Hotel Emperador sees the impact of advocacy as guests reach 200k global travelers with Flip.to

Advocacy platform puts Madrid hotel at the center of conversations sparked worldwide

ORLANDO, FL — November 1, 2016 — Flip.to—a marketing platform that lets your guests become advocates to introduce your hotel and earn new guests—has helped Hotel Emperador Madrid amplify its reach to over 200,000 potential new guests. The four-star property in Madrid’s city center has attracted an enormous network of potential guests from around the world, perfect for this classic European locale.

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“It’s so simple, and it works beautifully,” noted Pilar Lanchas, Director of Sales at Hotel Emperador. Designed to be incredibly easy to manage, Flip.to earns and tracks new bookings while growing brand awareness, web traffic, and warm leads without any heavy lifting on the hotel’s part. “We saw immediate impact, connecting a new audience seeking our unique Madrid experience.”

More than a third of their guests have shared about their stay at Hotel Emperador since launching Flip.to in September of 2014. In fact, the hotel has reached an audience 40 times that of their already impressive Facebook network, earning trusted introductions to travelers worldwide perfect for their property—upwards of 200,000 travelers in the last two years alone.

In addition to the hotel’s ability to amplify their reach to the perfect demographic, Flip.to has driven site traffic to the tune of of nearly 9,000 visits. Each guest was greeted by distinct, custom experience designed to convert, taking these personal introductions down the path to becoming future guests.

“With Flip.to, we’ve effortlessly grown the network of travelers we interact with on a daily basis,” Lanchas went on to add. “The quality site traffic and warm leads we’ve converted give us the opportunity to inspire new travelers to choose Hotel Emperador when traveling to Madrid.”

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“We see the global impact of advocacy for hotels everyday. In fact, your guests have more influence than ever before in history,” said Alfredo Moreno de la Santa, Director of Sales Europe for Flip.to. “Hotel Emperador and properties alike now have the ability to engage those influencers and let them share their travel experience to friends around the globe. Not only is the scale massive, but your hotel is at the center of those experiences shared.”

Hotel Emperador Madrid is a 232-room, 1940s hotel perfectly located amid the bustle of the famed Gran Via Street in Madrid. This Ideal location in the heart of the city offers a splendid range of activities just steps away. Guests enjoy the beautiful rooftop garden and pool open during summer months, an abundance of restaurants, cafés and historical attractions to experience, and the rich culture of Spain’s capital city. For reservations, visit http://www.emperadorhotel.com or call +34 91 547 28 00.

Stories that inspire: our favorite guest moments from September

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

Royal Park Hotel a favorite Flip.to guest story from September

Royal Park Hotel – Rochester, Michigan

“Hospitality, cleanliness, friendly staff, smooth, easy, relaxing wedding weekend.” – Danielle K.

Admire more moments

Danielle, a recent guest of Royal Park Hotel, shared a moment that captured the beginning of a lifetime of memories. She and fellow guests have reached over 14,000 friends and relatives in 3 months with authentic guest stories.

South Coast Winery Resort & Spa a favorite Flip.to guest story from September

South Coast Winery Resort & Spa – Temecula, California

“Fabulous facility, great spa and pool and excellent restaurant” – Barbara V.

Enjoy the view

After the perfect getaway at South Coast Winery Resort & Spa, Barbara and fellow guests have introduced the hotel to over 21,000 friends and relatives, capturing 442 leads for potential guests of South Coast Winery in just a month!

Aava Whistler Hotel a favorite Flip.to guest story from September

Aava Whistler Hotel – Whistler, British Columbia

“Friendly staff!! Great location!!” – Kristie M.

Experience Whistler

Kristie put Aava Whistler Hotel at the center of this fun moment that was shared with 359 friends & family around the globe. There’s truly no better introduction to the lakeside fun at Whistler.

Mary's Lake Lodge a favorite Flip.to guest story from September

Mary’s Lake Lodge – Estes Park, Colorado

“We only stayed the 1 night but just the overall feeling of Home when we opened the door was more than we expected.” – Jennifer J.

Show some love

In two weeks Jennifer has shared this special moment with 385 friends and family, driving 122 visitors back to the lodge’s website and generating 10 warm leads (and that’s just one advocate!)

Garden of the Gods Club a favorite Flip.to guest story from September

Garden of the Gods Club – Colorado Springs, Colorado

“We loved the beautiful view, the relaxing atmosphere, the excellent food, and the superb service from the staff!” – Cora H.

Relax a bit

Cora captured this gorgeous poolside landscape during a visit to Garden of the Gods Club, captivating friends, relatives and future guests alike. Combined, guests have already reached over 45,000 friends and relatives in 5 months.

The Orchard Garden Hotel a favorite Flip.to guest story from September

The Orchard Garden Hotel – San Francisco, California

Explore the bay

Orchard Garden Hotel launched less than 2 months ago and their guests have already inspired more direct business by being personally introducing over 2,000 friends and family to the Bay Area property.

The Crane Resort a favorite Flip.to guest story from September

The Crane Resort – St. Philip, Barbados

“The Crane is so welcoming from start to finish. The staff make our whole vacation experience relaxing and enjoyable each year.” – Kyriacos M.

Laugh a little

The exceptional hospitality Kyriacos and his family experienced during their stay at The Crane Resort made an impression. 28 guests have already reached over 76,000 friends and family leading to 577 warm leads in 2 months.

Hotel Andaluz a favorite Flip.to guest story from September

Hotel Andaluz – Albuquerque, New Mexico

“Rooms were clean and nice. Hotel was beautiful. Food service was very good.” – Thomas K.

Enjoy Albuquerque

This peaceful moment shared by Thomas to his 498 friends and relatives is truly awe-inspiring—it’s one he’ll never forget. 6 of those reached shared his story to their own connections, reaching even more future travelers.


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to August’s stories

Stories that inspire: our favorite guest moments from August

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

The Stanley Hotel a favorite Flip.to guest story from August

The Stanley Hotel — Estes Park, Colorado

“Fly fishing the way my father taught me.” – Matthew G.

Explore the Rockies

Some things always stay with us. For Matthew, a recent guest of The Stanley Hotel, it was how his father taught him to fly fish. He joined his fellow guests to help this historic Rocky Mountain hotel reach an audience of 135,000 in 2 months.

Barefoot Cay Resort a favorite Flip.to guest story from August

Barefoot Cay Resort — Roatan, Bay Islands, Honduras

“Terrific Dive team led by Christian. My BC failed on day one, and they had excellent gear as backup. By the next morning, my BC was fixed and ready to roll. Soguey Ariza was one of the best Dive Masters we’ve ever experienced in 30 years of diving.” – Dana V.

Dive in

After an unforgettable stay at Barefoot Cay, Dana shared this special moment to 270 friends & family, leading to 46 warm leads from a single advocate alone.

Lake Tahoe Resort Hotel a favorite Flip.to guest story from August

Lake Tahoe Resort Hotel — South Lake Tahoe, California

“At the resorts complimentary beach! Great family fun.” – Leo J.

Take a beach trip

Leo’s story paints a rich picture of the family fun at Lake Tahoe Resort Hotel, and he shared to his 609 friends and relatives. 6 of those shared on to their own network, reaching an even larger audience of future travelers for Lake Tahoe Resort.

Crystal Lodgea favorite Flip.to guest story from August

Crystal Lodge — Whistler, British Columbia, Canada

“Great customer service at the Crystal Lodge at check-in and check-out. The staff was friendly and the location was perfect!” – Alison P.

Take the leap

The exceptional hospitality Alison experienced during her stay at Crystal Lodge made an impression. She and fellow guests helped this mountain lodge reach an audience of 50,000 in the last two months.

Row NYC a favorite Flip.to guest story from August

Row NYC Hotel — New York, New York

“Amazing view of 8th Ave. from our room at RowNYC” – Dimitri F.

Enjoy the view

This breathtaking view of The City That Never Sleeps inspired over 552 of Dimitri’s friends and relatives to visit Row NYC Hotel’s website, leading to 76 warm leads in less than a month.

The Shawnee Inn a favorite Flip.to guest story from August

The Shawnee Inn and Golf Resort, Shawnee on Delaware, Pennsylvania

“The best part of our experience at Shawnee is being able to connect as a family! We enjoy all of the outdoor activities and making memories year after year!!!” – Lyndsey M.

Make memories

The Shawnee Inn is at the heart of many memories for Lyndsey and her family. She captured this one during a beautiful summer day on the lake, giving future travelers a taste of all the fun to have at this Pocono Mountains getaway.

La Casa del Zorro Resort a favorite Flip.to guest story from August

La Casa del Zorro Resort & Spa — Borrego Springs, California

“‘I’m just going to look up at the stars the whole time,’ our six year old told us on the way back to the room after dinner. This moment seemed too perfect not to capture.” – Samantha S.

Gaze at more

A starry night becomes a cherished moment for Samantha and her son. In just two weeks, her story has captured the hearts and minds of 324 friends and relatives worldwide.

Mirror Lake Inn a favorite Flip.to guest story from August

Mirror Lake Inn — Lake Placid, New York

“The best part of our experience was in the beautiful way the grounds are maintained. The service and dining experience was absolutely first class. Highly recommend Mirror Lake Inn.” – Richard D.

Experience Mirror Lake Inn

Beautiful views and unforgettable service from an exceptional staff. All part of this timeless story shared by Richard to friends and relatives about Mirror Lake Inn.


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to July’s stories

The Pines Resort hits major milestone as hotel is introduced to over 100,000 travelers with Flip.to

Advocacy platform drives revenue, marketing, and even off-season success for lakeside resort

ORLANDO, FL — August 08, 2016 — Flip.to, the advocacy platform for hotels has attracted a massive audience of over 100,000 travelers for The Pines Resort in just the first year, while boosting the resort’s brand with compelling, co-created stories from their guests.

 

A mountain lodge nestled the Sierra National Forest near Yosemite National Park, The Pines Resort launched Flip.to in August of 2015. The property has seen enormous success, reaching this major milestone in less than 12 months. Flip.to has driven over 5,000 unique site visitors back to The Pines Resort’s hotel website, converting 450 warm leads and over 130 booked room nights for the hotel—and growing.

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Lauri R., past guest at The Pines Resort.

“There’s no better way to learn about our scenic experiences at the resort than through a friend or family member—someone you know and trust,” noted Mark Choe, Director of Business Development at The Pines Resort. Choe went on to add, “Our guests are sharing everything from incredible mountain views and lakeside watersports, to exploring our area’s national parks. Flip.to lets us capture these amazing stories and use them to engage future travelers. The return on our investment far exceeded our initial expectations, even helping drive our most successful shoulder season to date.”

The Flip.to platform has thoughtful touch points throughout the entire guest journey, bettering the conversation hotels have with guests from well before they stay until long after they leave. Flip.to lets guests share everything from their excitement for an upcoming trip to the favorite moment of their stay, tracking the entire conversion funnel down to how many travelers convert. The result is a huge driver of traffic and warm leads—potential guests who fall into a pool of like-minded travelers with similar interests and purchasing habits as the advocates for the hotel.

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The Pines’s Photo Explorer turns memorable guest moments into highly engaging interactions with every type of site visitor.

“I’ve been amazed at the stories our guests capture, and it’s been even more exciting to see that when combined, they shape a candid story of our property,” emphasized Choe.

The Pines Resort inspires new audiences of travelers worldwide with Photo Explorer, a powerful digital experience by Flip.to that tells a rich story of the hotel through the compelling experiences shared by their guests. It showcases a library of authentic content that is an entirely new look at the hotel. Plus, with the recent launch of Vision AI—a new feature by Flip.to that uses artificial intelligence to let hotels better understand and curate content—hotels have insight on image attributes, colors and more, with the ability to filter and source content in seconds.

“With Flip.to, The Pines Resort collects authentic content from their guests detailing the highlight of their trip. Moments like these become introductions with worldwide reach when guests share to friends and family.” said Deborah Moses, Senior Director of Sales, Americas at Flip.to. “Not only do these warm introductions drive site traffic, they help convert warm leads for the hotel inspiring more travelers to book direct.”

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David M., past guest at The Pines Resort.

Tucked within towering pines alongside Bass Lake, the Pines Resort accommodations reflect a contemporary mountain décor inspired by the scenic, natural surroundings. Guests choose between 84 inviting mountain chalets, 20 deluxe lakefront suites or two private, fully-furnished houses that feature stunning forest or lakefront views and are within easy walking distance of the lake, the resort’s restaurants, recreational activities and retail shops. To reserve a stay, visit http://www.BassLake.com, or call 800-350-7463.

Stories that inspire: our favorite guest moments from July

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

MidgettRealty a favorite Flip.to guest story from July

Midgett Realty — Hatteras, North Carolina

“Family memories made every time we visit!!” – Ann J.

Enjoy the beach

After an unforgettable stay at Midgett Realty, Ann shared this special moment to 182 friends & family, leading to an incredible 1,091 unique visitors and 218 warm leads from a single advocate alone.

Together, Ann and fellow guests reached an enormous, like-minded audience of 317,000 and 20,000 unique site visitors in the first 2 months… and growing!

Crystal Lodge a favorite Flip.to guest story from July

Crystal Lodge — Whistler, British Columbia, Canada

“We love going to the Crystal Lodge when in Whistler. Over the years they done nothing but totally exceeded our expectations!!” – Eric R.

Explore the trail

Eric, a loyal guest of Crystal Lodge, shared about the exceptional hospitality he’s experienced over the years, becoming a true advocate for the hotel. He joined his fellow guests to help this mountain lodge reach an audience of 35,000 in just the last 3 months.

Grand View Lodge a favorite Flip.to guest story from July

Grand View Lodge — Nisswa, Minnesota

“The responsiveness and flexibility of the staff is amazing and sets GrandView apart” – Chris C.

Jump in

Summertime fun. An unforgettable stay. The staff that made the difference. All part of this timeless story shared by Chris to friends and relatives about Grand View Lodge.

(24 leads in just two days isn’t so bad either.)

Adrift Hotel a favorite Flip.to guest story from July

Adrift Hotel & Spa — Long Beach, Washington

“We love the location of the Adrift Hotel. The beach is wonderful in Long Beach. And the Pickled Fish is the best place to eat.” – Lea W.

Drift away

What can we say—we’re constantly in awe of the stories from Adrift Hotel. Lea has left us dreaming of a stay in the Pacific Northwest with this incredible story. Plus, Adrift may now share on to their own captive audiences.

Atlantic Hotel a favorite Flip.to guest story from July

The Atlantic Hotel & Spa — Fort Lauderdale Beach, Florida

“Excellent service from all of the staff from the time we checked in until we checked out!” – Lauri C.

Sit in the sand

Laurie put Atlantic Hotel and Spa at the center of this fun and personal moment that was shared with friends & family around the globe. There’s truly no better introduction to this shore-side property.

Tivoli a favorite Flip.to guest story from July

Tivoli Lodge — Vail, Colorado

“Picture taken looking outside my mountain view room window” – Laura M.

Experience Tivoli

Laura captured the view from her Tivoli Lodge mountain view window, leaving friends, relatives and future guests alike in awe of this stunning landscape—20 of whom became warm leads after showing real interest in the hotel. (And that’s just one advocate!)

Shore Hotel a favorite Flip.to guest story from July

Shore Hotel — Santa Monica, California

“We ended our three week US holiday (Aussies!) at The Shore, super happy about that! Location was awesome but the staff were the best of any of the hotels we stayed at.” – Kate W.

Have some fun

Kate’s friends & family in Australia got a taste of the US and introduction to Shore Hotel with this candid moment from her trip. Shore Hotel has reached over 45,000 in that last 90 days alone thanks to their guests.

Woodloch a favorite Flip.to guest story from July

The Lodge at Woodloch — The Poconos, Hawley, Pennsylvania

“My favorite part of this past trip to Woodloch was the new Blues Massage and sharing my peaceful morning walks with the woodloch deer and her fawns.” – Patrick B.

Tip toe along

This peaceful moment shared by Patrick to his friends and relatives is truly awe-inspiring—and one he’ll never forget.

Plus, combined with other guests Patrick not only helped paint an incredible picture of the experience at The Lodge at Woodloch, but also reach an audience of over 38,000 in the last 3 months. In fact, this Poconos hotel has captured 766 warm leads in that time alone.


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to June’s stories

Stories that inspire: our favorite guest moments from June

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

Shores Resort—Top June 2016

The Shores Resort and Spa — Daytona Beach Shores, Florida

“The best part of my experience was that my entire family came up to stay at The Shores for my graduation and all the staff was very accommodating.” – Allan C.

Show some love

Allan put The Shores at the center of a special moment that was shared with like-minded travelers worldwide.

SeaVenture—Top June 2016

SeaVenture Pismo Beach Hotel — Pismo Beach, California

“I proposed to my fiancé on the beach while staying at Sea Venture.” – Doug K.

Relive special moments
Doug shared this special moment with 290 of his friends and family, leading to 71 unique site visits and 13 warm leads for SeaVenture Pismo Beach Hotel.

SeaVenture Pismo Beach Hotel’s current photo contest has topped 100 thousand friends and family reached and 1,200 warm leads.

Barefoot Cay—Top June 2016

Barefoot Cay Resort — Roatan, Bay Islands, Honduras

“We loved the solitude! Every aspect of our stay was wonderful.” – Duane & Sharron P.

Take it slow

This tiny island resort in Roatan, Honduras just put its foot on the map thanks to their guests–building an incredible library of curated content along the way.

Marys Lake—Top June 2016

Marys Lake Lodge Mountain Resort — Estes Park, Colorado

“Great service from your staff. Beautiful views from the property” – John H.

Take a stroll

John shared a favorite moment to 228 friends and family, converting 22 of those reached into warm leads. Guests at Mary Lake Lodge Mountain Resort already introduced over 6,000 friends and family to the property since going live in May.

Bass Lake—Top June 2016

The Pines Resort — Bass Lake, California

“Beautiful Chalet overlooking the water….can’t beat it! Staff was great, restaurant was amazing and the view was extraordinary! Plenty of room for the whole family. Loved our stay!” – Lauri R.

Hold on tight

Lauri shared her view from a day on the lake, bringing the incredible experience and activities at Bass Lake to life!

Hotel Zephyr—Top June 2016

Hotel Zephyr — San Francisco, California

“We visited the Sea Lions every day and night during our stay. It was great to hear them each morning as soon as we opened our balcony door.” – Arthur P.

Explore Fisherman’s Wharf

Arthur currently sits at the top of Hotel Zephyr’s current contest. He shared to 519 friends 9 times so far, with 28 of his friends sharing on as well. This has driven 274 unique site visitors and 31 warm leads (and the contest is only half-way through!)

Tahoe Resort—Top June 2016

Lake Tahoe Resort Hotel — South Lake Tahoe, California

“Great bang for the buck! Open, clean environment with curious staff.” – Tsewang L.

Sit in the sand

Tsewang is just one of the 27 finalist in Lake Tahoe Resort Hotel’s first photo contest. So far, Tsewang and her fellow guests shared their stories to over 30 thousand friends and family, leading to 483 warm leads in just 3 months.

VIsta Cay—Top June 2016

Vista Cay Resort by Millenium — Orlando, Florida

“The amazing Discovery Cove a must do for an Orlando visit.” – Jennifer D.

Experience Vista Cay

Jennifer’s story gives future guests a candid travel tip and also taps into the experience of the visit.

Grand View Lodge—Top June 2016

Grand View Lodge — Nisswa, Minnesota

“Beautiful sunset on our last night” – Daniel G.

Unwind

Ann Marie shared her story to 524 friends & family, leading to 171 unique site visits and 17 warm leads. Together, Daniel and fellow guests have introduced Grand View Lodge to over 19 thousands friends and family in less than a month.


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to May’s stories

Stories that inspire: our favorite guest moments from May

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

Hotel El Ganzo—Top May 2016

Hotel El Ganzo — Los Cabos, Baja California Sur, Mexico

“This was our second stay at El Ganzo and it did not disappoint! We visited in 2014 before the hurricane and the hotel has maintained its very hip vibe, with exceptional customer service and attention to detail. This visit was for our wedding, and our family and friends all raved about their time at El Ganzo. We cannot wait to come back!” — Cristina C.

Soak it in

Cristina is just one of Hotel El Ganzo’s current 26 photo contest finalists. Together, Cristina and her fellow guests have shared their stories to over 17 thousands friends and family, leading to 310 warms leads for the 72 room property in only 4 months.

Turtle Bay—Top May 2016

Turtle Bay Resort — Kahuku, Hawaii

“I loved the laid back atmosphere, the beautiful surroundings and the many variety of activities offered on property! Everything I could want to do in a vacation is offered at Turtle Bay!” — Ileana M.

Experience Turtle Bay

Ileana is just one guest who shared her favorite moment to Turtle Bay Resort. She reached a network of 455 friends & family.

Turtle Bay Resort has topped over 67,000 warm introductions from their guests in just the past 30 days alone—reaching travelers one degree away in the best way possible.

Adrift Hotel & Spa—Top May 2016

Adrift Hotel & Spa — Longbeach, Washington

“We have two special needs pets so this was the perfect little getaway for us. Thanks for making us all feel welcome!” — Zera M.

Show some love

Not only did Zera’s story create a richer narrative for Adrift, but when she shared it with an audience of 800, Zera captured the hearts of 29 warm leads for Adrift in just 6 days.

Pacific Terrace Hotel—Top May 2016

Pacific Terrace Hotel — San Diego, California

Ride along

This incredible moment shared by Wendy captures the perfect poolside vibes that future guests at Pacific Terrace Hotel can enjoy off the shores of San Diego.

Floridays Resort Orlando—Top May 2016

Floridays Resort Orlando — Orlando, Florida

Jump in

Ann Marie shared her story to 697 friends & family, helping Floridays Resort receive 333 unique site visits and 50 warm leads so far in their current photo contest.

Avanti Resort—Top May 2016

Avanti Resort — Orlando, Florida

“This hotel is in a fantastic location, the staff are so incredibly helpful, they always keep it clean and the pool is a great place just to chill out after exploring the sites, I TOTALLY recommend the Avanti Resort Hotel.” — Eugenie F.

Take Flight

Eugenie’s story from a recent trip to Avanti Resort gives future travelers a taste of Orlando. Plus, after being shared to 278 friends & family it earned 230 unique sive visits and 55 warm leads for the hotel. It’s a win-win.

Woodloch—Top May 2016 Copy

The Lodge at Woodloch — Hawley, Pennsylvania

“The best part of my stay with Woodloch is the staff! It’s a testament to what a great organization Woodloch is that over my 7, yes SEVEN, visits, I see mostly the same people. The staff is what makes Woodloch a great place to be. Well…along with the excellent spa services, tasty meals, great art/yoga/meditation/workout classes. I have brought many people to Woodloch and recommend to everyone I know!” — Jennifer H. W.

Take it in

After sharing her favorite moment to 834 friends & family, Jennifer quickly climbed the ranks in The Lodge at Woodloch’s current photo contest, with 103 participants and counting! Her story alone drove 218 unique visitors to Woodloch’s site, leading to 56 warm leads.

Even better, this loyal, lifetime guest shared the true hospitality she’s experienced again and again at The Lodge at Woodloch, becoming a true brand ambassador for the hotel!

Lake Tahoe Resort Hotel—Top May 2016

Lake Tahoe Resort Hotel — South Lake Tahoe, California

“Family friendly with comfortable clean furnishings in the flexible suites. The kids love the happy hour and breakfast in the morning.” — Joshua R.

Show some love

Joshua is just one of the 18 finalist in Lake Tahoe Resort Hotel’s current photo contest. Just two months in finalists have introduced 20,000 of their friends and family to the resort, leading to 330 warm leads. (And the clock’s still ticking!)

Casa del Mar—Top May 2016

Casa del Mar Golf Resort & Spa — Cabo Real, San Jose del Cabo, Mexico

“The feeling of being the only people there, complete solitude, peaceful, quiet, paradise! Unlike any other resort I’ve ever been to!” — John M.

Tee up more stories

John shared his view from one of Casa del Mar’s championship golf courses, revealing the beauty of this “peaceful, quiet, paradise” from a guest’s unique perspective.

Metropolis Resort —Top May 2016

Metropolis Resort — Eau Claire, Wisconsin

“My daughter was so excited to go to her first water park! She could barely wait for us to get our suits on!” — Tara J.

See more candid moments

Tara shared her story to an audience of 270, half of whom became a warm lead for the hotel after visiting Metropolis Resort’s site and claiming an offer on a future stay. Tara’s friends showed genuine interest in a future stay at this Western Wisconsin family getaway—unveiling travelers that are the perfect fit for the hotel.


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to April’s stories

Flip.to sparks huge reach and return for SoHo’s Hotel Hugo

Advocacy platform inspires travelers worldwide, introducing hotel to a warm audience over 75,000

ORLANDO, FL — May 18, 2016 — Hotel Hugo, an independent, luxury hotel in New York City’s historic SoHo neighborhood, has tapped Flip.to to reach a massive network of global travelers perfect for their hotel. Since going live on the platform in January of 2015, the property has reached a warm audience of over 75,000 worldwide, and the advocacy platform has become a pivotal strategy in the hotel’s operations.

hotel-hugo-lobby
Hotel Hugo Lobby

The long-term impact of Flip.to has been huge. In addition to helping the 122-room boutique property get introduced to entirely new audiences every day, they’ve seen a boost in unique site visitors and have started capturing warm leads through the personal recommendations of their guests at a scale never before possible.

“It’s simple, yet impactful,” noted Kelly Sanders, Director of Revenue for Hotel Hugo. “We’re building richer relationships with our guests while receiving introductions to their network of friends & family. There’s no better way to welcome a new guest than through these interactions.”

Flip.to taps into the massive reach of their guests, allowing Hotel Hugo to reach an enormous but highly targeted audience of potential future travelers in an authentic and trusted way. “Flip.to really is the total package for platform and service,” she went on to add, “it all just works, and they have a great team behind an outstanding product.”

The move to implement Flip.to has been part of a comprehensive technology approach by Hotel Hugo. Flip.to is seamlessly integrated with every part of their hotel, from marketing to revenue and even operations. Sanders attributes this to well thought-out touch points for both the guest and hotel.

“Our guests are at the forefront of all of our technology considerations, especially since our influence on the guest experience extends well beyond when visitors are on property. The design of Flip.to lets us engage guests and their friends & family in the best way possible. On site, we can easily track results, and even identify advocates when they’re on property, making for a better stay. It’s changed our approach to how we operate.”

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Bar Hugo Rooftop

For independents, unique experiences are key drivers to compete, with Hotel Hugo’s SoHo urban retreat being no different. “Hotels must distinguish themselves in the market. This can be an even bigger challenge with a small team,” said Raul Vega, Senior Director of Sales at Flip.to. “Flip.to offers huge value to disciplines across your hotel, really bolstering everything you’re doing today. Hotel Hugo is the perfect example, and continues to grow with the platform.”

Travelers seeking a stylish New York City neighborhood with timeless appeal can look no further than Hotel Hugo. A seamless blend of contemporary luxury and bohemian chic, the luxurious design pays tribute to the storied history of Lower Manhattan and enduring art-meets-industrial edge. Offering 122 guest rooms and suites, state-of-the-art meeting spaces, and a sleek rooftop bar for cocktails overlooking the stunning Hudson River, Hotel Hugo is SoHo’s most sophisticated urban retreat. To reserve a stay, visit www.HotelHugoNY.com or call 212-608-4848.

Stories that inspire: our favorite guest moments from April

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

The Point—Top April 2016

The Point — Orlando, Florida

“We love the updated rooms and you can’t beat the location. The staff is friendly and helpful here!” — Carol K.

Jump in

Carol shared her story to 615 friends and family, earning 189 unique site visits & 73 warm leads for The Point. (So far, this story and the others helped boost the contest reach to over 20,000 new folks perfect for their hotel. With only 2 months down, they’re still growing!)

Crystal Lodge—Top April 2016

Crystal Lodge — Whistler, British Columbia, Canada

“Super friendly staff and great location. Perfect ski valet service.” — Joern J.

Catch air

Future guests get a true sense of what they can expect when they hit the slopes, and Crystal Lodge gets an awesome story to share with future guests.

Shores Resort—Top April 2016

The Shores Resort & Spa, Daytona Beach Shores, Florida

Take a beach day

Not only did Cindy share her story, but so did 4 of her closest friends, driving more than 100 visitors back to The Shores Resort’s site. We like to call this the viral effect.

The Lafayette—Top April 2016

The Lafayette, San Diego, California

“Enough room to swing a cat!!!! Front desk service was exemplary…thanks Ronan! Close enough to walk to the zoo and Balboa Park. Everything you could want…” — Belinda M.

Flashback

Belinda’s story shares how Ronan gave them a sense of hospitality and a more intimate experience. It empowered The Lafayette’s staff, and speaks volume towards the type of service future guests can expect.

Adrift Hotel—Top April 2016

Adrift Hotel & Spa — Long Beach, Washington

“Lounging in our room with a beautiful ocean view to the south, Mimosa in hand – A lovely slow down. Loving Long Beach” — Rachel S.

Tip toe along

Putting guests in the driver’s seat of their marketing drastically boosts this boutique property’s ability to capture timeless moments that reveals their rich story.

Brasada Ranch—Top April 2016

Brasada Ranch — Powell Butte, Oregon

“Our stay at Brasada was amazing! As usual the only part we didn’t love was leaving to come back home.” — Danielle J.

See more of Bend at Brasada

Danielle shared her story to over 300 friends and family, helping Brasada Ranch top over 30,000 warm introductions in just 8 months.

Caribe Royal—Top April 2016

Caribe Royale, Orlando, Florida

“I’m a US soldier and your staff truly made me feel appreciated. It was my engagement weekend and we were a large group, they made sure we were all happy with our rooms and everything was absolutely perfect. Thanks so much for an unforgettable experience.” — Eddy M.

Show some love

Guests at Caribe Royale captured this unforgettable moment and shared with friends and family—the beginning of a lifetime of memories.

Shore Hotel—Top April 2016

Shore Hotel — Santa Monica, California

“Every employee I encountered made eye contact and said ‘hello’ and it looked like they meant it!” — Christopher C.

Soak it in

When a guest calls out what an amazing experience your hotel provided, you don’t have to. (Plus, a stunning shot for Shore Hotel in Santa Monica.)

Shawnee Inn—Top April 2016

The Shawnee Inn and Golf Resort, Shawnee on Delaware, Pennsylvania

“We visit 2-3 times per year with the kids. We love the surrounding beauty, the old time charm and the nostalgia (we married on the front lawn 11 years ago and my husband spent his childhood summers here)…..our Shawnee trips give us a chance to simply be present and enjoy one another – simple, laid back” — Faith P.

Peek at more candid moments

A long tradition of visiting their favorite getaway was shared to over 700 friends and family, helping Shawnee Inn receive 182 unique visits and 60 warm leads. This, and their other spectacular guest stories has boosted Shawnee’s lifetime reach to well over 100,000. (Growing more every day.)


Check back next month for even more. See any stories that stand out? Let us know!

Adventure back to March’s stories

Stories that inspire: our favorite guest moments from March

Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.

In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

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Barefoot Cay Resort — Roatan, Bay Islands, Honduras

“Top notch accommodations in a perfect location with incredibly knowledgeable, caring, attentive and professional dive staff.” — Sherry W.

Dive in
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Adrift Hotel & Spa — Long Beach, Washington

“Our dog is a rescue from Iran and had never seen the ocean before. It was a hoot to let her run off-leash on the beach for the first time; to be completely honest, we weren’t sure she would ever come back! Adrift is a haven for dog lovers and a beautiful destination year-round. We loved visiting in early March, there were times when we had the whole beach to ourselves and the stormy ocean was indescribably beautiful.” — Danielle J.

Take a stroll
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The Stanley Hotel — Estes Park, Colorado

“The hotel and the area are beautiful. Our room was regal!” — Barbi B.

(And our very first drone photo!)

Take flight
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SeaVenture Beach Hotel — Pismo Beach, California

“Room was small but cozy and clean, breakfast was great, hot tub on balcony was very relaxing!” — Dan H.

Grab the wheel
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Hotel El Ganzo — Los Cabos, Baja California Sur, Mexico

“The food, service, and ambiance on the rooftop bar were superb. I’m dreaming of that ceviche!” — Connor S.

Catch some rays
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The Lodge at Woodloch — The Poconos, Hawley, Pennsylvania

“The opportunity to really relax and feel totally pampered. At 8 months pregnant, this was the perfect weekend escape!” — Kate F.

Let’s relax
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Crystal Lodge — Whistler, British Columbia, Canada

“The staff was really helpful when I was booking my room.”
— Delan W.

Hit the slopes
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Turtle Bay Resort — Oahu’s North Shore, Kahuku, Hawaii

The photo says it all. No quote needed—am I right?

Hear the waves
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Pacific Terrace Hotel — San Diego, California

“Hotel is in a perfect location. Easy walk to the beach and many restaurants, shops, etc. Staff is super friendly and helpful. 2nd time there and will be going back” — Brooke M.

Enjoy the sunset
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Avanti Resort — Orlando, Florida

“Avanti Resort have great staff, brilliant location, lovely spacious rooms and really good swimming pool hours to unwind in after a tough day out in the parks.” — Adam M.

Experience the magic
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The Platinum Hotel — Las Vegas, Nevada

“We loved being so close to the strip at a smoke-free facility. The staff was so friendly and our view was amazing!” — Kristin N.

See the view
Check back next month for even more. See any stories that stand out? Let us know!