millennial travelers
ORLANDO, FL – AUGUST 2014 – Since launching Flip.to in April 2014, Shore Hotel in Santa Monica has reached nearly 150,000 of their guests’ social connections – a demographic with a large percentage of tech-savvy Millennial travelers.
“We were immediately intrigued by the concept and the platform. Flip.to provided us with an innovative way to engage our existing guests and increase direct bookings through our website,” said Lori Harrison, Director of Sales and Marketing for Shore Hotel. “The market is saturated with Millennial travel buyers who eagerly reach out to their networks, so we are now able to reach this demographic through technology. We’ve been pleased with Flip.to’s awareness of the travel market, and the resulting ROI with their product.”
Flip.to encourages guests of Shore Hotel to become brand advocates. Each advocate spreads the word about their upcoming stay to friends around the world, who are typically a similar demographic as the guest. That makes these trusted brand connections extremely valuable to the hotel, because they’re targeted at the travelers who have a high potential of being a future guest.
Flip.to then creates a personal experience for each one of their guests’ social connections, with the goal of turning them into a guest.
“Shore Hotel has had an impressive growth across several areas, but their increase in guest connections stands out the most. The friends of their guests are the exact demographic that hotel is trying to reach and the results speak for themselves,” said Debi Moses, Senior Director of Sales for Flip.to. “Our platform has increased their web traffic, sign-ups, and bookings across the board.”