Partners Archives - Flip.to Blog

Resort Data Processing and Flip.to announce new preferred partnership: bringing high-performance operations and advocacy together to boost revenue

December 11, 2018 — Vail, CO — Leading property management software, Resort Data Processing (RDP), and Flip.to, the advocacy marketing platform, are proud to announce a new partnership to help hotels, resorts, vacation rentals and travel brands worldwide grow booking potential and win more travelers.

RDP and Flip.to bring unique solutions to travel

Flip.to is reimagining hotel marketing with a powerful platform that lets travelers share the high points of their experiences with the travel brand at the center of the story. This taps into the warmest, most receptive audience yet, while tracking back all the impact, driving revenue and creating a lifelong return traveler base.

Paired with RDP’s latest update in property management software, RDPWinV5, the ability to earn impact and grow revenue for your property with these new tools is easier than ever, enhancing technology and marketing stacks with solutions built for the 21st century hospitality industry.

This seamless partnership will amplify the impact of your PMS solutions. With RDP, data is readily actioned to build impact for your property—from easy-to-run, premade reports to SQL access for super-users.

In fact, RDP allows segmentation for your campaigns by many metrics such as prior dates of stay, guest type, region, source of business, nightly revenue, and many more.

This pairs easily with the advocacy platform, building richer profiles that help build stronger relationships with guests and travelers. And together with the Flip.to platform, is proven to increase bookings, as well as return guests reservations.

Get in touch

With RDP, travel marketers get back to spending time putting heads in beds, we will handle the rest. Get in touch at http://www.resortdata.com for a walk through.

Spark interest in your property with Flip.to, today. To learn more about the impact of advocacy for your resort, hotel, vacation rental or destination, take a tour.

2018 Hospitality Technology Study, uniting hotelier and vendor technology perspectives, now available worldwide

Fuel Travel, StayNTouch and Flip.to examine technology trends to better align suppliers with industry wants and needs

ORLANDO, FL — July 19, 2018 — Fuel Travel, StayNTouch and Flip.to have partnered to launch a new study that examines perspectives from hoteliers and suppliers on industry technology. First debuted exclusively for attendees of the HITEC Hospitality Technology Show in June, the results are now being distributed globally.

The study surveyed hoteliers and suppliers to learn how the industry can improve from a technology perspective, with key takeaways for readers from both groups:

For hospitality decision-makers, the results provide guidance on the latest technology trends, as well as opportunities to invest valuable resources for growth.
For suppliers, the study informs ideas on the most pressing technology issues facing the hotel industry today.

With data surveyed from 358 respondents—all responsible for purchasing or selling technology in hospitality—the study is unique from other research in that it goes beyond standard reporting to identify similarities and differences in priorities for where the industry and travel technology should be headed.

Overall, the results showed many positive indicators that hoteliers and suppliers are closely aligned.

Take, for instance, considerations for a new PMS. The factors which were “most important” for respondents from both groups fell in sync, with ease of use and seamless integration topping the list. In fact, the need for improved integration between existing products garnered a strong consensus from respondents. Guest experience was also a top priority.

Frewoini Golla, Director of Marketing for StayNTouch noted why findings like this are so critical for industry growth. “Better understanding where priorities lie helps vendors stay in tune with the challenges our customers are responsible for, and how we can serve their needs while topping their goals.”

Other areas where the study reported similarities and differences include factors influencing marketing spend, perspectives on new and emerging technology, and the process for considering new technology purchases.

Stuart Butler, Chief Operating Officer of Fuel Travel said of the results, “As vendors of this space, our eyes are fixed on the trajectory of travel technology and marketing, so having a better understanding of the wants and needs of those in the front-lines of hospitality really helps us all get better together.”

Richard Dunbar, Director of Partnerships at Flip.to echoed this sentiment. “It’s really important that we focus on helping our customers and all of the industry move the needle. The results of this survey have opened up a really compelling dialogue to grow the industry, today.”

To get your free copy of 2018 Hospitality Technology Study, download it here.

Integrating local experiences to differentiate your hotel

At Flip.to, we’re constantly working with people in the industry that inspire us. Here’s a special post from our friend Nancy Huang, Marketing Director at Travel Tripper. Join us for more on experiential marketing during our webinar on May 3!

With travel inherently rooted in destinations, it’s vital for hospitality companies to provide customers with high-quality local offerings. In recent years, there has been an even stronger push for hotels to deliver more authentic and integrated experiences, perhaps due to the preferences of the Millennial generation and the advent of the social media age. Today’s travelers want more than just a place to stay; they want to truly connect with the destination. Hotels can satisfy this need by integrating local products and activities into their amenities and offerings.

Organizing local activities

In addition to local products, hotels can also arrange for activities that allow guests to experience the destination in a way that goes beyond what’s typically found in tourist guides. Airbnb is currently experimenting with a new product, Experiences, which allows local residents to sell their own guided tours, similar to the way hosts offer up places to stay.

Guests can book such experiences as city tours, food and drink tastings, hikes, and bike excursions, which are only made available to them after they complete a booking on the site. Currently Airbnb’s experiences are only offered in San Francisco and Paris, but if things go well the company may expand the product to other cities.

Generator Hostels, part of a new breed of boutique hostel, offers its own events in the eight European cities where it has properties. Guests can take part in a group tapas tour in Barcelona, play petanque in Paris, sample whiskeys in Dublin, and much more. Each of the design-forward “poshtels” reflects its local culture and history. The branch in Berlin’s hip Mitte neighborhood, for example, celebrates the area’s thriving art scene. Generator also provides high-quality content in comprehensive guides of each of its markets, and even facilitates opportunities for guests to meet local residents.

Crafting your own unique offerings

When brainstorming ways to integrate local experiences into your own hotel’s special offers, amenities and packages, make sure to cater to a wide range of interest areas. Local food and products are always good places to start, and they’re easy to source and offer to guests.

It’s important to note that while higher quality local products can be more expensive than generic equivalents, they are worth it for the elevated experience, and can actually lower shipping costs since they’re transported from nearby. These products can be sold in the hotel’s gift shop, or offered complimentary as trial size toiletries or snacks in guest rooms.

When it comes to crafting local experiences, find ways to allow your guests to experience the destination as residents would. For example, instead of a typical guided city tour, craft a run or bike tour that takes guests through your city’s most scenic parks and walkways.

Another route is to create social experiences in which guests can meet and interact with local residents. Generator Hostels frequently hosts art and music events featuring local DJs, musicians, artists, and more. Roger Smith in New York City, which displays local art throughout the hotel, frequently hosts art talks and discussions that are open for guests and the public. Also consider the benefits of incorporating social media influencers into these local experiences, as they can bring an added layer of promotion and PR to the event.

All destinations are unique, so take advantage of your property’s neighboring community and everything it has to offer. Take time to fully explore the surrounding area’s history and culture, and come up with creative methods to commemorate them.

Incorporating local products

As farm-to-table dining has become increasingly praised for quite some time, hotels have also been adopting sustainable, environmentally friendly practices for their food and beverage offerings. Travelers are keen to sample local cuisine, and if ingredients come from nearby farms or the hotel’s own rooftop garden, then they will be all the more impressed.

And it’s not just smaller, boutique properties that are hopping on the culinary bandwagon. Even chain hotels are attempting to appeal to business travelers with discerning culinary tastes. Hyatt, for example, requires all of its restaurants to feature at least five local ingredients in their menu offerings. Drink lists are also being upgraded, with hotels across the globe offering beers brewed on-site.

Provenance Hotels does a particularly good job of telling a location-based story through the hotel experience. In addition to designing each hotel around a unique local theme and decorating its properties with locally produced art, Provenance offers its guests an array of local products so they can learn about the businesses flourishing in nearby areas. In Portland’s Hotel Lucia, for example, guests can sample local hand-harvested salt and handcrafted olive oil, as well as Bee Local honey, which is produced on the hotel’s own roof.

Flip.to joins OPMA, together sparking new conversations in travel marketing

Advocacy platform pairs with Onsite Rental Management Association to foster education and partnerships in the diverse vacation rental market

ORLANDO, FL — February 14, 2018 — Flip.to—the advocacy marketing platform that helps reach, inspire and convert travelers worldwide—announced its membership with the Onsite Property Management Association (OPMA), a nonprofit and advocate for the rental management and condo hotel sectors representing a select 53,000 resort accommodation units. Flip.to will work in tandem with a collection of minds together aimed at bettering the travel space.

Flip.to is thrilled to be joining the OPMA’s exclusive roster of 37 suppliers personally invited to share membership with management companies across the US and globally who are focused on shaping the landscape of hospitality marketing and growing the industry as a whole. OPMA provides a network of partnerships, educational opportunities and a forum for cooperative efforts to advance the rental market, emphasizing collective growth and mutual support.

“It’s easy to see where OPMA and Flip.to are aligned, with advocacy a cornerstone to both our identities,” said OPMA Chief Marketing Strategist John Dalton about Flip.to. “Likewise, they have a drive to constantly improve marketing as we know it today. The Flip.to team has a deep understanding of not only the travel industry, but also the specific marketing challenges rental managers face daily, so we’re glad to welcome them on board,” said Dalton.

The Flip.to platform empowers guests to share the high points of their stay throughout their traveler journey. Along the way, travelers introduce family and friends to resorts and vacation properties in an authentic and trusted way, reaching new audiences at an incredible scale—ahead of competitors and other dominant players. The platform earns and tracks new bookings while growing brand awareness, web traffic and warm leads.

Flip.to has made strides in enhancing the marketing efforts of hospitality providers across the travel industry, seeing incredible success in the vacation rental market. Corporate Director of Sales and Marketing, Maurice Arbelaez, of Millenium Management Corporation—founding member of OPMA and fellow customer of Flip.to—echoed this sentiment along with the value of membership for the advocacy platform.

“Flip.to is an example of an industry partner providing incredible value, promoting authentic perspectives on the resort from a trusted source—our travelers. This is key for professional management companies like Millenium who uphold the highest level of service, guest experience, and infrastructure,” said Arbelaez.

“Likewise, these are the values that define OPMA, which is why their organization is key in helping leaders in our industry maintain these standards. We’re excited to work together with partners who not only provide top-notch solutions that help highlight these clear differences, but also share a mutual interest in bettering the industry as a whole.”

Flip.to kicked off their participation with a speaking session at OPMA’s 2017 leadership summit late last year. On attending, Richard Dunbar, Director of Partnerships at Flip.to, said, “We saw firsthand the significant value of membership with OPMA, from learning even more about the challenges within the industry to forming new connections and partnerships with those who hold a shared vision for the rental market. As we look forward to seeing the strides OPMA continues to make for rental management companies around the world, we’re excited to now be a part of it!”

To learn more about OPMA membership and its efforts within the rental management and condo hotel industry, visit www.theopma.org or contact John Dalton at jdalton@theopma.org.

To learn how Flip.to is helping vacation rentals reach, inspire and convert travelers each and every day, see who we’re working with.

Better together: Fueling great partnerships

Here at Flip.to, our place in the industry is pretty unique. We get the chance to work with some incredible travel brands—and more importantly with the talented people behind them.

While that includes hotels, resorts, vacation properties, destination marketers, and the like, it includes the wide array of folks we call friends and partners.

So, what makes a great partnership? For one thing—some of the same things that make great friendships, and that’s great people.

Aside from that, we see partnerships as an opportunity to lean on our relative strengths in ways that everyone benefits. That means joining forces with forward-thinking vendors, agencies, and even individuals who embrace where we strive to take travel marketing.

Core to those values are the power of storytelling and authenticity. Combined, they unlock the ability to reach and inspire travelers, nurturing them along their journey to conversion (rather than flooding them with an overabundance of “book nows” and discount offers).

Ultimately, like us, they aspire to evolve the way hospitality marketing is done in a way that’s a win for travelers, great for business and incredible hospitality all at the same time.

So I’ll ask again—what makes a great partnership?

Look no further than Fuel Travel, a shining example of all of the above. We knew from the start that we’d be a great fit, (and not just because they’re gif-jedi-masters).

From adapting to improve guest experience and prioritizing relationships, to being vocal about marketing values like storytelling, they guide their customers down the best path for their hotel and guests. Fuel goes above and beyond to educate and provide value to the hotel marketing industry far beyond just their products & services thanks to efforts like their blog and podcast content, connection to industry contributors and more.

Fuel’s own COO, Stuart Butler, paid us a visit recently and shared some candid insight on partnering with Flip.to:

To learn more about Fuel Travel, hop over to www.fueltravel.com and be sure to check out Fuel’s weekly hotel marketing podcast.

If you’re as passionate as we are about changing the landscape of hospitality marketing and feel like we’d be a great match, let us know. Hospitality moving & shaking is always more fun when you get more great people in the room!

Hotel Tybee strikes Gold at 2017 Adrian Awards with Flip.to

Customer success: we can’t stop talking about it. That’s because the results earned by travel brands on our platform are the biggest measure of our success.

So, when other people start talking about it too? Well—we can’t help but celebrate.

That’s what we’re doing today with Hotel Tybee, who we’re proud to be recognized alongside for taking home a 2017 HSMAI Gold Adrian Award in Digital Marketing! Hotel Tybee’s success on the platform stood out among a crowded field of more than 1,100 entries.

So what’s advocacy at work look like with Hotel Tybee? When you see the numbers, it’s clear why the judges took note. Take a peek below:

In 7 months and 898 advocates, the property earned:

Hotel Tybee’s advocates drive incredibly warm traffic and high conversion for pennies on the dollar.

Brett L. Loehr, CHA and General Manager to Hotel Tybee had this to say about the platform:

“Today’s reality is that it’s more expensive and competitive to earn guests. Add to that other investments we’ve made in our hotel following three hurricanes just this year, and the importance of growing profits without sacrificing hospitality for our guests comes even more into focus.

We’ve got a strong marketing team who together with Flip.to have done both. For one thing, we’re getting in front of interested travelers in the best way—our existing guests—and the numbers tell the story for what follows.”

Advocacy is a potent marketing channel that properties like Hotel Tybee have unlocked. With trust built in, quality of the audience is a natural lead into great performance.

Stacia Miele, Online Marketing Director echoed Brett’s sentiment.

“Hotel digital marketing isn’t a matter of doing one thing really well—it’s doing a lot of things really well that come together into a strategy that works for your property. Flip.to has been a great add to our stack, with the value of this new marketing channel going beyond lower cost-of-acquisition.”

“All in all—we’ve been huge fans since the beginning,” Brett went on to add.

For a peek at just a handful of what Hotel Tybee’s storyteller’s are sharing, tune in below:

If you’re ready to switch on advocacy, let’s chat. We’ll share how advocacy is changing the game for the hospitality and tourism industries worldwide.

InnQuest Software and Flip.to partner to help hotels earn new guests through advocacy

Strategic partnership offers hoteliers ability to amplify booking potential and win more travelers

Tampa, FL – August 21, 2017 — InnQuest Software, a full-service technology company for hoteliers, is pleased to announce a partnership with Flip.to, the advocacy marketing platform for hotels that helps reach new audiences worldwide, inspiring more travelers to book direct.

This innovative partnership will help the 5,550+ hoteliers InnQuest serves to drive positive, authentic conversations about their property and guest experiences online. Hoteliers using InnQuest’s premier booking engine, WebBook, can now seamlessly integrate Flip.to into their current software to amplify their marketing efforts by empowering guests to share details about their upcoming trip at the point of booking.

“We couldn’t be more thrilled to partner with Flip.to and add this powerful platform into roomMaster’s diverse portfolio of roomMaster integrations,” said Kent Howard, Director of Sales at InnQuest. “We’re always partnering with premier companies in the industry to deliver comprehensive technology solutions for our hoteliers, and Flip.to is a pioneer for advocacy in the travel space.”

With the design-driven Flip.to platform, hoteliers let their guests become advocates, turning trusted introductions to their friends and family worldwide into new guests for the hotel.

The platform earns and tracks new bookings while growing brand awareness, web traffic, and warm leads. Guests share the high points of their travel experiences, with the destination and hotels at the center of these stories.

“The partnership with InnQuest is one we’re very excited to share,” said Richard Dunbar, Flip.to’s Director of Partnerships. “Their impressive global reach lets us bring our entirely new approach to travel marketing to an even wider audience. The partnership offers a best-in-class technology stack with the confidence of a solution set their customers know and trust.”

For more information about InnQuest software and its property management software, visit www.innquest.com.

How to win guests at every step of the traveler journey in upcoming webinar

Collaboration offers a guide to exceeding evolving traveler demands in today’s digital economy

BETHESDA, MD — MARCH 14, 2017 — StayNTouch, innovators in mobile technology and Property Management Systems, have teamed up with travel industry and direct booking experts Fuel, and hotel advocacy platform pioneers Flip.to, for a joint webinar—‘The Evolution of Guest Expectations and How Hotels can Exceed the New Demand.’ The event will help hotels exceed their guests’ evolving expectations to build better guest relationships and drive more repeat business.

The trio of hospitality industry experts will reveal insight on navigating each phase of the purchasing decision, from inspiration and discovery until long after their stay.

Key topics include:

Your guests’ new demands—Understanding the evolution of traveler expectations
Planning travel—Knowing your guests and differentiating your property to gain maximum market share
On-property hospitality—Enhancing the experience with refined service elements
Rekindling your guests’ favorite moments—Staying in touch, building long term loyalty and repeat business

“Guests today are defining their own standards of service, thanks to the digitally driven world we now live in,” said Dante Sapp, Product Manager at StayNTouch. “Knowing how to adapt and exceed demands at every phase of the traveler journey is vital for attracting and retaining loyal customers. I’m excited for the opportunity to partner with Fuel and Flip.to and share these valuable insights with hoteliers.”

“Understanding your guest, knowing what factors matter when planning a trip, and digging into how travelers do their research is key for hotels to get more bookings,” added Stuart Butler, Chief Operating Officer at Fuel. “We’re excited to be able to deliver advice on these topics with leaders from StayNTouch and Flip.to. Hotels will better know how to compete and inspire greater conversions.”

Richard Dunbar, Director of Partnerships at Flip.to echoed the sentiment. “We’re thrilled to help guide this session with our friends at StayNTouch and Fuel. Attendees will walk away from this webinar with ideas they can immediately action. From there, hotels will know how to better enhance the guest experience in every part of the travel journey and build better relationships with their guests in the long term.”

The presentation will be hosted on Thursday, March 23, 2017 at 1 PM EST (10 AM PST, 6 PM GMT).

To save your seat for this free webinar, register here.

StayNTouch Hotel Software provides a fully-featured mobile Property Management System, a PMS-overlay and guest self-service capabilities. Visit http://www.StayNTouch.com to request a demo.

Fuel is a comprehensive digital marketing agency with an emphasis in travel and tourism; services include website development, SEO, PPC, email marketing and more. To get started, visit http://www.FuelTravel.com.

Pro tips: kickstarting a career in the travel industry

When I first joined the hotel marketing world, I was given empowering and inspiring advice from coworkers and friends. Those words of wisdom helped me confidently dive head first into the industry. Now I’d like to pay it forward.

So I tapped the shoulders of coworkers, friends, partners, and mentors to share what they’ve learned along the way and what advice they have for newcomers in the travel industry.

Get the scoop on what they had to say below:

Patrick Grimes
Travel Sales & Marketing Veteran

Patrick has worn many hats in this industry, chiefly because others are quick to recognize his talent and initiative. Patrick’s advice comes from years of dedication to the industry and, of course, really hard (but smart) work.

Sweat every day. Literally or figuratively. Continue to move. When you don’t, you will struggle. Be in the sun. Get and stay uncomfortable.

Dream then do. Stay “creatively focused.” An idea is good but don’t let it wander into an infinite ether. What’s the first thing you need to do to action the idea, then what’s the second? Move forward with what’s worthy of your time and talents.

Go with your gut. Don’t ever second guess yourself and wonder, “Is this right?” Your accomplishments will be the sum of your instinct, ambition, and actions. Do it, then assess and learn.

Shelby Cunningham — Business Development Manager
Navis

Shelby is an industry vet who truly practices what she preaches. She promotes and embraces the philosophy that partnerships are give and take, never hesitating to lend a helping hand when needed.

I would give myself a twist on one of my favorite travel quotes—‘voyage, travel, and change of place impart vigor’—and recommend that I truly embrace all the passion that this industry holds—within each company vision, within the people who bring travel to life for others, and within each conference, partnership, and new friendship found.

This passion, this ‘vigor,’ this energy is what propels my commitment to continuing to grow and learn as a person, a fellow industry employee, and a participant in travel itself.

Chris Kane — Account Director of Leisure Sales
Walt Disney World Swan and Dolphin

Chris’s advice on networking should be heeded, not just because it’s correct, but because it’s coming from an expert. There are networkers in this industry, and then there’s Chris Kane. But don’t watch him work a room…you should be networking instead!

For those just starting out—try to intern whenever possible. It’s a great way to get your foot in the door, learn a new skill set and of course hopefully lead to a paying job. Companies like to hire from within and what a better way to put yourself out there as a candidate.

NETWORK, NETWORK, NETWORK! You never know what doors can open by networking and getting to know your travel industry peers. It’s not what you know, it’s who you know that gets you up in the travel industry ladder that much faster.

Avoid burning bridges with travel industry peers, bosses, and executives. You never know in your next steps down the career path whom you could be working with/for!

Find a mentor whenever possible. Their career experience and insight can be a huge asset to your own development, plus free first-hand education.

Wade Lindquist — Vice President of Sales
Tambourine

I met Wade at the ROC conference in New Orleans and became quick friends! He’s been in the industry for over 15 years and has a wealth of experience in hospitality sales and marketing.

If I knew back in the early 2000’s what I know today I would have:

1. Gone to college with an emphasis in hospitality.

2. Started helping hotels realize that they can directly market and compete against the OTA’s much earlier in my career—and might have been able to put a dent in their reliance on OTA’s several years earlier.

However, I could not be happier to be where I am today. I’m more passionate than ever about what I do and the industry I am blessed to be able to call my home!

Lola Feiger — Digital Marketing
ALICE

ALICE & Flip.to always find each other in the same room at the industry’s biggest hospitality events. And when you’re in a room full of incredible talent, you meet great people—and that’s where we met Lola.

It would have been helpful to know early on that it’s good to experiment at the start to find your highest performing channel, but then you should narrow your focus quickly. Channels we focused a lot of resources on, like social media and paid social, wound up not being very useful for us, as hotel decision makers don’t spend a lot of time there.

I’d also tell newcomers that if they’re considering outsourcing their PR to professionals, they should direct the PR team’s attention primarily to getting mainstream consumer press and industry event speaking invitations, since running press releases and publishing in the hotel trades can be easily done on your own.

Sam Trotter — Corporate Brand Strategist
Charlestowne Hotels

When he’s not writing for HNN or working on marketing campaigns for Charlestowne Hotels, he’s welcoming newcomers to the industry with a beer and friendly conversations.

For your long term career having a big name matters often times more than your experience. I come from a family of small businesses and have always been too entrepreneurial for that type of environment, but missing that recognizable brand held me back from positions I was more than qualified for earlier on in my career.

I would recommend camping out at Google/Salesforce/Amazon/etc. until someone agrees to hire you!

Scott Robbins — Director of Sales & Marketing
The LA Hotel Downtown

Scott has spent the last 15 years mastering the world of sales and marketing at independent and branded properties. He’s sharp, persistent, and always answers his phone!

Working for a branded property (Marriott, Hilton) can give an individual wonderful experience in sales 101, but when it comes to marketing, that area tends to elude sales folks in the beginning of their careers since the branded properties have departments and dedicated folks that focus solely on the marketing side of the business.

The biggest exposure to the marketing arena is working for an independent property whereas one will have to manage the marketing side without the assistance of a Global office or individuals dedicated to the different facets of marketing such as social media, print/digital advertising, geo-fencing, etc.

I believe that any sales professional looking to make hospitality a career, should venture and learn the basics of marketing at the start of their journey or at least understand how important marketing is to the sales engine of any hotel.

Do you have a marketing tip you’d like to share? We’re alway looking to spread the word to newcomers! Send us your advice to hello@flip.to.

Flip.to and Fuel partner to uncover hotel website essentials in new 2017 study

It’s safe to say in 2017 that the importance of a well-designed and well-maintained hotel website cannot be overstated. A quick Google search will reveal ample research and data to validate that the website is arguably one of the most important weapons in a hotel marketers arsenal.

So much so, that it can be both informative and overwhelming all at once.

That’s why Flip.to teamed up with Fuel, an industry leader in hotel marketing, to reach out to thousands of travelers to better understand what it is about the hotel website experience that matters most. Because in the end, nothing trumps empirical data when it comes to managing precious marketing dollars. (And your website is not worth the gamble.)

Key insights you’ll gain:

First impressions matter. The travel buyer is willing to spend time searching but would prefer not to. The study reveals what those search patterns are and how the crafty marketer is addressing them.
Which sources are the most influential in the travel decision-making process?
What elements of the hotel website are the most important to the guest?
Are loyalty programs important and what program benefits matter most?
How important is price when shopping and, more importantly, how can hotels address this without giving away the house?

Click through to download the full summary of the findings here:

Download here

Plus, we’d love to hear your thoughts. Feel free to reach out to us at hello@flip.to with your ideas on the study—or anything travel marketing related!