Stories that inspire: our favorite guest moments from April

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

The Point—Top April 2016

The Point — Orlando, Florida

“We love the updated rooms and you can’t beat the location. The staff is friendly and helpful here!” — Carol K.

Jump in

Carol shared her story to 615 friends and family, earning 189 unique site visits & 73 warm leads for The Point. (So far, this story and the others helped boost the contest reach to over 20,000 new folks perfect for their hotel. With only 2 months down, they’re still growing!)

Crystal Lodge—Top April 2016

Crystal Lodge — Whistler, British Columbia, Canada

“Super friendly staff and great location. Perfect ski valet service.” — Joern J.

Catch air

Future guests get a true sense of what they can expect when they hit the slopes, and Crystal Lodge gets an awesome story to share with future guests.

Shores Resort—Top April 2016

The Shores Resort & Spa, Daytona Beach Shores, Florida

Take a beach day

Not only did Cindy share her story, but so did 4 of her closest friends, driving more than 100 visitors back to The Shores Resort’s site. We like to call this the viral effect.

The Lafayette—Top April 2016

The Lafayette, San Diego, California

“Enough room to swing a cat!!!! Front desk service was exemplary…thanks Ronan! Close enough to walk to the zoo and Balboa Park. Everything you could want…” — Belinda M.

Flashback

Belinda’s story shares how Ronan gave them a sense of hospitality and a more intimate experience. It empowered The Lafayette’s staff, and speaks volume towards the type of service future guests can expect.

Adrift Hotel—Top April 2016

Adrift Hotel & Spa — Long Beach, Washington

“Lounging in our room with a beautiful ocean view to the south, Mimosa in hand – A lovely slow down. Loving Long Beach” — Rachel S.

Tip toe along

Putting guests in the driver’s seat of their marketing drastically boosts this boutique property’s ability to capture timeless moments that reveals their rich story.

Brasada Ranch—Top April 2016

Brasada Ranch — Powell Butte, Oregon

“Our stay at Brasada was amazing! As usual the only part we didn’t love was leaving to come back home.” — Danielle J.

See more of Bend at Brasada

Danielle shared her story to over 300 friends and family, helping Brasada Ranch top over 30,000 warm introductions in just 8 months.

Caribe Royal—Top April 2016

Caribe Royale, Orlando, Florida

“I’m a US soldier and your staff truly made me feel appreciated. It was my engagement weekend and we were a large group, they made sure we were all happy with our rooms and everything was absolutely perfect. Thanks so much for an unforgettable experience.” — Eddy M.

Show some love

Guests at Caribe Royale captured this unforgettable moment and shared with friends and family—the beginning of a lifetime of memories.

Shore Hotel—Top April 2016

Shore Hotel — Santa Monica, California

“Every employee I encountered made eye contact and said ‘hello’ and it looked like they meant it!” — Christopher C.

Soak it in

When a guest calls out what an amazing experience your hotel provided, you don’t have to. (Plus, a stunning shot for Shore Hotel in Santa Monica.)

Shawnee Inn—Top April 2016

The Shawnee Inn and Golf Resort, Shawnee on Delaware, Pennsylvania

“We visit 2-3 times per year with the kids. We love the surrounding beauty, the old time charm and the nostalgia (we married on the front lawn 11 years ago and my husband spent his childhood summers here)…..our Shawnee trips give us a chance to simply be present and enjoy one another – simple, laid back” — Faith P.

Peek at more candid moments

A long tradition of visiting their favorite getaway was shared to over 700 friends and family, helping Shawnee Inn receive 182 unique visits and 60 warm leads. This, and their other spectacular guest stories has boosted Shawnee’s lifetime reach to well over 100,000. (Growing more every day.)


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to March’s stories

Stories that inspire: our favorite guest moments from March

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

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Barefoot Cay Resort — Roatan, Bay Islands, Honduras

“Top notch accommodations in a perfect location with incredibly knowledgeable, caring, attentive and professional dive staff.” — Sherry W.

Dive in
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Adrift Hotel & Spa — Long Beach, Washington

“Our dog is a rescue from Iran and had never seen the ocean before. It was a hoot to let her run off-leash on the beach for the first time; to be completely honest, we weren’t sure she would ever come back! Adrift is a haven for dog lovers and a beautiful destination year-round. We loved visiting in early March, there were times when we had the whole beach to ourselves and the stormy ocean was indescribably beautiful.” — Danielle J.

Take a stroll
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The Stanley Hotel — Estes Park, Colorado

“The hotel and the area are beautiful. Our room was regal!” — Barbi B.

(And our very first drone photo!)

Take flight
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SeaVenture Beach Hotel — Pismo Beach, California

“Room was small but cozy and clean, breakfast was great, hot tub on balcony was very relaxing!” — Dan H.

Grab the wheel
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Hotel El Ganzo — Los Cabos, Baja California Sur, Mexico

“The food, service, and ambiance on the rooftop bar were superb. I’m dreaming of that ceviche!” — Connor S.

Catch some rays
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The Lodge at Woodloch — The Poconos, Hawley, Pennsylvania

“The opportunity to really relax and feel totally pampered. At 8 months pregnant, this was the perfect weekend escape!” — Kate F.

Let’s relax
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Crystal Lodge — Whistler, British Columbia, Canada

“The staff was really helpful when I was booking my room.”
— Delan W.

Hit the slopes
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Turtle Bay Resort — Oahu’s North Shore, Kahuku, Hawaii

The photo says it all. No quote needed—am I right?

Hear the waves
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Pacific Terrace Hotel — San Diego, California

“Hotel is in a perfect location. Easy walk to the beach and many restaurants, shops, etc. Staff is super friendly and helpful. 2nd time there and will be going back” — Brooke M.

Enjoy the sunset
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Avanti Resort — Orlando, Florida

“Avanti Resort have great staff, brilliant location, lovely spacious rooms and really good swimming pool hours to unwind in after a tough day out in the parks.” — Adam M.

Experience the magic
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The Platinum Hotel — Las Vegas, Nevada

“We loved being so close to the strip at a smoke-free facility. The staff was so friendly and our view was amazing!” — Kristin N.

See the view
Check back next month for even more. See any stories that stand out? Let us know!

200K and beyond: a huge milestone in record time

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Nick Hotel team celebrating their milestone

In just 56 days, Nickelodeon Suites Resort reached over 200 thousand friends and relatives through guest stories—that’s over 3,500 warm introductions for their hotel to like-minded future travelers around the world every day.

We’re thrilled to see Nick Hotel succeed in such rapid time. We recently caught up with Deanna Padilla, Marketing Manager at Nick Hotel, who said, “If you are looking to increase your social awareness and reach new audiences while building your relationship with existing fans, then Photo Advocacy is a must for your property.”

The guest stories have poured in. Here are some of the incredible moments Nick Hotel has seen since going live with Photo Explorer.

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To see how Nick Hotel and other hotels are capturing their guests incredible travel stories, be sure to check out See it live: how hotels are using Photo Explorer.

Advocacy behind the scenes: Nick Hotel

Advocacy has changed the game for how hotels develop and communicate their story to the world. But what does it look like to incorporate advocacy into your hotel’s day-to-day?

We connected with Deanna Padilla, Marketing Manager at Nickelodeon Suites Resort, to shed some light on this question—here’s what she had to say.


Nick Hotel on Branding

Michael Mathews: We can tell branding is important to your digital strategy. How important was it that Flip.to could be seamlessly incorporated into your current site?

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The Flip.to Homepage Component is designed to fit into Nick Hotel’s current branding

Deanna Padilla: Our brand is important to us and our consumers, so being able to easily incorporate Flip.to into our current site matching our brand standards is very important.

MM: Could you talk about some of the branding examples that were incorporated between your brand and Flip.to’s platform (Homepage Component, emails, and certificates)? What has the value of the branded Flip.to integrations meant for Nick Hotel and your guests?

DP: Flip.to incorporated our brand colors within the homepage component and our hotel logo in the emails and certificates. This is a valuable detail to be able to incorporate the Nickelodeon brand with all of these initiatives. Plus, this also builds brand loyalty and engagement with the consumer.

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Branding is consistent in guests’ certificates

MM: What advice would you give to other hotels when it comes to branding and messaging?

DP: Make sure your branding and messaging match, this makes your product more valuable, especially to your loyal customers. Branding truly builds advocates.

MM: How would you describe working with the Flip.to team to incorporate these changes?

DP: Flip.to has been a great partner to work with. The team was there step-by-step in getting photo advocacy up and running. It was a seamless process.

On the New Photo Explorer from Flip.to

MM: Nick Hotel recently launched one of the newest features of Filp.to, Photo Explorer. How would you describe using this piece of the platform (from set up and curation, to making changes)?

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Flip.to photo curation makes it easy to rate and share submissions

DP: The setup piece was easy to complete. Flip.to provided the necessary instructions for me to provide to our partners to update on their end on our behalf. Curation of guest photos is a simple and fun step, especially being able to see the property through the guests’ eyes.

MM: How much time out of your day do you spend on the platform?

DP: I spend about 10–15 minutes each day on the platform curating and sharing great photos on social media.

MM: How user friendly is the platform? What’s been your favorite aspect so far?

DP: The platform is extremely user friendly. A few touches, and you can share on your individual social media platforms.

Being able to share these experiences from the guests’ own personal photos on social has been a favorite of mine.

MM: Has there been anything that surprised you that you learned from the platform?

DP: Just how easy it is to manage, and also share on the hotel’s social media platforms. It’s a quick and easy process making posting more of a fun item than another work task.

MM: How has Photo Explorer helped in your overall marketing strategy?

Nick Hotel shares a submission on Twitter.
Nick Hotel shares a submission on Twitter.



DP: Photo explorer has increased our fan base on social media and will hopefully drive them to our website and lead to direct bookings.

On Advocacy

MM: How has Flip.to changed your day-to-day?

DP: Flip.to has added a nice addition to my day-to-day work tasks. I enjoy reading the guest comments and looking at the guest photos every day.

MM: What drove Nick Hotel to get started with Flip.to, and using advocacy as part of your marketing?

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Photo Explorer displays guests’ stories and experiences

DP: The opportunity for social sharing among our guests and their friends and their friends’ friends was a huge factor in deciding to participate in photo advocacy.

MM: What have you found most beneficial when making advocacy a core component of your revenue and marketing strategy?

DP: Definitely the number of sign-ups we have received from photo advocacy alone is outstanding. This has increased engagement on our social sites.

MM: What advice would you give other hotels who want to get started with advocacy?

DP: If you are looking to increase your social awareness and reach new audiences while building your relationship with existing fans, then photo advocacy is a must for your property.


Incorporating advocacy into your hotel’s long-term strategy will set your hotel up for success.

For Nickelodeon Suites Resort, integration was a snap. New features like Photo Explorer engage users with personalized interactions that are built in, so they have the right conversation with every viewer. Plus, a streamlined process and a bit of fun have been carried over into Deanna’s day-to-day tasks, making curation and sharing a breeze.

We love hearing incredible stories from our clients, so get in touch and let’s collaborate to feature your hotel in our next behind the scenes post.