Introducing Invitations: Grow your largest team of storytellers yet

Advocates are powerful. They’re helping destinations, hotels, and rental properties compete from the point of inspiration—connecting with new & future travelers in a more meaningful way to win them over from the start.

(And we’ve shown you the impact: it’s that big.)

So how do you get even more? More advocates sharing their travel stories… more introductions… more wins!

Introducing: Invitations.

In just a matter of clicks, earn incredible impact when you widen your scope to even bigger audiences. Invite past travelers, their friends and family, your own audiences, and anyone else to share their experiences with your travel brand at the center.

And thanks to your growing team of travelers-turned-storytellers, you’ll spark new conversations with the warmest, most receptive audience yet—at a scale like never before.

Take a peek:

 

If you’re ready to put Invitations to work for your travel brand, reach out. We’ll share how you can power growth (plus warmer relationships and a whole lot more) with advocacy.

Better together: Fueling great partnerships

Here at Flip.to, our place in the industry is pretty unique. We get the chance to work with some incredible travel brands—and more importantly with the talented people behind them.

While that includes hotels, resorts, vacation properties, destination marketers, and the like, it includes the wide array of folks we call friends and partners.

So, what makes a great partnership? For one thing—some of the same things that make great friendships, and that’s great people.

Aside from that, we see partnerships as an opportunity to lean on our relative strengths in ways that everyone benefits. That means joining forces with forward-thinking vendors, agencies, and even individuals who embrace where we strive to take travel marketing.

Core to those values are the power of storytelling and authenticity. Combined, they unlock the ability to reach and inspire travelers, nurturing them along their journey to conversion (rather than flooding them with an overabundance of “book nows” and discount offers).

Ultimately, like us, they aspire to evolve the way hospitality marketing is done in a way that’s a win for travelers, great for business and incredible hospitality all at the same time.

So I’ll ask again—what makes a great partnership?

Look no further than Fuel Travel, a shining example of all of the above. We knew from the start that we’d be a great fit, (and not just because they’re gif-jedi-masters).

From adapting to improve guest experience and prioritizing relationships, to being vocal about marketing values like storytelling, they guide their customers down the best path for their hotel and guests. Fuel goes above and beyond to educate and provide value to the hotel marketing industry far beyond just their products & services thanks to efforts like their blog and podcast content, connection to industry contributors and more.

Fuel’s own COO, Stuart Butler, paid us a visit recently and shared some candid insight on partnering with Flip.to:

 

To learn more about Fuel Travel, hop over to www.fueltravel.com and be sure to check out Fuel’s weekly hotel marketing podcast.

If you’re as passionate as we are about changing the landscape of hospitality marketing and feel like we’d be a great match, let us know. Hospitality moving & shaking is always more fun when you get more great people in the room!

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Watch now: Why Inspiration

Scott and I go back over 20 years. He’s the EVP of Marketing at Visit Myrtle Beach, but he also happens to be a leader in destination marketing. Though the landscape has changed dramatically, Scott has continued to evolve to keep Myrtle Beach top of mind with travelers everywhere.

He’s also someone I’m glad to call a great friend. (Neither of our hairlines has changed in the last 20 years!)

Scott recently sat in with the team here to give his take on why competing in the inspiration phase is such a critical piece of any marketing strategy—a point that resonates (and not just for destination marketers.)

Tune in below as he shares some great insight:

 

The big picture: it’s incredibly hard to compete with the big guys at “Book Now,” and Scott’s take reinventing the approach for travel marketing is spot on.

Dig into more from Tnooz and Google or for more like this, give Scott a follow here.

And for you destination marketers out there—interested in how advocacy is changing the game for destinations worldwide? Let’s chat. (I promise you’ll be in store for a fun conversation.)

Micro-influencers: why trust trumps ads

Micro-influencers can make a huge impact for your hotel marketing strategy—they’re trustworthy, authentic, and can even trump the influence of someone who has a large number of followers. Tune in as I share why:

 

Want to make micro-influencers part of your strategy? Check out Adweek, Venture Beat, and Jeff Bullas, or get in touch with me here.

Meet Matt: team player and pun champion

At Flip.to, we’ve made our careers in hospitality. Now, we’re certified in advocology. (Our science-y approach to turning advocacy into revenue.)

On this team, we aim to hire amazing people, which is why we’d like to introduce Matt—dedicated Account Manager and “punny” guy who settles for nothing less than huge wins for every customer.

 

Want to dig in? Say hello to Matt, or peek at the rest of our advocologists at work here.

Watch now: Introducing Photo River

Right now your site is designed to capture the 1% of travelers who are ready to book immediately. But what about the other 99%? They’re still in decision making mode.

That’s why we’ve introduced Photo River—a new experience designed to bring to light the stories your guests are sharing, right on your site. Infuse more personality, offer up new ways to start a conversation, and bring back some real hospitality into your marketing with Flip.to.

 

Sound interesting? Take a tour, or adventure on to see how easy it is to share guest stories with Flip.to:

Share authentic guest stories in a snap

Authentic stories shared by your guests first hand provide the most candid and genuine insights into your hotel. With Flip.to, we help you unlock these moments—experiences that resonate with travelers.

 

So what can you do you with it then? The boundaries are limitless, but first up—share it! This is real, relevant content that your followers want to see.

We’ve made this incredibly easy—it just takes a few clicks, all the while adding a bit of fun back in your day.

Plus, finding the perfect story to share is simple. Every story that your hotel receives is automatically fitted with descriptions and tagged during the curation process. Easily search, choose and share exactly what you want without the headache of manually organizing your guest-created content on your own.

Start inspiring travel by sharing your guests’ favorite moments. Future travelers learn more about your brand, and your hotel tells a richer story—without any heavy lifting needed.

Watch now: Spark worldwide conversations with the excitement of travel

Strike up compelling conversations with your guests across their entire guest journey. It’ll mean a richer experience for your guests, and a growing team of advocates for your hotel. Watch as your guests bring a level of authenticity that resonates, leading future travelers to experiences that convert. Best of all? There’s no heavy lifting on your part.

 

Sound interesting? Introduce your hotel to the world with Flip.to. Take a tour, or continue on to inspire a global audience below:

Watch now: Impact of a story well told

We’ve shown you how to reach and inspire entirely new audiences of travelers worldwide with Flip.to. Now let’s see what happens when all that goodness comes together for Crystal Lodge, Adrift Hotel, Inn on Fifth and Turtle Bay Resort.

 

Sound interesting? Introduce your hotel to the world with Flip.to. Take a tour, or adventure on to see the impact of advocacy for more hotels below:

Watch now: Introduce your hotel to the people who matter most

Start delivering unique, personal experiences to everyone that visits your site, no matter who they are or where they’re from. You’ll reach a global audience of travelers that are a great fit for your hotel, while converting warm leads into your future guests—each and every day.

 

Sound interesting? Introduce your hotel to the world with Flip.to. Take a tour, or adventure on to see the power of a story well told below: