Stories that inspire: our favorite guest moments from June

Every guest story is an opportunity for a hotel to unveil something new. Stories reach and inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

Gunflint Lodge & Outfitters —Top June 2017

Gunflint Lodge & Outfitters – Grand Marais, Minneapolis

“You guys were absolutely the best at guiding 3 rookies through the beauty of the Boundary Waters !” — Jaime R.

Explore Grand Marais

Jaime and his crew might be kayaking rookies, but the friendly, knowledgeable staff at Gunflint Lodge made all the difference. Plus, Jaime has joined over 70 fellow guests in Gunflint’s current photo contest, helping tell compelling travel stories to over 40,000 friends and family members worldwide.

Banyan Tree Mayakoba —Top June 2017

Banyan Tree Mayakoba – Playa del Carmen, Mexico

“While at Banyan Tree we spent a day with a Mayan family. They showed us ruins, we cooked a meal with them, and Amy showed them how to take pictures with her phone–much to the delight of the adorable children.” — Larry S.

Become a local

Larry and his family wanted the full local experience when they visited Banyan Tree Mayakoba. Not only did they get the rich culture of Playa del Carmen, they captured memories like this one that will be cherished for a lifetime.

As for the staff at Banyan Tree Mayakoba, this delightful story helps shape insight into the local side for future travelers.

Beach Street Inn and Suites —Top June 2017

Beach Street Inn and Suites – Santa Cruz, California

“Having a great trip! Last trip as of a family of 3 before this little guy becomes a big brother in August! We highly recommend Beach Street Inn. It was our first stay and will definitely not be the last! We loved it…the location, the beautiful room and great customer service!” — Monica B.

Enjoy Santa Cruz

Santa Cruz has something to offer for all ages. Monica, along with 18 of her friends and relatives, shared to 907 friends and lead to 128 warm leads.

The Carlton Hotel —Top June 2017

The Carlton Hotel – Atascadero, California

“Super bloom wildflowers above Soda Lake create a technicolor world at Carrizo Plain National Monument.” — Sylvia D.

Take in the view

A peaceful moment captured during Sylvia’s stay at The Carlton Hotel speaks volume to the natural beauty that surrounds the property. She and her friends brought over 100 unique visitors back to the hotel’s site–the perfect demographic looking to escape on their next vacation.

Tanque Verde Ranch —Top June 2017

Tanque Verde Ranch – Tucson, Arizona

“Absolutely the best family vacation we’ve taken! For a short time, we were all able to leave our daily duties and enjoy a relaxing but engaging time together.” — Janette L.

Visit Tuscon

Janette, a recent guest of Tanque Verde Ranch, shared her favorite travel memory to a warm audience of adventure-loving friends. Tanque Verde Ranch is now at the center of a single story that has reached over 340 friends and relatives the perfect demographic for their resort.

Hotel Tybee —Top June 2017

Hotel Tybee – Tybee Island, Georgia

“Our kids were so excited to be at Tybee! They were “jumping for joy”!” — Kacie M.

Visit Tybee

Vacationers have escaped to Hotel Tybee for over 126 years! Now, after tapping into the advocacy platform for hotels, they’re telling a richer narrative to a massive, new audience of travelers. So far, 62 guests have shared their favorite moments to friends and family, reaching over 100,000 in just 12 days!

WorldQuest Orlando Resort —Top June 2017

WorldQuest Orlando Resort – Orlando, Florida

“We had such a great family vacation in Orlando. The service was 5 star, our condo was perfect. I seriously cannot say one negative thing about the hotel, it exceeded our expectations. And thank you for the shuttle service to Disney !” — Michael F.

Soak it in

A trip to Disney and exceptional service along the way is every reason to celebrate. Plus, you’re never too young to enjoy soaking up the sun poolside.

The Reef Coco Beach —Top June 2017

The Reef Coco Beach – Playa del Carmen, Mexico

“Beautiful sunrise at the Reef Coco Beach, doesn’t get any better than this!” — Dani M.

Relax a bit

What a wonderful way to start the day in Playa del Carmen, Mexico. Dani was able to bring 274 unique site visitors back the resort’s site, leading to 32 warm leads that can be nurtured into future guests. Plus, her story joined 53 other finalists, all with unique stories to tell.


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to May’s stories

Stories that inspire: our favorite guest moments from May

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

Crystal Lodge – A favorite May guest story from Flip.to

Crystal Lodge — Whistler, British Columbia

“A little birdy told me that the hike to Joffree Lake wouldn’t be that difficult in the snow! However, definitely worth the picture perfect view.. what an amazing day waking up in the village & going for a day hike to this unbelievable lake.” — Alexis N.

Explore Whistler

Alexis, a recent guest of Crystal Lodge, shared her favorite travel memory to a warm audience of adventure-loving friends. Crystal Lodge is now at the center of a single story that has reached over 860 friends and relatives the perfect demographic for their resort.

Jamaica Inn – A favorite May guest story from Flip.to

Lahaina Shores Beach Resort — Lahaina, Hawaii

“I stayed at Lahaina Shores last year and took a drive up the coast where I stumbled upon this labyrinth at the end of Dragon Tooth trail at Makaluapuna point. I wanted to get a shot of the sunset behind the maze when dozens of people suddenly showed up. Apparently, Deepak Chopra had a spiritual retreat up at the Ritz-Carlton, and mentioned the maze to the audience. There went my secluded location, but the moment ended up being even better with so much Aloha and appreciation shared by everyone.” — Andrew W.

Discover Lahaina

Lahaina Shores is inspiring future travelers to choose their brand when guests share the best parts of their trip. This captivating experience brought to you by Andrew is doing just that.

The Osthoff Resort – A favorite May guest story from Flip.to

The Osthoff Resort — Elkhart Lake, Wisconsin

“We took our entire family to breakfast with Saint Nick. It just so happened that we received the most beautiful snowfall the night before. As a typical mom, I couldn’t pass up the opportunity to get these kids outside in the snow for a picture. It was a real life snow globe. Such a magical day, with memories we will cherish forever.” — Amy E.

Show some love

Amy shared this magical memory of a real-life snow globe that her family will cherish for a lifetime. Amy and her fellow guests are helping to tell a richer story for Osthoff Resort. They’re also amplifying their brand, collectively helping introduce Osthoff to 18,000 new travelers since launching in March.

Westgate Park City Resort & Spa – A favorite May guest story from Flip.to

Westgate Park City Resort & Spa — Park City, Utah

“Captured at 6:30am I love this shot of the hotel!” — Jean L.

Take in the view

Jean’s highlight from her recent stay at Westgate Park City Resort is not just a dream-worthy moment. Together, she and fellow guests have helped the resort tap into thousands of authentic introductions in less than three months—the best way possible to get in front of new travelers.

Crown Reef Beach Resort & Water Park – A favorite May guest story from Flip.to

Crown Reef Beach Resort & Water Park — Myrtle Beach, South Carolina

“First time on the beach! His face says it all 🙂 making memories.” — Michelle O.

Visit Myrtle Beach

Crown Reef Beach Resort & Waterpark is receiving seriously good, personal introductions from guests like Michelle. No stock image comes close to telling such an inspiring story for the resort. (Did we also mention that Michelle’s story alone has reached an audience of over 1,000 friends and relatives?)

Jamaica Inn – A favorite May guest story from Flip.to

Jamaica Inn — Ochos Rios, Jamaica

“A view of Jamaica Inn’s boat during a perfect morning walk on the private beach”! – Elissa L.

Enjoy the view

We recently shared how Caribbean hotels are shining on the platform—it’s no secret why thanks to guests like Elissa to Jamaica Inn. She shared the view from her morning walk, driving over 361 travelers back to a personal experience on Jamaica Inn’s site.

Hotel El Ganzo – A favorite May guest story from Flip.to

Hotel El Ganzo — Los Cabos, Baja California Sur, Mexico

“I loved the rooftop pool views straight to the ocean and adore the artistic flair splashed throughout the entire hotel reminding you of the past creatives who stayed at El Ganzo. From writers, artists, and musicians that come to enjoy this special artist in Residence program, this hotel is hip and unique. I love how quiet it feels.” — Melissa C.

Soak it in

Melissa’s highlight from her stay at El Ganzo is traveling. It gives her friends & family a glimpse into the Hotel El Ganzo experience—and it’s stories like these that attract new audiences and capture the attention of new travelers worldwide.

Avista Resort – A favorite May guest story from Flip.to

Avista Resort — North Myrtle Beach, South Carolina

“This is my niece who just turned 3. And we’ve talked for months with her about going to the for beach for “vacashe” and she was so excited to get there. Once she saw the big sand box she was in love and it was all we could do to get her to leave! Since being home she has asked several times when she can go back to the hotel and the big sand box! Loved the hotel even though it was over taken by college students, and all the staff we encountered was very helpful (specifically Dennis in the checking parking garage). Thanks for some great memories and we hope to see you again!” — Brittany L.

Relive special moments

Need we say more? There’s no better way to learn about Avista Resort than guests like Ashley sharing moments like these.

Adrift Hotel – A favorite May guest story from Flip.to

Adrift Hotel — Long Beach, Washington

“Labor Day weekend we stayed at the adrift. This was one evening out on the beach, enjoying the sunset with our pup!” — Curtis B.

Admire more

We often get asked, “How do I inspire more travelers?” We could spell it out, but it’s easy to see when you look at Adrift Hotel. Curtis and Adrift’s guests are sharing moments like this each and every day—authentic stories shared to new travelers by someone they know, love and trust.

Curtis alone helped Adrift earn over 70 warm leads. What’ a warm lead you may ask? We’ll tell you!

Bolongo Bay Beach Resort – A favorite May guest story from Flip.to

Bolongo Bay Beach Resort — St Thomas, US Virgin Islands

“I had the 4 chairs picture (empty chairs) as my background on my computer for an entire year waiting for the 4 of us to sit in them. Our 30th anniversary and our friends 10th anniversary. BEST days of our lives spending it at Bolongo Bay & Iggies. LOVE the view and people, breathtaking. Thanks for the memories and allowing us to fill those chairs.” — Renee E.

Relax a bit

We know, we just can’t get enough of the Caribbean!

Bolongo Bay Resort is making memories. Renee’s special story of her anniversary trip is just one. She shared it with over 650 friends and family—76 of whom showed real interest in coming back.

Hotel Wailea – A favorite May guest story from Flip.to

Hotel Wailea — Kihei, Hawaii

“This was our first day in paradise after flying from Atlanta, Georgia to celebrate our honeymoon!” — Sarah M.

Unwind

Your advocates are powerful—they’ll introduce people around the globe to your destinations and hotels.

Sarah is one of those advocates for Hotel Wailea. She and her fellow guests are not only giving Hotel Wailea incredibly targeted reach to travelers a degree away, it’s at the fraction of the cost of traditional marketing. Her story alone has already traveled to 2,000+ friends and family and counting.


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to April’s stories

Academy: the scoop on advocates and warm leads

At Flip.to, we help turn travelers into advocates—a powerful marketing force who introduce people around the globe to destinations and hotels. There’s really no better way to get introduced to the folks you’re already trying to reach.

Every so often, we get the question, “So, who are my advocates, and what will they do for me?” (And we’re still trying to settle that tricky advocates vs. avocado dilemma…)

Well, rather than spell it out here, we figured why not tell you ourselves! Tune in below—I’ll let our Director of Partnerships, Ricky take it from here.

A team of advocates:

 

From warm lead to future traveler:

 

In short—your advocates are powerful. When trust becomes your new currency, you can bank on big impact. The best thing? We track the impact every step of the way, from warm leads all the way down to booked room nights.

Are you a destination or hotel looking to level up? Get in touch here. We’ll share how advocacy is changing the game for the hospitality and tourism industries worldwide.

Just launched: Caribbean resorts shine on the advocacy platform

We ❤️ our customers, and we celebrate every new hotel kicking off with advocacy. Last month was especially fun as we’re turning a corner into summer thanks to a ton of new launches from our neighbors to the south—the Caribbean!

We’re taking a moment to share the love for these incredible properties. Feel free to put your sunglasses on as you browse through just a few highlights of these pristine resorts who’ve just tapped into advocacy. 😎 🌴


Jamaica Inn

Ochos Rios, Jamaica

Jamaica Inn in Ochos Rios is an intimate property where their guests can relax and unwind.

Going live just a month ago, they’re building a team of storytellers who are sharing their resort worldwide. One in particular stood out—Chris, who shared the dream-worthy moment below—not once but 5 times. His friends & family shared, too (to the tune 4 more times) reaching over 5,000 people so far.

There’s really no better way for Jamaica Inn to get introduced to a new audience of future travelers perfect for their timeless resort.

jamaicainn-advocacy

Bolongo Bay Beach Resort

St. Thomas, US Virgin Islands

Bolongo Bay Beach Resort is an all-inclusive resort surrounded by the tastes, sights, and sounds of St Thomas. Since switching on, guests are reliving the favorite moments from their stay, and Bolongo Bay is becoming part of these rich, potent stories being shared—a win-win.

What’s more impressive? The incredible impact since launch! Collectively, travelers to Bolongo Bay have introduced the resort to over 127K folks around the world in less than one month.

Of this captive new audience, over 13,500 unique visitors came back to their site through a quality introduction, and more than 1,500 converted into warm leads to nurture into future guests.

bolongobay-advocacy

Somerset on Grace Bay

Providenciales, Turks and Caicos Islands

Somerset on Grace Bay of Turks and Caicos is the picture of the Caribbean. It’s been named a top area resort by both Travel + Leisure and Forbes.

But that’s not the only reason they’re going global. With their “Tote Your Treasured Times” campaign, they’re growing a team of advocates who are sharing Somerset on Grace Bay at every corner of the world!

Their travelers are helping tell the story of Somerset in the most authentic way, combining advocacy with an incredibly fun campaign for the hotel and guests alike.

somerset-advocacy


One of the best part of our jobs is seeing the incredible memories our hotels, resorts & destinations create every day for their travelers. Add to that the impact starting day 1 thanks to these travel stories being shared, and we can hardly contain our excitement for these new launches kicking-off with Flip.to.

Want to see what your destination or hotel could do with advocacy in the next 30 days? We’re happy to share—find out by getting in touch here.

Watch now: Why Inspiration

Scott and I go back over 20 years. He’s the EVP of Marketing at Visit Myrtle Beach, but he also happens to be a leader in destination marketing. Though the landscape has changed dramatically, Scott has continued to evolve to keep Myrtle Beach top of mind with travelers everywhere.

He’s also someone I’m glad to call a great friend. (Neither of our hairlines has changed in the last 20 years!)

Scott recently sat in with the team here to give his take on why competing in the inspiration phase is such a critical piece of any marketing strategy—a point that resonates (and not just for destination marketers.)

Tune in below as he shares some great insight:

 

The big picture: it’s incredibly hard to compete with the big guys at “Book Now,” and Scott’s take reinventing the approach for travel marketing is spot on.

Dig into more from Tnooz and Google or for more like this, give Scott a follow here.

And for you destination marketers out there—interested in how advocacy is changing the game for destinations worldwide? Let’s chat. (I promise you’ll be in store for a fun conversation.)

Micro-influencers: why trust trumps ads

Micro-influencers can make a huge impact for your hotel marketing strategy—they’re trustworthy, authentic, and can even trump the influence of someone who has a large number of followers. Tune in as I share why:

 

Want to make micro-influencers part of your strategy? Check out Adweek, Venture Beat, and Jeff Bullas, or get in touch with me here.

Marketing for vacation ownership: tips to step up your lead capture

Vacation ownership has evolved over time. It started with the idea of bringing your family to a resort and creating memories together year after year. Hospitality giants like Disney, Hilton, and Marriott took note and quickly helped grow the industry.

Today, the marketplace has an abundance of options, including Airbnb, HomeAway, and VRBO. The internet paved the way for change, and in just a few clicks, travelers have hundreds of choices available to them.

For vacation ownership marketers especially, the task of finding qualified leads and converting them into happy, long-term owners remains a demanding job—one that’s more of a necessity than ever.

Start by considering your advantages and identifying your unique challenges

Ownership can be a ticket to better vacationing and offers a unique experience over traditional resorts. It’s an investment that provides an advantage to families as resorts are often perfectly located and offer spacious, high-quality accommodations and an abundance of amenities.

But even more, ownership gives way to memorable moments that last a lifetime—those your owners and members will want to share with the ones they love. As marketers, you can tap into these special moments to introduce your hotel to more of the people you want to talk to.

But how do you do that? Below are some tips to consider when looking to put these insights into action, and supercharge your lead capture with qualified travelers.

1. Get hyper-targeted: reach & engage the right audience

Travelers are connected to a like-minded audience of friends and family who share the same taste in travel and purchasing habits. For the savvy vacation ownership marketer, it’s easy to see why the friends and family of your owners, members and even renters alike are the perfect demographic for your property.

Get introduced by converting your members and owners into advocates. Research from Nielsen shows people trust the recommendations they receive from friends and family more than any other, making this incredibly targeted reach even more valuable.

Plus, keep in mind that vacation ownership buyers often have a strong emotional attachment to the experience—these are moments with friends and family that they’re eager to share! Encourage introductions, build better relationships, and get rewarded.

2. Use the right calls-to-action

In order to step up lead capture, the right calls-to-action are critical. That’s because not everyone you encounter as a marketer is ready to buy.

This is especially true for high-value purchases where people weigh their options to ensure they’re making the right decision. If the only option is to ‘buy now,’ you’re constantly missing the opportunity to nurture that potential future owner because there is no relevant action for them to take or reason to get in touch.

Start by taking into consideration where a person is in their purchasing journey. Are they a first-time vacation rental visitor, or an old pro? According to ARDA, 42% of new owners first experienced vacation ownership clubs by renting before making a purchase.

With this in mind, it’s apparent as a marketer that the call-to-action for these different travelers also needs to be different.

For the first-timer, instead of offering up a discount, try rekindling their favorite moment after the stay. You’ll begin building a relationship on an emotional level, giving them a reason to return. For the old pro, they may be primed to open the conversation for the long-term purchase.

By delivering the right ask, you’ll not only capture more qualified leads, but you’ll better understand their intent to buy, and know when and how to communicate.

3. Nurture, don’t spam

Once you’ve captured your leads, treat them how you want your inbox treated—with relevant messages that have the right content and context.

Why is this so important? Every time you email someone with content they’re not interested in, you’re eroding your relationship. And these are hard-earned leads we’re talking about!

Sheila's story at Westgate

Instead, inspire them with relevant content.

One way to do this is with storytelling. Your owners and guests capture the widest range of experiences and provide the most candid insights into your property.

Blending these stories throughout your marketing and communications is a great way to replace spam content that is irrelevant to your audience. You’ll deliver high-value content that makes sense. In doing so, you’re more likely to get more shares and tours than simply spamming email campaigns to your database of leads. (Read more on canning spam.)

Once you’ve readied your relevant content, remember timing and context are important, too. Craft messages based on where they may be in the buying journey—especially as the path to purchase is not a single step, and for vacation ownership can be far more complex.


By following these tips, you’ll not only reach the best audience for your property, you’ll save time and be rewarded along the way.

Have tips on marketing for vacation ownership that you want to share? Get in touch! We’re always looking for new ideas in the travel space that help shape hospitality.

Stories matter: what hotels can learn from content marketers at large

Forrester defines content marketing as:

“A marketing strategy where brands create interest, relevance and relationships with customers by producing, curating and sharing content that addresses specific customer needs and delivers visible value.”

Notice that it’s more than just creating content to put in front of your guests. It’s creating effective content with a purpose—to educate and inspire.

And when it comes to this strategy, in particular, hoteliers can take cues from brands across every industry. From the most extreme examples like Red Bull TV to the more subtle like Leadpages, they all have one thing is common: incredible content marketing and storytelling.

The case for better content

There’s no shortage of content out there on the internet. Just about everyone is creating it. But is it effective? It’s critical to measure if your content marketing is working. To do this, you need to define what success is from the start. What metrics are important to your hotel? What are the wins (both large and small) to get you there?

Without a clear plan in place, it’s easy to fall into a trap of creating more content rather than creating content that’s actually effective at meeting your goals. Remember the endgame here—create interest, relevance and relationships with your guests.

According to Ann Handley, Chief Content Officer at MarketingProfs, there’s no one way to do just that. But she does offer a few suggestions to consider for your next piece:

  • Focus on empathy and experiences
  • Focus on relevant and inspiring stories
  • Focus on making it useful

Great content = Useful x Empathic x Inspirational

It’s important to note that all three factors are needed. Without one, the system (and it’s effectiveness) fails.

The case for storytelling

The medium you use to distribute your work and even what you define as useful or relevant is completely dependent on your brand, guests and business goals. For hoteliers, in particular, stories have an important role to play.

Stories help build powerful connections with guests, creating loyalty and trust that can make a hotel stand out from the competition. Let’s dig into why.

Stories are useful

For centuries, humans have told stories to share information and teach important lessons. Over time they shape our perceptions and beliefs, whether that’s about individuals, food, political views, or even your hotel.

As your story is cultivated, it develops into a powerful means for future travelers to learn about your hotel and the experiences your property has to offer in an authentic way. When all of these things come together, that’s when your guest is ready to book.

Stories are empathetic

Your guests are the core characters of your hotel’s story and they have relevance to the people they know—future travelers perfect for your hotel. It’s hard for these prospective guests to identify with a building. But your guests’ perspectives offer an authentic connection that resonates. They’ll breathe life into your hotel with messages that traditional advertising can’t touch.

Don’t just take my word for it. Robert McKee, regarded as one of the best brand storytellers, said in this interview, “When a story stars a consumer, there’s a kind of natural empathy. That character is a human being, just like me.”

Stories are inspirational

Stories engage consumers, pulling them in to participate in the conversation, rather than telling them what to think. Plus, stories evoke emotions, and emotions inspire us to take action.

Just remember that authenticity matters here. Travelers see right through content that’s not authentic and you’re running the risk of losing valuable credibility with your audience.


Brands across every industry recognize that storytelling is an effective avenue for marketing. It captures what today’s consumers want: useful, empathetic and inspirational content. For the hospitality industry, adapting this mindset while enlisting the help of your guests will be a win-win for your hotel.

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The Crane Resort taps into the power of guest storytelling to boost their bottom line with Flip.to

Caribbean mainstay widens audience to the tune of 300K in first 5 months

ORLANDO, FL — December 19, 2016 — Flip.to, the advocacy platform that helps hotels reach, inspire and convert travelers has helped amplify the marketing efforts of The Crane Resort. Just five short months since launch, the century-old Barbadian resort has been personally introduced to 300,000 travelers worldwide with the help of their guests.

 

The Crane Resort brings to light guest stories with Flip.to

“There’s no better way to learn about a travel experience than from someone you know and trust. Our guests share everything with friends and family—from their excitement about an upcoming stay to their disappointment about having to leave—all punctuated by stories of their favourite moments along the way,” noted Eboni Phillips, Marketing and Communications Manager at The Crane Resort. “With Flip.to, we now have the ability to quantify social with the power of these influential recommendations.”

Touch points throughout the traveler journey let guests share their authentic stories about the hotel to travelers worldwide. The platform earns and tracks new bookings while growing traffic, leads and tracked potential guests through a true conversion funnel. Unique to the advocacy marketing platform, Flip.to is specifically designed for hotels and travelers.

For The Crane, this has added up to incredible impact. Their reach has well-topped a quarter of a million since August, in addition to driving more than 23,000 unique site visitors, 2,100 warm leads and 21 booked room nights with the platform.

The Crane Resort brings to light guest stories with Flip.to

The impact is made broader by the library of curated guest stories captured through the advocacy platform—stories that reveal the property’s character from a unique point of view, including everything from its magical sense of seclusion to the famed Crane Beach.

All content carries a full legal release, so The Crane Resort may use it to enhance their own marketing. This is critical for hotels and resorts seeking to adopt a storytelling mindset to win over new travelers.

“The authentic perspective of your guests is an incredibly effective add to your content strategy. What’s important is that hotels use it to drive actionable results, sending quality traffic to compelling experiences they own,” said Danielle Fierman, Account Executive at Flip.to. “It’s there where hotels like The Crane capture warm leads, revealing the opportunity to market to these travelers directly. Since they’ve been introduced by their friends and family, these impressions are more potent than any ad.”

The Crane Resort brings to light guest stories with Flip.to

Phillips went on to add, “Flip.to offered us the opportunity to track and measure advocacy with a cost-effective platform that was seamlessly implemented at our resort. We’ve pushed beyond the typical offer of sun, sea and sand, instead providing personal and powerful recommendations from friends and family.”

The historic Crane Resort overlooks the famous pink sands and turquoise waters of Crane Beach—named Best Beach in the Caribbean by readers of USA Today. Guests enjoy an idyllic respite on the Southeast coast of Barbados. The property offers grand colonial styled suites featuring lush gardens, private pools and rooftop terraces, and an impressive array of world-class amenities and services including fitness facilities, spectacular cascading pools, exciting restaurants including Zagat #1 rated Zen.

To learn more about The Crane, view the stories of their recent guests, or to reserve a stay visit www.TheCrane.com or call (866) 978-5942.

Stories that inspire: our favorite guest moments from November

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

Royal Park Hotel a favorite Flip.to guest story from November

Royal Park Hotel — Rochester, Michigan

“Making a wish for a lifetime of moments like this.” – Brittney J.

Show some love

This is the beginning of a lifetime of memories captured. Brittney’s story won first place in Royal Park Hotel’s latest photo contest, reaching 2,486 friends and family, drawing 964 site visitors, and leading to 332 warm leads.

Eldorado Reno a favorite Flip.to guest story from November

Eldorado Reno — Reno, Nevada

“It’s just a short stroll down Virginia St from the Eldorado to the Truckee River, and a reward waits you every time!”– John R.

Explore Reno

Known as “The Biggest Little City in the World”, Reno might surprise you with how much it has to offer. John, a recent guest of Eldorado Reno, shared this moment from his November trip with his friends and family worldwide. He’s already driven 67 unique site visits and 17 warm leads for Eldorado, with time to spare!

SeaVenture Beach Hotel a favorite Flip.to guest story from November

SeaVenture Beach Hotel — Pismo Beach, California

“We love staying at the Seaventure. It’s centrally located to all the wonderful restaurants, allows us to spend time relaxing and just listening to the ocean.” – Grace C.

Check out the view

This peaceful moment was captured by Grace, a recent guest of SeaVenture Beach Hotel. She inspired 138 of her friends and family to visit their site, leading to 29 warms leads for this oceanfront property in just a month.

Carter Estate Winery and Resort a favorite Flip.to guest story from November

Carter Estate Winery and Resort — Temecula, California

“The resort felt like a true getaway from it all, the room was amazing and the view was breathtaking we cannot wait until we return!” – Jonathan P.

Relax a bit

During a perfect retreat for two, Jonathan, a guest of Carter Estate Winery and Resort, caught this favorite moment. He joined fellow guests to reach over 41,000 friends and relatives in the resort’s current photo contest, mustering 616 warm leads in just 3 months.

POSTMARC Hotel & Spa Suites a favorite Flip.to guest story from November

POSTMARC Hotel & Spa Suites — South Lake Tahoe, California

“Beautiful room. Great location. Extremely friendly service.” – Paige T.

Admire more

Paige’s story paints a rich picture of the beautiful views at South Lake Tahoe, and she shared to her 388 friends and relatives. Even more shared on to their own network, reaching an even larger audience of future travelers for POSTMARC Hotel & Spa Suites.

Anaheim Majestic Garden Hotel a favorite Flip.to guest story from November

Anaheim Majestic Garden Hotel — Anaheim, California

“My children believed Mickey Mouse gave them their own castle to stay in. Castle beds for the win.” – Laura S.

Experience Anaheim

While the Castle beds for the kids at Anaheim Majestic Garden Hotel make for an unforgettable trip to Disneyland, this was a moment of pure joy!

Plus, Laura shared this moment with 560 friends and relatives. She already led 377 of those reached back the the hotel’s website, leading to 37 warm leads!

Alyeska Resort a favorite Flip.to guest story from November

Margaritaville Island Hotel — Pigeon Forge, Tennessee

“The rooftop pool & bar was awesome! We enjoyed all the fun things to do on the island!” – Sarah H.

Discover more

Sarah put Margaritaville Island Hotel at the center of this fun moment that was shared with 132 friends & family around the globe. There’s truly no better introduction to all fun at Margaritaville Island.


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