Flip.to joins OPMA, together sparking new conversations in travel marketing

Advocacy platform pairs with Onsite Rental Management Association to foster education and partnerships in the diverse vacation rental market

ORLANDO, FL — February 14, 2018 — Flip.to—the advocacy marketing platform that helps reach, inspire and convert travelers worldwide—announced its membership with the Onsite Property Management Association (OPMA), a nonprofit and advocate for the rental management and condo hotel sectors representing a select 53,000 resort accommodation units. Flip.to will work in tandem with a collection of minds together aimed at bettering the travel space.

Flip.to is thrilled to be joining the OPMA’s exclusive roster of 37 suppliers personally invited to share membership with management companies across the US and globally who are focused on shaping the landscape of hospitality marketing and growing the industry as a whole. OPMA provides a network of partnerships, educational opportunities and a forum for cooperative efforts to advance the rental market, emphasizing collective growth and mutual support.

“It’s easy to see where OPMA and Flip.to are aligned, with advocacy a cornerstone to both our identities,” said OPMA Chief Marketing Strategist John Dalton about Flip.to. “Likewise, they have a drive to constantly improve marketing as we know it today. The Flip.to team has a deep understanding of not only the travel industry, but also the specific marketing challenges rental managers face daily, so we’re glad to welcome them on board,” said Dalton.

The Flip.to platform empowers guests to share the high points of their stay throughout their traveler journey. Along the way, travelers introduce family and friends to resorts and vacation properties in an authentic and trusted way, reaching new audiences at an incredible scale—ahead of competitors and other dominant players. The platform earns and tracks new bookings while growing brand awareness, web traffic and warm leads.

Flip.to has made strides in enhancing the marketing efforts of hospitality providers across the travel industry, seeing incredible success in the vacation rental market. Corporate Director of Sales and Marketing, Maurice Arbelaez, of Millenium Management Corporation—founding member of OPMA and fellow customer of Flip.to—echoed this sentiment along with the value of membership for the advocacy platform.

“Flip.to is an example of an industry partner providing incredible value, promoting authentic perspectives on the resort from a trusted source—our travelers. This is key for professional management companies like Millenium who uphold the highest level of service, guest experience, and infrastructure,” said Arbelaez.

“Likewise, these are the values that define OPMA, which is why their organization is key in helping leaders in our industry maintain these standards. We’re excited to work together with partners who not only provide top-notch solutions that help highlight these clear differences, but also share a mutual interest in bettering the industry as a whole.”

Flip.to kicked off their participation with a speaking session at OPMA’s 2017 leadership summit late last year. On attending, Richard Dunbar, Director of Partnerships at Flip.to, said, “We saw firsthand the significant value of membership with OPMA, from learning even more about the challenges within the industry to forming new connections and partnerships with those who hold a shared vision for the rental market. As we look forward to seeing the strides OPMA continues to make for rental management companies around the world, we’re excited to now be a part of it!”


To learn more about OPMA membership and its efforts within the rental management and condo hotel industry, visit www.theopma.org or contact John Dalton at jdalton@theopma.org.

To learn how Flip.to is helping vacation rentals reach, inspire and convert travelers each and every day, see who we’re working with.

The hotel marketer’s guide to the galaxy: Facebook’s search for authenticity

2017 was a year of ups and downs for Facebook. They faced some hard questions, rooted to perhaps a bigger quandary: What is the purpose of Facebook—and all social platforms? To quote Douglas Adams and the all-famous Hitchhiker’s Guide to the Galaxy, I imagine it went something like this:

“The answer to the great question of Life… The Universe…! And Everything…!”

I mean, let’s face it: if nearly a third of the world’s population are on the bandwagon, it’s certainly a question worth pursuing—what is the greater purpose of social media? We’ve put some “Deep Thought” to that ourselves. (See what we did there?)

“Being “social” revolves around the idea of people sharing personal experiences with friends and family—travel conversations that hotels have long tried to join.”

Ultimately, it seems clear that the answer is conversations between people. (Either that, or 42.)

Well, then brands got in the mix. And while “social” media aimed for authentic connection, it became—and continues to be—neither personal nor between friends, quickly resembling another paid advertising channel.

Facebook took notice. So, citing a focus on meaningful connection and “bringing people together,” Facebook founder and CEO Mark Zuckerberg (yet again) announced some overhauls to the social network for 2018. What does that include? To start, the prioritization of stories from users’ family and friends, limiting distribution of public content from businesses and outright demotion of “engagement bait.”

Historically, Zuckerberg has been vocal about the company’s “responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” so this most recent attempt to curate a more positive user experience is nothing new.

Facebook made a similar announcement in May of 2017 limiting the reach of posts that link to “low-quality web experiences.” More broadly, they’ve been shaping the user experience by means of their Community Standards for much longer.

Striking a balance between user experience and monetization is a delicate process, but the platforms call the shots… and increasingly pull the plug on the kind of lazy marketing that simply shouts at users, paying no mind to audience or context.

These changes are not insignificant for hospitality marketers, who are now faced with a new challenge: How do I shift my strategy?

Well unto this we say, “Don’t panic.” (Okay, last Hitchhiker’s reference, we promise…)

Here are some ways to shift your thinking and creatively stand out on the 2-billion-user social giant.

Take an editorial approach to content marketing

It’s no surprise that quality branded content is and will continue to be a potent strategy for your marketing. What defines quality? Think through who you’re trying to reach, and build toward creating interest, relevance and relationships with your guests.

  • Take a storytelling approach: focus on empathy and experiences.
  • Be sure your messaging is relevant and inspiring.
  • Make the content you create useful.

Even in the wake of changes to how social platforms organize and deliver content, what hasn’t changed is what travelers connect with: content that’s relevant, shareable and engaging.

One marketing tactic highlighted by Forbes is taking a straightforwardly editorial approach to content marketing, using human interest and engaging, accessible angles to make inspiration about your brand more shareable than ever.

Become the topic of conversation

If we know that Facebook’s aim is to bring the platform back to being a social network where conversations between people are the cornerstone, then ultimately, the exchange of stories between family and friends is the only truly organic reach you’ll have.

What’s more, no matter how creative your content, the power of a traveler speaking for you is unmatched.

Just know this: becoming the topic of guest conversations cannot be forced, and you can’t manufacture or mass-produce authenticity. However, you can empower travelers with the tools to kickstart those experiences by letting them tell their stories in warm ways.

So, how do you become the topic of conversation?

Spoiler alert: it starts by providing an incredible guest experience at your hotel, complete with stories worth sharing. (Breathe a sigh of relief. You’ve got this already.)

Another powerful way to become the topic of conversation? Encourage your travelers to become storytellers for your hotel. Why? Travelers are inspired by experiences, and they trust the folks they know.

Give them a platform to share, and pair it with experiences and conversions that make sense for this new audience. You’ll reach new audiences in the most trusted way possible, inspiring new travelers along their path to visit your destination.

Micro-influencers have powerful reach and can harness trust much more effectively than an ad ever could.

Reimagine an audience-focused approach to paid advertising

With these changes in mind, it’s apparent that paid will continue to be part of a well-rounded social strategy.

Yet in a day and age when travelers are constantly inundated with content and advertisements, it’s no surprise that reaching audiences with ads can be a challenge. Social audiences have learned to tune out content they don’t care to see—both actively and subconsciously.

So how do you thoughtfully and creatively engage travelers through advertising?

Apply the same principles of relevance, thoughtfulness, and storytelling to set yourself apart. When advertising your hotel, sell travelers on an experience instead of a price. Use simple, memorable and accessible imagery that conveys a story instead of a commodity.

Instead of using messages designed to be catchy or flashy, use what you know of your audience in order to tailor your message through the use of high-quality targeting, such as Facebook’s “custom audiences” feature.

At the end of the day, all three of these avenues build upon one another to tell a powerful story about your hotel and reach future travelers.

This is more than just our take—it’s also a cautionary tale: without authenticity and storytelling to back up your marketing, you’re fighting a losing battle against both your audience and your platform. So don’t find yourself left behind!

How are you adjusting to the shifting marketing landscape? What strategies have worked for you, and what other brands do you see making big strides? Join the conversation—we’d love to hear from you!

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Advocacy at work: Reunion Resort taps into inspiration with Flip.to

At Flip.to, we’ve made our careers in hospitality. A lot of our customers are industry folks who we have a long history with and we’ve developed a lot of friendships along the way.

Reunion Resort’s Carolina Ousley is one of those friends. She’s been a great leader in marketing since we’ve known her. Our own Richard Dunbar paid her a visit recently during OPMA’s Executive Summit. (More on that to come soon.)

Carolina had some kind words to say, and we’re just ecstatic to share them. Take a peek:


Feel free to give Carolina a follow here. And if you’re interested in how advocacy is a game-changer for hotels & resorts, let’s chat. 20 minutes is usually all it takes to kick-off.

(And since we know busy hoteliers don’t have too much time to spare, we do our best to make those minutes as fun as possible.)

Hotel Tybee strikes Gold at 2017 Adrian Awards with Flip.to

Customer success: we can’t stop talking about it. That’s because the results earned by travel brands on our platform are the biggest measure of our success.

So, when other people start talking about it too? Well—we can’t help but celebrate.

That’s what we’re doing today with Hotel Tybee, who we’re proud to be recognized alongside for taking home a 2017 HSMAI Gold Adrian Award in Digital Marketing! Hotel Tybee’s success on the platform stood out among a crowded field of more than 1,100 entries.

So what’s advocacy at work look like with Hotel Tybee? When you see the numbers, it’s clear why the judges took note. Take a peek below:

In 7 months and 898 advocates, the property earned:

Hotel Tybee Success

Hotel Tybee’s advocates drive incredibly warm traffic and high conversion for pennies on the dollar.

Brett L. Loehr, CHA and General Manager to Hotel Tybee had this to say about the platform:

“Today’s reality is that it’s more expensive and competitive to earn guests. Add to that other investments we’ve made in our hotel following three hurricanes just this year, and the importance of growing profits without sacrificing hospitality for our guests comes even more into focus.

We’ve got a strong marketing team who together with Flip.to have done both. For one thing, we’re getting in front of interested travelers in the best way—our existing guests—and the numbers tell the story for what follows.”

Advocacy is a potent marketing channel that properties like Hotel Tybee have unlocked. With trust built in, quality of the audience is a natural lead into great performance.

Stacia Miele, Online Marketing Director echoed Brett’s sentiment.

“Hotel digital marketing isn’t a matter of doing one thing really well—it’s doing a lot of things really well that come together into a strategy that works for your property. Flip.to has been a great add to our stack, with the value of this new marketing channel going beyond lower cost-of-acquisition.”

“All in all—we’ve been huge fans since the beginning,” Brett went on to add.

For a peek at just a handful of what Hotel Tybee’s storyteller’s are sharing, tune in below:


If you’re ready to switch on advocacy, let’s chat. We’ll share how advocacy is changing the game for the hospitality and tourism industries worldwide.

Infographic: Classic Resorts nets a new channel of travelers by launching advocacy

There are tons of reasons to switch on advocacy, and every story about getting started with Flip.to is unique. That’s because advocacy works for all types of hotels, and all types of travelers. By design, it helps your brand get introduced to the perfect audience in a big way.

We’re taking a peek at just what that looked like for Classic Resorts: two resorts out of the islands of Hawaii. Their team had their sights on achieving more in 2017, and paired up with Flip.to to help conquer their goals. The result? Big wins for their properties and their travelers!

Together with Flip.to, Classic Resorts is inspiring travelers around the world with authentic stories shared by their travelers. And while the ROI has proven to be off the charts, it adds up to something bigger than that:

Building relationships with their travelers with even more hospitality, widening their scope to their best audience yet, and diversifying their strategy to helping their resorts get better every day.

If you’re interested in how advocacy is changing the game for vacation rentals, hotels and destinations, let’s chat. We’ll share more on the impact, and make it a fun chat while we’re at it. (Not to mention, kicking off is incredibly easy.)

Stories that inspire: our favorite guest moments from June

Every guest story is an opportunity for a hotel to unveil something new. Stories reach and inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

Gunflint Lodge & Outfitters —Top June 2017

Gunflint Lodge & Outfitters – Grand Marais, Minneapolis

“You guys were absolutely the best at guiding 3 rookies through the beauty of the Boundary Waters !” — Jaime R.

Explore Grand Marais

Jaime and his crew might be kayaking rookies, but the friendly, knowledgeable staff at Gunflint Lodge made all the difference. Plus, Jaime has joined over 70 fellow guests in Gunflint’s current photo contest, helping tell compelling travel stories to over 40,000 friends and family members worldwide.

Banyan Tree Mayakoba —Top June 2017

Banyan Tree Mayakoba – Playa del Carmen, Mexico

“While at Banyan Tree we spent a day with a Mayan family. They showed us ruins, we cooked a meal with them, and Amy showed them how to take pictures with her phone–much to the delight of the adorable children.” — Larry S.

Become a local

Larry and his family wanted the full local experience when they visited Banyan Tree Mayakoba. Not only did they get the rich culture of Playa del Carmen, they captured memories like this one that will be cherished for a lifetime.

As for the staff at Banyan Tree Mayakoba, this delightful story helps shape insight into the local side for future travelers.

Beach Street Inn and Suites —Top June 2017

Beach Street Inn and Suites – Santa Cruz, California

“Having a great trip! Last trip as of a family of 3 before this little guy becomes a big brother in August! We highly recommend Beach Street Inn. It was our first stay and will definitely not be the last! We loved it…the location, the beautiful room and great customer service!” — Monica B.

Enjoy Santa Cruz

Santa Cruz has something to offer for all ages. Monica, along with 18 of her friends and relatives, shared to 907 friends and lead to 128 warm leads.

The Carlton Hotel —Top June 2017

The Carlton Hotel – Atascadero, California

“Super bloom wildflowers above Soda Lake create a technicolor world at Carrizo Plain National Monument.” — Sylvia D.

Take in the view

A peaceful moment captured during Sylvia’s stay at The Carlton Hotel speaks volume to the natural beauty that surrounds the property. She and her friends brought over 100 unique visitors back to the hotel’s site–the perfect demographic looking to escape on their next vacation.

Tanque Verde Ranch —Top June 2017

Tanque Verde Ranch – Tucson, Arizona

“Absolutely the best family vacation we’ve taken! For a short time, we were all able to leave our daily duties and enjoy a relaxing but engaging time together.” — Janette L.

Visit Tuscon

Janette, a recent guest of Tanque Verde Ranch, shared her favorite travel memory to a warm audience of adventure-loving friends. Tanque Verde Ranch is now at the center of a single story that has reached over 340 friends and relatives the perfect demographic for their resort.

Hotel Tybee —Top June 2017

Hotel Tybee – Tybee Island, Georgia

“Our kids were so excited to be at Tybee! They were “jumping for joy”!” — Kacie M.

Visit Tybee

Vacationers have escaped to Hotel Tybee for over 126 years! Now, after tapping into the advocacy platform for hotels, they’re telling a richer narrative to a massive, new audience of travelers. So far, 62 guests have shared their favorite moments to friends and family, reaching over 100,000 in just 12 days!

WorldQuest Orlando Resort —Top June 2017

WorldQuest Orlando Resort – Orlando, Florida

“We had such a great family vacation in Orlando. The service was 5 star, our condo was perfect. I seriously cannot say one negative thing about the hotel, it exceeded our expectations. And thank you for the shuttle service to Disney !” — Michael F.

Soak it in

A trip to Disney and exceptional service along the way is every reason to celebrate. Plus, you’re never too young to enjoy soaking up the sun poolside.

The Reef Coco Beach —Top June 2017

The Reef Coco Beach – Playa del Carmen, Mexico

“Beautiful sunrise at the Reef Coco Beach, doesn’t get any better than this!” — Dani M.

Relax a bit

What a wonderful way to start the day in Playa del Carmen, Mexico. Dani was able to bring 274 unique site visitors back the resort’s site, leading to 32 warm leads that can be nurtured into future guests. Plus, her story joined 53 other finalists, all with unique stories to tell.

Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to May’s stories

Stories that inspire: our favorite guest moments from May

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

Crystal Lodge – A favorite May guest story from Flip.to

Crystal Lodge — Whistler, British Columbia

“A little birdy told me that the hike to Joffree Lake wouldn’t be that difficult in the snow! However, definitely worth the picture perfect view.. what an amazing day waking up in the village & going for a day hike to this unbelievable lake.” — Alexis N.

Explore Whistler

Alexis, a recent guest of Crystal Lodge, shared her favorite travel memory to a warm audience of adventure-loving friends. Crystal Lodge is now at the center of a single story that has reached over 860 friends and relatives the perfect demographic for their resort.

Jamaica Inn – A favorite May guest story from Flip.to

Lahaina Shores Beach Resort — Lahaina, Hawaii

“I stayed at Lahaina Shores last year and took a drive up the coast where I stumbled upon this labyrinth at the end of Dragon Tooth trail at Makaluapuna point. I wanted to get a shot of the sunset behind the maze when dozens of people suddenly showed up. Apparently, Deepak Chopra had a spiritual retreat up at the Ritz-Carlton, and mentioned the maze to the audience. There went my secluded location, but the moment ended up being even better with so much Aloha and appreciation shared by everyone.” — Andrew W.

Discover Lahaina

Lahaina Shores is inspiring future travelers to choose their brand when guests share the best parts of their trip. This captivating experience brought to you by Andrew is doing just that.

The Osthoff Resort – A favorite May guest story from Flip.to

The Osthoff Resort — Elkhart Lake, Wisconsin

“We took our entire family to breakfast with Saint Nick. It just so happened that we received the most beautiful snowfall the night before. As a typical mom, I couldn’t pass up the opportunity to get these kids outside in the snow for a picture. It was a real life snow globe. Such a magical day, with memories we will cherish forever.” — Amy E.

Show some love

Amy shared this magical memory of a real-life snow globe that her family will cherish for a lifetime. Amy and her fellow guests are helping to tell a richer story for Osthoff Resort. They’re also amplifying their brand, collectively helping introduce Osthoff to 18,000 new travelers since launching in March.

Westgate Park City Resort & Spa – A favorite May guest story from Flip.to

Westgate Park City Resort & Spa — Park City, Utah

“Captured at 6:30am I love this shot of the hotel!” — Jean L.

Take in the view

Jean’s highlight from her recent stay at Westgate Park City Resort is not just a dream-worthy moment. Together, she and fellow guests have helped the resort tap into thousands of authentic introductions in less than three months—the best way possible to get in front of new travelers.

Crown Reef Beach Resort & Water Park – A favorite May guest story from Flip.to

Crown Reef Beach Resort & Water Park — Myrtle Beach, South Carolina

“First time on the beach! His face says it all 🙂 making memories.” — Michelle O.

Visit Myrtle Beach

Crown Reef Beach Resort & Waterpark is receiving seriously good, personal introductions from guests like Michelle. No stock image comes close to telling such an inspiring story for the resort. (Did we also mention that Michelle’s story alone has reached an audience of over 1,000 friends and relatives?)

Jamaica Inn – A favorite May guest story from Flip.to

Jamaica Inn — Ochos Rios, Jamaica

“A view of Jamaica Inn’s boat during a perfect morning walk on the private beach”! – Elissa L.

Enjoy the view

We recently shared how Caribbean hotels are shining on the platform—it’s no secret why thanks to guests like Elissa to Jamaica Inn. She shared the view from her morning walk, driving over 361 travelers back to a personal experience on Jamaica Inn’s site.

Hotel El Ganzo – A favorite May guest story from Flip.to

Hotel El Ganzo — Los Cabos, Baja California Sur, Mexico

“I loved the rooftop pool views straight to the ocean and adore the artistic flair splashed throughout the entire hotel reminding you of the past creatives who stayed at El Ganzo. From writers, artists, and musicians that come to enjoy this special artist in Residence program, this hotel is hip and unique. I love how quiet it feels.” — Melissa C.

Soak it in

Melissa’s highlight from her stay at El Ganzo is traveling. It gives her friends & family a glimpse into the Hotel El Ganzo experience—and it’s stories like these that attract new audiences and capture the attention of new travelers worldwide.

Avista Resort – A favorite May guest story from Flip.to

Avista Resort — North Myrtle Beach, South Carolina

“This is my niece who just turned 3. And we’ve talked for months with her about going to the for beach for “vacashe” and she was so excited to get there. Once she saw the big sand box she was in love and it was all we could do to get her to leave! Since being home she has asked several times when she can go back to the hotel and the big sand box! Loved the hotel even though it was over taken by college students, and all the staff we encountered was very helpful (specifically Dennis in the checking parking garage). Thanks for some great memories and we hope to see you again!” — Brittany L.

Relive special moments

Need we say more? There’s no better way to learn about Avista Resort than guests like Ashley sharing moments like these.

Adrift Hotel – A favorite May guest story from Flip.to

Adrift Hotel — Long Beach, Washington

“Labor Day weekend we stayed at the adrift. This was one evening out on the beach, enjoying the sunset with our pup!” — Curtis B.

Admire more

We often get asked, “How do I inspire more travelers?” We could spell it out, but it’s easy to see when you look at Adrift Hotel. Curtis and Adrift’s guests are sharing moments like this each and every day—authentic stories shared to new travelers by someone they know, love and trust.

Curtis alone helped Adrift earn over 70 warm leads. What’ a warm lead you may ask? We’ll tell you!

Bolongo Bay Beach Resort – A favorite May guest story from Flip.to

Bolongo Bay Beach Resort — St Thomas, US Virgin Islands

“I had the 4 chairs picture (empty chairs) as my background on my computer for an entire year waiting for the 4 of us to sit in them. Our 30th anniversary and our friends 10th anniversary. BEST days of our lives spending it at Bolongo Bay & Iggies. LOVE the view and people, breathtaking. Thanks for the memories and allowing us to fill those chairs.” — Renee E.

Relax a bit

We know, we just can’t get enough of the Caribbean!

Bolongo Bay Resort is making memories. Renee’s special story of her anniversary trip is just one. She shared it with over 650 friends and family—76 of whom showed real interest in coming back.

Hotel Wailea – A favorite May guest story from Flip.to

Hotel Wailea — Kihei, Hawaii

“This was our first day in paradise after flying from Atlanta, Georgia to celebrate our honeymoon!” — Sarah M.


Your advocates are powerful—they’ll introduce people around the globe to your destinations and hotels.

Sarah is one of those advocates for Hotel Wailea. She and her fellow guests are not only giving Hotel Wailea incredibly targeted reach to travelers a degree away, it’s at the fraction of the cost of traditional marketing. Her story alone has already traveled to 2,000+ friends and family and counting.

Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to April’s stories

Academy: the scoop on advocates and warm leads

At Flip.to, we help turn travelers into advocates—a powerful marketing force who introduce people around the globe to destinations and hotels. There’s really no better way to get introduced to the folks you’re already trying to reach.

Every so often, we get the question, “So, who are my advocates, and what will they do for me?” (And we’re still trying to settle that tricky advocates vs. avocado dilemma…)

Well, rather than spell it out here, we figured why not tell you ourselves! Tune in below—I’ll let our Director of Partnerships, Ricky take it from here.

A team of advocates:


From warm lead to future traveler:


In short—your advocates are powerful. When trust becomes your new currency, you can bank on big impact. The best thing? We track the impact every step of the way, from warm leads all the way down to booked room nights.

Are you a destination or hotel looking to level up? Get in touch here. We’ll share how advocacy is changing the game for the hospitality and tourism industries worldwide.

Just launched: Caribbean resorts shine on the advocacy platform

We ❤️ our customers, and we celebrate every new hotel kicking off with advocacy. Last month was especially fun as we’re turning a corner into summer thanks to a ton of new launches from our neighbors to the south—the Caribbean!

We’re taking a moment to share the love for these incredible properties. Feel free to put your sunglasses on as you browse through just a few highlights of these pristine resorts who’ve just tapped into advocacy. 😎 🌴

Jamaica Inn

Ochos Rios, Jamaica

Jamaica Inn in Ochos Rios is an intimate property where their guests can relax and unwind.

Going live just a month ago, they’re building a team of storytellers who are sharing their resort worldwide. One in particular stood out—Chris, who shared the dream-worthy moment below—not once but 5 times. His friends & family shared, too (to the tune 4 more times) reaching over 5,000 people so far.

There’s really no better way for Jamaica Inn to get introduced to a new audience of future travelers perfect for their timeless resort.


Bolongo Bay Beach Resort

St. Thomas, US Virgin Islands

Bolongo Bay Beach Resort is an all-inclusive resort surrounded by the tastes, sights, and sounds of St Thomas. Since switching on, guests are reliving the favorite moments from their stay, and Bolongo Bay is becoming part of these rich, potent stories being shared—a win-win.

What’s more impressive? The incredible impact since launch! Collectively, travelers to Bolongo Bay have introduced the resort to over 127K folks around the world in less than one month.

Of this captive new audience, over 13,500 unique visitors came back to their site through a quality introduction, and more than 1,500 converted into warm leads to nurture into future guests.


Somerset on Grace Bay

Providenciales, Turks and Caicos Islands

Somerset on Grace Bay of Turks and Caicos is the picture of the Caribbean. It’s been named a top area resort by both Travel + Leisure and Forbes.

But that’s not the only reason they’re going global. With their “Tote Your Treasured Times” campaign, they’re growing a team of advocates who are sharing Somerset on Grace Bay at every corner of the world!

Their travelers are helping tell the story of Somerset in the most authentic way, combining advocacy with an incredibly fun campaign for the hotel and guests alike.


One of the best part of our jobs is seeing the incredible memories our hotels, resorts & destinations create every day for their travelers. Add to that the impact starting day 1 thanks to these travel stories being shared, and we can hardly contain our excitement for these new launches kicking-off with Flip.to.

Want to see what your destination or hotel could do with advocacy in the next 30 days? We’re happy to share—find out by getting in touch here.

Watch now: Why Inspiration

Scott and I go back over 20 years. He’s the EVP of Marketing at Visit Myrtle Beach, but he also happens to be a leader in destination marketing. Though the landscape has changed dramatically, Scott has continued to evolve to keep Myrtle Beach top of mind with travelers everywhere.

He’s also someone I’m glad to call a great friend. (Neither of our hairlines has changed in the last 20 years!)

Scott recently sat in with the team here to give his take on why competing in the inspiration phase is such a critical piece of any marketing strategy—a point that resonates (and not just for destination marketers.)

Tune in below as he shares some great insight:


The big picture: it’s incredibly hard to compete with the big guys at “Book Now,” and Scott’s take reinventing the approach for travel marketing is spot on.

Dig into more from Tnooz and Google or for more like this, give Scott a follow here.

And for you destination marketers out there—interested in how advocacy is changing the game for destinations worldwide? Let’s chat. (I promise you’ll be in store for a fun conversation.)